Too Faced was a brand that started releasing palettes that almost had a collectorâs connotation to it. The sweet peach palette was launched at a time when brands used to bait people to buy by using the words âlimited editionâ. This was one of the first palettes that were doing peach tones (though if you look closely it has only about 5 shades that are close to peach) and people went crazy for it, making it sell out a couple times.
2- Any NAKED palette from urban decay
I feel that Urban Decay was the first brand that brought palettes to the main public, before their Naked series, palettes that werenât quads (4 shades) werenât very common and those that existed were made towards Makeup Professionals.
The Naked palettes set a tone (get it?) when it came to colour stories with palettes.
3- ABH modern renaissance
Modern Renaissance is the Anastasia Beverly Hills superstar. The colour story took over the makeup industry and was often duped or taken as an inspiration. It was where the mix of warm browns/oranges with pinks started, and it is a palette that ABH has been trying to live up to⌠but not even with dozens of new palettes released in a year, they come close to reliving the hype.
4- Kylie Cosmetics Bronze palette
Remember when Kylie cosmetics first launched? The website crashes were common, packages being stolen from the mail were a thing and it took the black market by storm. Same thing happened when Kylie launched her first eyeshadow palette. Letâs face it the colour story wasnât anything new, but everyone had to get their hands on it to see what the lip kit mogul was up to.
5- Jaclyn Hill X Morphe pt I
Dramas aside, the first palette Jaclyn Hill released with Morphe was the palette that most beauty gurus were reviewing. The colour story is great and allows for an array of looks. It is definitely the star product Ms Hill has made.
6- Natasha Denona Lila palette
This was one of the first ND palettes I remember being mass talked, another amazing colour story! In fact, Natasha Denona seems to be very good when it comes to the her colour stories. This was one of those palettes (along with Pat Mcgrath) that opened the way to pricier palettes and the ânormalcyâ of them.
7 â Kat Von D Beauty palettes
The infamous beauty brand, had an amazing take on colour stories when it came to their palettes and stood by the words âlimited editionâ, once these palettes were gone, they were gone forever. Kat Von D Beauty was daring to make the colours other brands wouldnât at the time. Some palettes in the memory of many are: Saint and Sinner,pastel Goth, Serpentina, Mi Vida Loca, Ladybird, True Romance, etc.Â
Eventually, the brand started taking a slope with their creativity while their less accepted behaviours kept rising (which eventually made the company by bought out and now called KVD beauty).
8- Huda Beauty Textured palette
The first palette by Huda Beauty (which initially only made lashes) was a palette that was widely talked and purchased. The reviews were very mixed, especially when it came to the glitters on the palette.
9 â Anything BH cosmetics
I canât recall the last time I saw a BH cosmetics palette, but some years ago it was the dream brand for people that were dipping their toes into makeup. Often mentioned as the brand that would make dupes (not copies) of other famous palettes but at a fraction of the price.
10- Tartelette in bloom (any tarte palette, really)
Tarte used to be that mid range brand that everyone liked. Their neutral toned palettes were very liked and popular and eventually the fact that the brand has stuck to that image has made them be a bit forgotten and less exciting.
11- Urban Decay Electric palette
Pigments that were sold to the masses. The once, only afford by MUAs product was now put neatly in a palette and sold at Sephora. This palette is still talked by many, it brought vibrant shadows to the market. It was a true ode to the 80s and the tutorials on youtube would pour and those shadows were dipped in so much until the pans got bare.
Does anyone still use Lorac? I swear every beauty guru used to own these and I have seen no mentions about the brand in a long time.
Eye palettes that used to sell out ⌠how many do you still use? 1- Too Faced Sweet Peach Too Faced was a brand that started releasing palettes that almost had a collector's connotation to it.
