Do you want high open rates?
Know your audience, so you make your email appealing to them.
Do you want less spam complaints?
Know your audience, so they want more emails from you.
Do you want high click rates?
Know your audience, so you make a CTA that they like.
It's necessary to...
Know your audience's dreams, problems, and even vocabulary so you will connect better with them.
Also, you will become better at this by constantly testing one thing at a time to find out what works the best.














