Why Settle For Good Enough?
Why settle for good enough? More and more consumers are looking for added value. If you build in an experience to the sale of your product or service, your customers will most likely spend more time in your store, which could result in them spending more money. This unique experience will add value and give you an advantage over your competition.
When you offer your customers an experience, rather than a traditional transaction, you are appealing to their emotions. The following are some simple approaches to engage your customers' emotions:
· Provide a warm ambience
· Offer samples
· Use customer service to build relationships
What are you and your staff doing to make your business memorable?
The benefit of an emotional connection is that emotions drive behavior. Your emotionally connected customer may encourage others to join them, sticks with you when times are difficult, is less sensitive to pricing, and is more likely to forgive you for problems that come up.
Not only can you appeal to your customers emotions in stores, but think about applying some of the following triggers in your marketing message:
· Fear – One of the biggest users “fear” in their marketing would be insurance companies. Messages like “don’t get caught with too little insurance”.
· Guilt – Consumers are easily affected by messages that trigger emotions of guilt.
· Trust – messages like “no hidden fees” are how financial companies are trying to betray trust.
· Trendsetting – Many consumers want to feel cool, especially the younger demographic.
Your target audience hears a lot of messages from your competition each day, why not give them a reason to remember yours?
In summary if you always keep your customers' emotions in the back of your mind, you should always be one step ahead of the competition.