launchora

Let's build something meaningful together

[collins-launchora]

week 10 Project

update on week 10 project process

This week’s update from Launchora is all about growth—both in the business and in myself. What’s working: my offer is clear, and local interest is growing. What’s not: time is tight! I’m learning to balance and adapt.

[collins-launchora]

ONLINE SHOWCASE

Welcome to Launchora – your creative and affordable digital agency service for local business within st Catharine’s, Thorold and Niagara region.

This online showcase covers;

•The business name • The challenges addressed • Service offers to address theses challenges • The values Launchora brings to clients •Interesting information or facts about your Launchora services • Contact information information

[collins-launchora]

This week’s update from Launchora is all about growth—both in the business and in myself. What’s working: my offer is clear, and local interest is growing. What’s not: time is tight! I’m learning to balance and adapt.

[collins-launchora]

FINANCIAL SOURCE TO CONSIDER FOR FUTURE BUSINESS STARTUP

Launchora is currently financed wit personal fund of $50. However, looking towards expansion—whether by gaining more clients, upgrading our tools, or offering new services—assistance will be needed from investors. According to  BDC's guide on "4 factors that could affect financing your start-up,"  here's how they apply to Launchora.

1. Professional profile.

Investors want to see proof that I am skilled and prepared. I possess the astute business knowledge and expertise in digital marketing, hands-on experience with viable working tools, and a strategy based on solid research, all of which contribute to my business credibility.

2. Project Viability

My business plan is straightforward and practical: connect with small local businesses in St. Catharines, Thorold, and Niagara via physical and/or online outreach and sponsored advertising, providing online brand management and content management services. In addition, deliver measurable results.

 I can explain where my clients come from, what tools I use, and how I price my services and provide content examples and projections.

3. Financial Strength

   I believe this is the most viable aspect of them all. Financial projections to increase credibility. I would likely show at least a minimum of 1 year projection from 3 clients at $250 /month

4, Guarantees: I believe they would demand collateral or a personal guarantee. 

I believe these 4 factors are prominent and could affect financing my startup in the long run. However, I might consider a few other options to further my brand in the long run, such as small business loans or assistance from family and friends. 

In conclusion, a small business loan seems ideal for Launchora.

[collins-launchora]

BUSINESS OPERATIONS PLAN

The goal for Launchora is straightforward: Provide small local businesses in st catharines, thorold and Niagara Canada, with reasonably priced, specialized marketing services. The idea is to help them establish a strong online presence.

Launchora is a service-based company. This means that to meet the needs of clients, Launchora relies on digital platforms, strategic planning, and creative tools rather than buying tangible goods.

A lean business model is used to get started with little money. I've given top priority to the following digital tools with just $50 in startup capital to effectively manage client accounts and produce expert content:

Canva Pro ($13) for custom content and branding materials

A domain and basic website builder ($22) to create an online presence

Instagram/Facebook Ads ($15) to reach local business owners

Post-scheduling tools like Buffer

Development and Provision of Services

The first step in any client engagement to learn about their objectives, target market, and brand personality. I then provide three main services:

Social Media Management: Providing regular, customized content on Facebook and Instagram

Content Creation: Captivating images, interesting captions, and well-planned posting schedules

Branding support includes, style, and unique logos to make them stand out.

I make everything in-house, which lowers expenses and enables quick turnaround.

[collins-launchora]

https://www.hubspot.com/make-my-persona?persona=-OSByqbSIUulCRBEln_5

Click the link above to view the complete Buyer Persona for Launchora

[collins-launchora]

Launchora Local Competition

To stand out from the competition and offer unique value, small business owners entering the digital marketing space must have a thorough understanding of the market. My company, Launchora, aims to empower small businesses in Canada by helping them build their online presence through branding, content creation, and tailored social media strategies. To refine my approach, I have looked at the top three competitors in the Canadian marketing industry: BlueHat Marketing, CAYK Marketing Inc., and BrandLume. This is what I found:

BLUE HART MARKETING 

Founded in 2001 and headquartered in Montreal, BlueHat Marketing is a full-service digital marketing firm with a focus on PPC, SEO, and web design. 

Website Experience: Their website provides clear information about their services and case studies in a professional and easy-to-use manner.

 Market positioning: BlueHat emphasizes their proficiency in SEO and web design while aiming to reach companies of all sizes. 

Reviews: With 25 reviews, they have a 4.7/5 rating on Clutch, which emphasizes their timeliness, knowledge, and reactivity. 

Pricing: Hourly prices range from $100 to $149, with projects starting at $1,000+.

Social Media Presence: Consistently posting company updates and market insights on significant channels.

Advantages:

solid reputation in web design and SEO.

Positive comments from clients regarding outcomes and responsiveness

Weaknesses:

Higher prices  might not be affordable for very startups.

Clients looking for more comprehensive social media strategies may find  SEO-focused approach less appealing.

CAYK Marketing Inc.

Based in Calgary and founded in 2011, CAYK provides individualized digital marketing servics, such as SEO, content marketing, and social media management.

Website Experience: They have an educational website that lists their services and includes customer reviews.

Market positioning: Companies looking for data-driven marketing solutions can look to CAYK as a partner.

Reviews: on Clutch, they have a 5.0 rating, with customers complimenting their individualized approach and measurable results.

Pricing Projects start at $1,000 or more, and hourly charges range from $100 to $149.

Social Media Presence: Active on social media sites like Facebook and LinkedIn, posting corporate news and marketing advice.

Strengths:

Customised data driven strategies

strong client retention and partnerships.

Limitations:

Pricing may be a barrier for startups with limited budgets.

Smaller teams might find it difficult to scale large projects.

BrandLume

 Founded in 2011 and headquartered in Toronto, BrandLume provides a variety of digital marketing services, such as social media management, content marketing, and SEO, with an emphasis on cost and transparency.

Website Experience: Their pricing is transparent, and their service descriptions are easy to understand.

Market positioning: Companies looking for all-inclusive digital marketing solutions free of long-term commitments are the target market for BrandLume.

Reviews: credible ratings for their reasonable prices and efficient services on Clutch and Google.

Pricing: Minimum project amounts start at $1,000+, and hourly fees range from $50 to $99 as well.

Social Media Presence: Having an active social media presence means publishing updates and interacting with followers.

Strengths:

Clear price with no long-term commitments.

Numerous services that are appropriate for different business requirements.

Limitations:

Some customers may not find the individualized touch they desire in standardized items.

might not have extensive market niche expertise.

[collins-launchora]

CANVA MESSAGE MAP

Canva is changing how content creators produce content. Canva gives everyone the ability to design anything, anytime, whether they are a student, small company owner, or creative expert.

Realizing your idea has never been simpler because of its drag-and-drop ease of use, hundreds of templates, and real-time collaboration capabilities. This message map outlines Canva's unique offering in the design and content creation niche.

[collins-launchora]

"Strengths and Weaknesses."

Developing my entrepreneurial skills: strengths, weaknesses, and growth plan.

From a young age, I dreamed of running my own business, seeing entrepreneurship as a way to gain both financial freedom and personal independence. However, as I got older, I started questioning whether I truly had the skills to turn that dream into reality.

At some point, to question my doubts, I accepted a managerial position at my father's logistics company. There, I began to understand my natural abilities and identify areas I needed to grow. From my experience, these are what I learned about my strengths and weaknesses.

Strengths

My greatest strength is that I am a quick learner. I learn new topics quickly and love pushing myself to be better. I also know how to win people over—I establish good relationships and communicate well. Most significantly, I am confident in my ability to manage others. I've learned how to encourage a team, allocate duties, and resolve conflicts when necessary.

Weaknesses

I have a tendency to procrastinate on jobs that appear difficult or repetitive. Additionally, I need to improve my time management skills, since I often misjudge project duration.

Growth Plan To address these issues, I've begun utilizing a planner to better arrange my days. I'm also breaking down large projects into smaller, more doable stages to keep motivated. Finally, I'm making daily goals to develop discipline and consistency.

With persistent effort, I am convinced that I will become the entrepreneur I have always wanted to be.