How to find who your target customer is?
Marketing pioneer Peter F Drucker once said "The aim of marketing is to know and understand the customer so well that product or service fits him and sells itself". A well defined idea concerning target customer is that it will be easier to decide where and how to market your product and services.
Quit shouting out to a general crowd. Effective sales promotions involve finding out those who might be looking for what you are offering.
Big or small, every business needs to understand the problem they solve, work out who is most likely to suffer from these problems, segment the market in line with the data collected and shape a promotional marketing strategy to attract those customers.
Rather than addressing a wide market, companies focus on personalized, customer-centric approaches. So, the functional equivalent of market segmentation in digital marketing is creating an ideal customer profile. Marketing strategies vary on the basis of these profiles.
Critical information regarding primary customers can be collected through surveys, Facebook pages, LinkedIn, Twitter and all those countless tools and online communities available. Further, techniques like SEO and SMO can be used to attract the target audience.
So, why finding the right customer is important even at the earlier stages? The first set of customers makes the business complete and imbibe confidence to continue. The tone of the products and services that you offer will be set on social media and other platforms by customer reviews which will help you get your name out there!
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