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Not today Justin
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top headlines of 2k16, honourable mentionsâŠ.might i add that the first one was actually a pretty cool article if u feel like googling it
The reason most millennials donât make a scene when an establishment doesnât treat them right is because we function more on positive reinforcement than negative reinforcement. For Boomers, they can make a scene because they know negative reinforcement gets them what they want; they want to PUNISH these establishments or workers, but Millennial purchasing patterns are very different.
Growing up in the computer age, weâve become masterful at filtering junk information, and that includes advertising. It doesnât matter how much a politician or restaurant or whatever memes, weâll find them funny, but weâre still not going to shop there or give them our money of we dislike them. The way brands become successful with Millennials is actually just word of mouth.
So when an establishment treats us poorly, we donât make a scene. We simply never go back and donât tell our friends about it. Conversely, places that treat us well we immediately go tell others about.
The simplest ways to get Millennials to support your business is to give them good economic value for what you sell (Boomers can think weâre irresponsible, but weâre actually quite thrifty), you have to treat us with dignity, but ALSO, you have to treat your WORKERS with dignity. Unlike Boomers who get off on laughing at someone working at McDonaldâs, weâve all had to work shitty, underpaying jobs and we donât like when we go to an establishment and see workers mistreated and poorly paid, because WEâVE BEEN THERE, and we donât want to contribute to that gross abuse of the working class.
These rich CEOs can complain that Millennials have âno brand loyaltyâ or that weâre âkilling XYZ industry,â but the truth is that selling to us consistently requires ethical business practices that most of these companies are unwilling to partake in.
Wow I have a degree in economics and studied this stuff for years and years and read up on it all the time and this still impressed me. This was such an enjoyable read and all TRUE. Fuck
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I bet kids who live near active volcanoes like to pretend the floor is carpet.
From the Voynich Manuscript, early 15th century.
If only Dr. King knewđ«đ©đ©
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