creativefutures

[creativefuture15]

Nakery App Animation

- Anna

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Financial Forecast/outlook

TO MAKE IT COSTS:

Cookie: $0.37 p/ cookie  Sell: $3.20     Profit= $2.83

Scrolls: $1.98 p/ scroll    Sell: $4.80     Profit= $2.82

Brownie: $0.75                  Sell: $3.60     Profit= $2.85

Breaky Bar: $1.79             Sell: $3.50     Profit= $1.71

If we sold 50 of each product (200 units all together) we would: spend $244 and make $755. Profit = $511.00

Write up for presentation: With the taste-testing we did, we also asked participants to tell us how much they would pay for each product. We have determined our pricing by averaging over 100 of all of their answers. We then worked out the cost of baking and how much profit we would gain.

for instance, our cheapest Item to make is the cookie at 36c. By selling at $3.20 we make a profit of $2.83 

So, if we were to sell 50 units of each of our four products (so 200 units altogether) we would make a profit of $511.00

At this stage this would be more than enough to cover rent for a commercial kitchen at $190 per week and a trading license. However, the Nakery would need to expand in order to hire more employees.

As the stall needs no funding for upkeep, we see financial outlook as profitable, and response from the public as positive.  

-Rosemary

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App Page designs and for a way to describe our products and allow the community to add their own recipes to the app and cook them

-Summer

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The designs for our app are showcasing our products but allowing people to have a look at the recipes and creating a movement between like minded people

-Summer

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Feedback on samples week 9 collated and noted of changes to be made

-Summer

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Second round sample comments

So based off today:

Breakfast bar: Rosemary Hinchliffe - Average rating of 7.5 - Average Price should be $3.50 - The sweetness and how crumbly it was are the things that needed changing - Out of 18 Testers

Brownie: Anna Bittle - Average rating of 7.6 - Average Price should be $3.60 - So many people commented on different things: More chocolate, solidfy, presentation, eggy taste, cream with it, sweeter, and drier were the comments - Out of 29 testers

Scroll: Nikole McGillivray - Average Rating of 8.8 - Average Price of $4.80 - Things to change included adding herbs, side sauce, burnt, dry, to much tomato, warm and size - Out of 20 Testers

Cookie: Summer Mark - Average rating of 8 - Average Price $3.20 - Changes were: more chocolate, packaging, thickness, look, less peanut butter, more sugar, less sugar, salt on top, warm, softer, signage - Out of 43 testers

There were lots of good comments also but as a whole I think we need to better signage which could be done with the little signs in front of the crates saying what it is and what's in it. Packaging was something mentioned a few times which we may need to think about and mention in the presentations that people wanted. Also having the actual sizes packaged up perhaps just to show what it could look like and the sizing

-Summer

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Cookie Feedback Round 1

The basic feedback for our first tasting ranged quite rapidly. The average rating was 6.6.

The price for a small cookie averages $1.60 which is a lot less then we were hoping but perhaps once we have the correct sizing this may change.

The comments were larger cookies, more chocolate, fluffier and that they were dry.

-Summer

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Presentation Feedback

- Think of better way to order the presentation, maybe think about doing it like a food menu (breakfast = bar, lunch = scroll, afternoon tea = cookie, dessert = brownie)

- Don’t wait until the end for samples, give them out first, maybe get them to try each as we go through presentation points

- Ditch the recipe box idea :(

- Think about an online aspect like an app for consumers to share/create/submit their own recipes.

Anna

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Brownie Feedback

Average rating: 7.1

Average price: $3.75

Comments:

Most comments people wanted more texture or crunch, such as adding in chocolate bits, nuts, or berries. Some comments stated the brownies were too mushy and soggy (could be because brownies were in fridge for a few days), and others stated they wouldn’t want anything changed.

- Anna

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Information on stalls and mobile selling and kitchen units

http://wellington.govt.nz/services/consents-and-licences/trading-in-public-places

Ok, so depending on what we would do - hawk, stall or trailer, It looks like we would first need to; -read the ‘trading in public places policy’ and or ‘Footpath Management Policy’. -Apply for a trading license -Apply for a Certificate of Registration  -And unless we were working from a commercial kitchen that has passed all      health and safety requirements, our kitchen (has to be on-site i.e mobile food  truck or van) would be inspected and approved before we got a trading    license. 

I can’t find out the price of these license’s as they differ for each set up. Charity stalls etc are free 

-Rosemary

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Results from 1st taste test - Breakfast bars.

Average Score /10         = 8.045 Average Price Range         = $3.50 per bar Comments on what could change        = Sweetness (too sweet), richer flavor, make them gluten free, ‘it’s just                   pretty normal’, quite crumbly, fell apart, shorten name, more compact,               add smell to enhance experience of the senses (Mrs Higgins), make them           seem more healthy.

the bars were generally very well received but to combat some of these issues I can: pack down mixture more to make dense and less crumbly, melt the wet ingredients less when adding into mixture to make mixture stiffer and try using cornflakes instead of weet-bix to make them gluten free.     

-Rosemary

[creativefuture15]

Yaaay! We are now also on facebook… another way to showcase our products to our young audience and allow them to follow our progress as the business develops. People are able to review our products on the platform of an online community. It will also be a good way to let customers know where and when we set the stall up at for taste testing at Uni.  

-Rosemary

[creativefuture15]

Website/App Inspiration

http://www.eatingwell.com/…/healthy_in_a_hurry_app_for_ipho… http://www.apple.com/nz/ipad/change-everything/cooking/

A few websites and apps which we can gather inspiration

Summer

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The healthy vegetarian recipe blog

A cool website and app which we could use

Summer

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Healthy Snacks for Kids

These Cinnamon Caramel Apple Energy Balls are perfect healthy snacks for kids.

A nut-free, sugar-free option

Summer

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Woohoo! we are now on Instagram... We think this will be a great way to share our foods photography, connect with others and draw inspiration from existing brands. This will also help us establish an online presence which we can use to reward our customers and followers (instead of the “70′s” box Anthony!)   

-Rosemary

[creativefuture15]

cheese muffins

2 cups of grated cheese

1 tin of corn (drained)

1 1/2 cups flour

1 1/2 tsp baking powder

1/2 tsp salt

1Tblsp sugar

1 egg

1 cup milk

combine dry ingredients in a bowl, beat egg and milk then mix into dry ingredients, spoon mix into muffin tins and bake at 210 for 12 min

-Nikole