Blackpink - How you like that
Blackpink is a clear vision of pop, with careful line straddling. Their appeals are neatly encapsulated in this fantastic music video they released earlier this year.
- Spectacular, spectacular: their MVs are kind of insane in their exaggerated sets, and the editing is as in-your-face as you can get. Just how much stuff can they jam into one MV?? But look at the restraint on the number of people in the group - a nice, easy to count number, for the chillun.
- Eye candy, not still-life-painting fruits: wowwie wow wow, are they ever strikingly gorgeous. Like, so friggin’ beautiful. All of them. In stark contrast to too many celebrities these days, you’ll find no exaggerated botox lips, no angry dump-on make up, no ill-fitted clothes, and no deliberately overtanned skin (please, don’t). Each of them eats up the screen and separates from the rest. The amped-up French-designer glam does not hurt, and apparently, their wig room is endless!
- Swaggy femme: thank goodness, even their pink side is a little black, because I just can not with so much of k-pop or kawaii things.
- Edgy, not b**chy: do they look pissed sometimes? Yes, but in the way someone who does not resent gets pissed: there’s clearly no chip on their shoulders. That’s the key to their blend, which is exactly as their name plainly notes: go hard, but not that hard. I mean, it’s okay to go super hard too (ahem, 2NE1, CL), but that’s not exactly rare these days.
- Sexy, not sex-y: I don’t know if it’s the culture or not, but they have not traded on aggressive sex appeal (though, hello, Icecream). You can see this clearly in Lisa, with the way she dances, sharp and sensual. I’m afraid as they enter the puritan yet sexed up Americana pop scene, that’s the inevitable dimension they’re going to have to deal in.
- The beats drop, the vocals soar: their music is just so ... sharply UP. Melodic and banging (s’up, Teddy Park.) Their vocals blend together but memorably distinct from the rest of k-pop group, and from within the group itself. I used to play a game of ‘guess who’s singing,’ and I win every time (against myself, still counts). Jisoo’s voice is deep and Rose’s voice is clear but twangy. Lisa’s and Jennie’s singing voices are pleasant and strong, though less unique compared to the other two. Luckily, they rap! Two female rappers who can sing, in one group!
- Produced, and yet personal: last but not least, for those who have already seen anything else they’ve produced - concerts, variety, ‘reality’ shows, airport fan encounters (yes) - you know that you’re getting very, very likeable young women in the quartet. Genuinely likeable together. In spite of the very obviously produced and controlled aspect of the group, down to where they sleep (seriously, k-pop school), you just can not manufacture the kind of chemistry that seems to exist (at least on camera) between the group members (just watch other groups interacting with each other). They’re friggin’ giggly and seemingly HAPPY together. Their friendship sells. And I’m betting that it is this chemistry that allows them to retain their naturalness in the face of constant camera action and public views. Not sure how they fare separately from each other though.
Here’s hoping that the efforts to enter the American market do not dull their sound and bend their unique charms out of shape to fit in with what’s current now. I’d love to see a successful dominating girl group from a different market. GODSPEED, BLACKPINK. Be the revolution you keep dropping on your tracks.