crea2ors

Copywriter & Art Director

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Mondelez JACOBS 3in1 Don`t let yourself burn at work

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Volodymyr Klymenko 3D: Wizzard Post

Director: Ryan Patrick Production: Family Production

To start work in the office is a real challenge for first-jobbers. Sometimes it seems like too much to do and you’re almost burning at work. But JACOBS 3in1 knows that everyone who work hard have to relax hard. That’s why we represent Cappuccino with skyscraping foam.  Colleagues and new JACOBS 3in1 Cappuccino won’t let you to burn at work and will show how to relax hard!

TV

Outdoor

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Mondelez JACOBS Monarch Live chats movement

Advertising agency: J Walther Thompson Ukraine Art director: David Gor Copywriter: Katarina Pikul Designer: Roman Shemchuk Strategy: Eugene Ivasyuk

JACOBS Monarch become a leader of the market because of close connection with consumers. To improve brand image we decided to create project that influence consumers life and JACOBS initiated movement For live chats. Warm chats with close ones always been a brand territory but this project transform it into social question and important theme for consumers. Research show that lack of live chats is actual problem for Ukraine but consumers can’t solve it by themselves. They say that the main barrier is a bad condition of public places for rest and lack of cozy places for warm chats. JACOBS created more than 100 places for live chats in 5 biggest cities and inspire local governments to continue this program. Consumers also engaged in this movement and start to support JACOBS. We show the importance of live chats and gave consumers a better alternative of online communication. Lets have more live chats!

Logo

Outdoor

Invitation postcards

Stiker

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Sante Diary Products Moms always choose the best

Advertising agency: THINK! McCann Kyiv Creative Director: Oleksandr Netrebchuk Art Director: Svitlana Boldyreva Copywriter: Elena Gnucheva/Katarina Pikul 

Director: Jimmy Olsson Production: JWT Metro Georgia

Moms are very special beings. They simply can’t choose something not the best for own child. And this rule works with everything: sweater, milk and even dad.

TV My father the best because mom choose him for me 

Context campaign World with mom’s eyes

Moms see everything in different way — as experts of care. They always know what’s the best for close ones. Using this insight we create a context advertising not only online. And moms started to comment banners, videos, billboards, sites and give advices than in any case Milk is much better for you. Of course they do it in special mom’s way and this add more truthfulness into campaign and more assurance in Sante products.

Outdoors

Web banners 

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Mondelez JACOBS 3in1 1st in the world 5 min vacation

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Roman Shemchuk

Director: Ryan Patrick Production: Family Production

JACOBS 3in1 always support first-jobbers and share the idea of hard relax after a hard work. But from year to year it became less interesting and engaging… So we decided to think wider and find the best of the best of the best way to spend the break! And guess what we discover? Yes, perfect break is vacation! But how can we connect so separated territory of coffee mixes and vacations? Technologies helped us! While all around the world talked about virtual reality, incredible startups and unbelievable technologies… We decided to use this trend and open 1st in the world Agency of 5 min vacations. Campaign starts in web from the video about two Ukrainian scientists-students that created Vacator – a unique device for 5 min vacations. Than appear a character of business-woman that support guys and open  online-travel agency. It become a top news in SN and every one register on site to make a pre-order of 5 min vacation. And of course we prepare something interesting for reveal…

TV Vacator

TV Agency of 5 min vacations

Agencys logo

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Mondelez JACOBS 3in1 5 min vacation IDEA: Every JACOBS 3in1 cup is your vacation coffee-break

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Roman Shemchuk

Director: Ryan Patrick Production: Family Production

Reveal started with site where everyone can get a 5 min vacation for own SN profile! JACOBS 3in1 site generated a collage with your photo in most unbelievable locations, create a smart comment and check-in you there. So to all of friends it looks like you really have a vacation right now. And while your SN ego spend time in online-vacation you can have a break and get a cup of JACOBS 3in1! Obvious that even with all technologies 5 min is enough only for online-vacation but you always can create a real 5-min vacation in the office with JACOBS 3in1. This idea of 5 min vacation transforms into reveal TVCs. In other materials we also support the idea that every JACOBS 3in1 cup is your vacation coffee-break at work. In SN we unite the idea of 5 min vacation and brand platform Work hard – relax harder! All brand-heroes turns into popular memes and communicate with consumers due to their characters in commercials. JACOBS 3in1 improve its leadership positions and have a cool time in vacation together with consumers!

TV Bouldering

TV Fishing

TV Diving

Agency logo

Instore wobblers

Social Network

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Mondelez Jacobs 3in1. Gather own vacation

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Roman Shemchuk

Director: Ryan Patrick Production: Family Production

5 min vacation campaign continued in promo. Everyone can create a perfect vacation online, register a code from the stick and win a real vacation. JACOBS 3in1 gave consumers the best break after their hard work!

TV

Logo

Instore

Cash belt

Wobblers

Package

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Food On The Go Zombies VS Voodoo Instant Noodle Hellish Duck  and Potato Crazy Chiken

Advertising agency: THINK! McCann Kyiv Creative Director: Oleksandr Netrebchuk Art Director: Svitlana Boldyreva Copywriter: Nikolai Arzgantsev Designer: Oleksandra Sinyashiok

Voodoo Noodle concept is a mystic combination of tasty food and feeling of hunger. Tastes shown through non standard characters and bold naming with memorable rhythm.

Package Voodoo Noodle & Zombato Potato 

Food On The Go Hungry like a barbarian Instant Noodle Spicy Duck And Creamy Mushroom

Advertising agency: THINK! McCann Kyiv Creative Director: Oleksandr Netrebchuk Art Director: Svitlana Boldyreva Copywriter: Nikolai Arzgantsev Designer: Anastasia Dolinenko

Barbarian concept appeal to modern trend of food “to go” and use the main advantages of the product: fast, nourishing and tasty.   It’s the perfect choice for those who’s hungry like barbarian. We put a beard on a pack to make it a part of your face while eating and make you a real barbarian.

Package Barbarian 

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Santissimo Amore. Perfect journey

Advertising agency: THINK! McCann Kyiv Creative Director: Eugen Kaminsky Art Director: Svitlana Boldyreva Copywriter: Viktor Vysotsky Illustrator: Nikolai Koroliov

Director: Ignas Jonynas Production: JWT Metro Georgia

Santissimo desserts give you a feel of indulgence like from journey in most romantic place in the world. In contrast to real journey while eating a dessert you feel only those emotions you dreamed about. That’s why a dream-journey with Santissimo Amore is the best one!

TV

Outdoor Taste New York

Outdoor Taste Paris

Outdoor Taste London

Package Postcards

Pack looks like a postcard and gives the felling of incredible dream-journey you’ll make with Santissimo Amore. Postcard and tasty picture of a product create a mix of unbelievable emotions, indulgence and tasty adventures that worth to feel.

Wobblers

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Santissimo Amore. Dream-journey for 5 lari!

Advertising agency: THINK! McCann Kyiv Creative Director: Eugen Kaminsky Art Director: Svitlana Boldyreva Copywriter: Julia Storchak Illustrator: Nikolai Koroliov

We start campaign with teaser from the name of fake Travel agency “Amore” and say that you can visit Venice only for 5 lari (price of Amore boatel). Then Promo started and every one get a real  chance to visit Venice for 5 lari!

Outdoor tiser

Outdoor Reveal 

Bus branding Tourbus

Souvenir Car Air Fresheners

Instore

Neckhangers Tickets

Basket Luggage

Shelftalker

Shelfstoper

Promo zone TourBus

Cash blend Airport

Photo booth with famous sights on background photos

Social network

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Nestle Mivina. So easy to get stuffed

Advertising agency: THINK! McCann Kyiv Associate Creative Director: Aleksei Demin Art Director: Svitlana Boldyreva Copywriter: Olga Paholok

Photo: Natalia And Igor Bogun Photo Production: Shootgroup

Unexpected interpretation of the product plays central role in the range of images we created for Mivina brand. Each of images can exist separately, but even fast glance is enough to recognize it and define as a part of one campaign.

Outdoor Pot

Outdoor Egg

Outdoor Ice Cream

Outdoor Spica

Outdoor Potato

Outdoor Plate

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Buzzarm Try to get it!

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul

Director: Vladyslav Volochai Production: DGTL RLGN

Buzzarm is an innovative device to save your wallet from thieves. To represent all advantages of this card and to show technology in most understandable way we created an experiment. Wallet with money waited for someone to stole it but as soon as someone tried to touch it a rude owner get a signal and reacts on it. Owner save his money and its get clear how Buzzarm works!

TV

http://buzzarm.com/

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Komo Processed Cheese. Amazing combinations of tastes

Advertising agency: THINK! McCann Kyiv Creative Director: Eugen Kaminsky Art Director: Svitlana Boldyreva Copywriter: Katarina Pikul Illustrator: Nikolaj Koroliov

Director: Rémi Sello and Morgan Prêleur  Production: Pronto Film

TV

Outdoor Paprikash

Outdoor Tomato & basil

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SHELL Know your country

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Sergey Kolyakov, Anton Tsybenko Illustrator: Tetyana Konechnaya

Ukrainians always see in SHELL just a global brand with nothing special except quality. To change it and become closer with consumers SHELL decided to play local. We start with teaser that shows Ukrainians that they have to know more about own country. Being a huge country Ukraine divided into 5 areas with different traditions. We use embroiders of each region to create a pattern and say about it in KV.  

Outdoor Know your country! Traditional embroidery of central Ukraine

Outdoor Know your country! Traditional embroidery of south Ukraine

Outdoor Know your country! Traditional embroidery of eastern Ukraine

Outdoor Know your country! Traditional embroidery of western Ukraine

Outdoor Know your country! Traditional embroidery of north Ukraine

Know your country! Traditional embroidery of north Ukraine.

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SHELL Know your country

Advertising agency: J Walther Thompson Ukraine Creative director: Vladyslav Volochai Art director: David Gor Copywriter: Katarina Pikul Designer: Sergey Kolyakov, Anton Tsybenko Illustrator: Tatiana Konechnaya

Reveal continue the campaign Know your country and show that nothing but roads unite Ukraine together and traveling by car let you to know more about native country.  SHELL start a national promo and everyone can get embroidered glass for fueling. But in one region you can get a glass with only one embroidery. Headline "Gather together embroidered country" worked as promo call to action to fuel more and collect glasses and as image message to travel more around the country and gather all regions together with your collection of glasses.  General POSM turned into postcards with Ukrainian sights and GPS coordinates to reach them. SHELL supported the trend of national proud and become more Ukrainian brand than any other. 

Outdoors

Postcards

Social network

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TeliaSonera Roaming See more. Say more

Advertising agency: THINK! McCann Kyiv Art Director: Svitlana Boldyreva Director/DOP/Post Production Supervisor: Oleksiy Moskalenko Pilot/DOP: Andrij Kirgizov Producer/Actor: Eugen Volkov

Production: ESSE House

World is incredible! And the more you travel, the more you see and discover! TeliaSonera roaming expands your abilities, so you can not only see more but also say more and share your emotions. Idea use a dronie principle — videoselfie from the dron camera. Every next frame opens you more and more to say about!  

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Sosta.ua Marketing Techniques Get Old Fast IDEA: Read Sostav every day as marketing practices get outdated with every moment

Advertising agency: THINK! McCann Kyiv Creative Group Head: Aleksei Demin Art Director: Svitlana Boldyreva Copywriter: Viktor Vysotsky Photo retouching: Svitlana Boldyreva

Photo: Dmitrij Pochitalin Production: Shootgroup

Marketing practices get irrelevant all the time. There is a lot of reused marketing instruments and cliché in advertising. For example a beautiful smiling model from the magazine for perfume advertising.   In order to make our target audience to read sostav.ua each day, we say that while they are reading this advertisement at least one of advertising instruments became out of date and show this aging process.

Prints Marketing techniques get old fast Sostav.ua Read Every Day