Clients are mandating that agencies sign contracts that require them to accept responsibility if a brand’s site violates GDPR.
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Clients are mandating that agencies sign contracts that require them to accept responsibility if a brand’s site violates GDPR.
由於社群經營,已成為網路行銷最重要的工具之一,而影音內容,更是現在社群經營最重要的一環。因此,台灣自媒體社群產業發展協會(簡稱「自媒體協會」),將從2017年第四季開始,每季針對台灣前50大YouTuber進行排名調查,希望從中找出網路社群與影音內容最新的脈動,並提供給更多從事品牌經營、社群操作、網紅行銷、口碑經營等相關領域的企業與工作者參考。 根據Socialblade.com依據訂閱人數,列出的台灣前250名YouTube頻道中,扣掉品牌、媒體、藝人等頻道後,選出網路原生的素人頻道,作為本...
SOPA Announces 2018 Awards for Editorial Excellence Finalists! (Below listings in alphabetical order of publication’s title) Winners of the Award for Excellence and an Honorable Mention chosen from the three finalists in each of these categories will be announced at the Gala Dinner on June 13. 1. Excellence in Reporting on Women’s Issues …
Another (very) big deal for Netflix: Former U.S. President Barack Obama and Michelle Obama have reached an agreement to produce films and series for the streaming service. The New York Times first …
In March, the female-led media company and newsletter provider theSkimm reported it was raising a $12 million Series C from Google Ventures and Spanx founder Sara Blakely, along with several existi…
The following is a transcript of Mark Zuckerberg's remarks and the Q&A that followed.
How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all.
夜晚該是什麼模樣的?你有多久沒有逃離人為的發光體,抬頭看天上的星空?
網台聯動模式在中國已不是新鮮事,在台灣則正要開始。愛奇藝台灣站代理商歐銻銻娛樂明年預計推出四部自製戲劇,準備透過網台聯動模式,同時抓住電視和網路收視群的眼球。
《血觀音》並非僅止服務於一部深刻描繪本土政治的電影,更讓人思考我們的社會結構。
The voices that launched the movement against sexual harassment
Insights into current hot media and technology issues. 當媒體遇上新科技,巷子內的 OTT 產業趨勢觀察評論。
需要重金打造的OTT產業,在台灣遇到人口經濟規模不夠,消費者付費意願不高,導致內容品質也無法提升的惡性循環,使得台灣OTT業者雖多,但多半叫苦連天,不知道明年的資金在哪裡。 但富邦集團與旗下的事業群多年來盈利與投資都穩定成長,集團至少也已花費百億元金額佈局,放眼望去,台灣佈局較完整的OTT業者中,也只有KKTV及愛奇藝能望其項背。
Header bidding is among the many ways publishers are trying to eke out more revenue out of their ad inventory.
DIGIDAY 專訪華盛頓郵報營收長 Jed Hartman
貝佐斯
華郵歷史悠久,企業文化之所以能夠改變,最大的因素在於貝佐斯。老闆讓華郵員工變得勇於嘗試, 就算過程中常遭遇失敗也不怕。員工還主動開設自己的 Periscope 和 SnapChat 帳號,因為他們知道老闆是貝佐斯!不過貝佐斯絕非 Sugar Daddy,他本人視華郵為一宗生意,自己也會親自參與產品設計。
川普
川普讓政治變成一種「流行文化」,的確為華郵吸引讀者。另一方面,假新聞也讓部分讀者開始願意付費給有品牌的媒體,確保資訊正確。不過,早在川普宣布參選前,華郵的付費牆(paywall)訂戶便急速上升,這是因為華郵改變了付費牆策略 — 每月免費閱讀文章限制為 3 篇。因此華郵很肯定,即便沒有川普,他們依舊能夠擁有好成績。
訂閱制
華郵視訂閱制為重要營收來源,卻不把話說死,認為別把雞蛋放在同一個籃子裡。華郵要做「everything business」,開發多元營收。
內容管理系統(Content Manage System, CMS)
由於坊間沒有適合的工具,華郵便自行開發。最後有些業界反而向華郵購買這些工具,把華郵當「CTO」。這些 SaaS 服務也成為華郵營收來源之一,華郵無心插柳。
Facebook & Google
與其抱怨兩巨頭,不如找到自己的賣點(Unique Selling Position, USP)。廣告社定受眾上,比規模、比數據,華郵固然贏不了兩巨頭,但華郵有記者、有品牌,能為廣告主帶來不一樣的價值。
Source: DIGIDAYS
洛杉磯時報用 Podcast 吸引電子報訂戶
洛杉磯時報與 Podcast 節目平台 Wondery 合作,推出節目「Dirty John」,並透過「Essential California」電子報,公布最新集數更新時間。Dirty John 上線後,電子報訂閱人數新增 21,000 人,是過去一個月的 5 倍。洛杉磯時報也透過自家報紙及數位版面宣傳,鼓勵大家訂閱電子報以獲得最新資訊。link
Experts are split on whether the coming years will see less misinformation online. Those who foresee improvement hope for technological and societal solutions. Others say bad actors using technology can exploit human vulnerabilities.