Copywriting Dreams @copydreams - Tumblr Blog

Dream Step: Learn All The Things

Read: SEO a Core Skill for Marketers, According to Microsoft - Rebekah May

TLDR: Top 5 sought after skills in order 1. SEO - using the follow skills 2. Data Analysis - understanding audience patters/preferences 3. Copywriting - reaching audience with language/keywords 4. Behavioral Analysis - understanding target audience 5. Automation - for focusing on manual tasks

Read: Choosing SEO as Your Career TLDR: Positives

- High demand profession - $80k+ salary or $50 an hour - SEO skills are required for marketing positions TLDR: Negatives - Search engines secretly change algorithms often - Keeping rank requires constant effort/time - Black hat seo is unfair/fraudulent competition

⚓ “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

- H. Jackson Brown Jr.

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Dream Step: Learn All The Things

Enrolled in: Search Engine Optimization (SEO) Specialization - Coursera.org

TLDR: Introduction to SEO - SEO = Search Engine Optimization - The practice of improving a websites visibility in search - Focused on Free/Organic traffic - SEO Digital Marketing Roles - Search Engine Marketing = bidding for paid ads - Social Media Marketing = free/paid ads & engagement - Content Marketing = writing for blogs/newsletters... - Public Relations = building relationships/promoting content - Specializations = local seo, technical seo, seo copywriting TLDR: Google Search Engine & Results - Google has the largest market share of all search engines - SEO's strive for page 1 organic placement - Goal = highest organic result for relevant keywords - 71% of traffic comes from a 1st page result - Users are more likely to refine query rather than visit page 2 - First 5 results account for 68% of clicks - Optimized sites maintain traffic & rank - The Key = Keyword selection to ensure visitor engagement

✨ “You are never too old to set another goal or to dream a new dream.” – C.S. Lewis

Dream Step: Learn All The Things

Listened to: How to land your first Copywriting clients without--experience by Filthy Rich Writer TLDR: Create a Portfolio Using Spec Ads - Spec Ads are Sample Ads - Not commissioned - Used for displaying talents - Must be marked as "Spec" - Showcase a variety of Types of advertisements - In a variety of voices for different industries

Listened to: The number one Copywriting spec Ad mistake by Filthy Rich Writer

TLDR: Do not Display Poor Designs in your Portfolio - Do not display word docs - Do not attempt to create your own designs - Seek designers interested in building their own portfolio - Create a network of designers who you can recommend - Designers may recommend you as well

🌙 “What is not started today is never finished tomorrow.” – Johann Wolfgang von Goethe