CREATIVE.FEILS

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iPhone 7 - Balloons

The all-new iPhone 7, with expressive messages. Practically magic. http://apple.co/2dlGsGc Song: “I Will Follow You” by Toulouse

Beautiful ad but not sure if one entire ad dedicated to a single iMessage effect was necessary.

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Apple iPhone 7 Laps Samsung Galaxy Note 7 in Real World Speed Test [Video]

Check out this video comparing the real world speed of the iPhone 7 and the Samsung Galaxy Note 7.

The irony. 

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The spaceship rises: A first look at Apple's new campus

Photos and new details reveal the development of Apple Campus 2 and its product launch Theatre in Cupertino, California.

Utterly obsessed with the architecture of this place.

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Apple axes free iTunes Radio service, directs listeners to Beats 1 instead

iTunes Match subscribers will lose their ad-free iTunes Radio, too.

Such a bullshit move by Apple! 

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Apple TV - The Future of Television

Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps. http://apple.co/1XU445t

Love it when they create such simple and gorgeous ads.

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How to Add the Beautiful New Apple TV Screen Savers to Your Mac

Instructions on how to get the new Apple TV screen savers on your Mac.

Gorgeous screensavers on the new AppleTV and now also available for your Mac. 

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Inside Apple's perfectionism machine

Apple's Phil Schiller explains how Apple has perfected its attention to detail over time, and how it manifests in products like the new MacBook.

Great article and especially like the formatting

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10 insane details about Apple's new iMacs and Magic peripherals | Cult of Mac

Apple's new Magic Mouse 2 has some new tricks up its sleeve, but according to a behind-the-scenes look into Apple's Input Design Lab, perfecting the new ec

The lengths Apple goes too...

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New Bentley ad shot with iPhone 6 once again with the help of some third party products and apps like FiLMiC Pro and MoondogLabs anamorphic adapter. 

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Scott Forstall, the Sorcerer's Apprentice at Apple

The iOS chief is a lot like his mentor Steve Jobs: brilliant, presents well, a tenacious infighter—arguably just the taskmaster Apple needs to stay on top

Came across this somehow and found it to be an interesting read.

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12 Pivotal Lessons Steve Jobs Taught Guy Kawasaki

Guy Kawasaki is one of the only people alive to survive working for Steve Jobs--twice. Here are the lessons he learned.

Design is always king. Most people suck at PowerPoint. Do thing 10 times better than others. Hire people who are better than you. Real CEOs demo. And if you don’t believe it, it will never happen.

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This is the first news article ever written about Apple

"The system may well be in the homes of several hundred hobbyists within a few months."

Fantastic find. Small beginnings.

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These photos Apple's first employees showed us from the company's earliest days are absolutely wonderful

The year was 1977. Steve Jobs and Steve Wozniak had barely moved out of the Jobs' family garage to the company's first official corporate address.

Photos are interesting enough from this article but whats more fascinating is the schematics for the first Apple office when thinking of size of the new Apple Campus 2 nearing completion next year.

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4K Video Downloader makes it easy to grab YouTube videos

Want a copy of a YouTube video on your iPad, iPhone or other device? Mac app 4K Video Downloader lets you copy videos for offline viewing.

Thanks to cultofmac for posting this, for the ability to download a video in 1080p off of YouTube has eluded me for years now. And this app is simply wonderful and allows downloading of resolutions up to 4k if available. Easy to use and great design makes it worthy of the free download. On top of all this it also allows downloading of Vimeo clips.

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Apple Watch's heart rate sensor on par with Mio's dedicated Alpha monitor

The heart rate sensor in the Apple Watch is nearly on par with Mio's Alpha, a popular dedicated heart rate tracker also worn on the wrist, a new comparison of the two devices has found.

This one is definitely surprising. Did not expect the watch’s sensors to be this accurate! New products usually have some misgivings just like the first iPhone’s speakerphone and call quality were not great I also did not expect some technical aspects of a brand new product like the watch to be great. Yet to see the battery life and now the sensors outperform is very welcoming albeit a little surprising. 

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Apple watch schematics are simply a work of art.

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Interesting test.