Creative Typo

Typography and Graphic Art

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Mobile Application Development! Class: Web and User Experience Design *notice watermark* Project: Fuse (been in development for the past years)

> Purpose: Reimagine and reshape the Spotify's mobile application design. Make it more light and simple such as Pandora. Reorganize content, in ways that makes the mobile app more effective and less stressful. Present lists created first, such as how Pandora's data is used to list radios by user use.

> Content Development Idea: 

Q: How will this app potentially get artists to give the app rights to their music? A: This app is meant to be a collaborative work space. It proposes a way for artists to pay to reach users/audience. Hence, will be free to users. 

Without advertisements. Ad's are going to be the banners at the top of the "home screen", within digital marketing based "artists feeds". Artists feed will be a digital marketing space were artists can be followed and music can be promoted individually.

Facebook Post

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Go check out my art tumblr! >>> arianateresa.tumblr.com

XD <3

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Fun, weird and 3D. I used random colors and organization to produce some pretty satisfying patterns or textures. I used multiple orientations in order to make them unique. They are really abstract in representation other than the last one, in which I used ‘C’ to make it look 3D

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Caramel Popcorn Label. Used Colors associated with the Disneyland 60th anniversary. I Used Futura Condensed Bold and Medium because the sleek and geometric forms look good together. This is a simplified design for the caramel popcorn they have at disneyland. Both retro and appealing. I really like how this came out! 

Who are the ones who want to buy the popcorn?> Kids of course! So the colors help bring kids attention, hence making profit (lol)

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A comparison on Futura and Museo Sans; who are part of the Geometric Sans class

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This typography is known and can be found at any airport. It is not as random, but still its repeated major city names are kinda weird. 

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The first image is random type that i created. I have gotten into the habit creating loose and fun type. The second one, I count as random type because, depending on the store you go to, the numbers for the dressing rooms are just that numbers. In this case type is being used as a strategy to promote low prices or the number of items a customer has. 

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This logo typography pictured is the one found on my wallet. This is technically found type because not many wallets can be found with two distinct fonts. 

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My Illustrator rendering of the “Dairy Queen” typeface. This was difficult to do because I do not have much experience with the pen tool, but it wasn't as time consuming. I still have a lot to work on, such as the curves. I got around the pen tool and used the rounded rectangle tool to make the letters more straight. 

> ”Production” is in the Futura typeface

> “Dinoco” from Pixar’s movies

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For the first image here, I really like because of the effect on the text. All in all I do think it is effective because it gives the title a sense of mystery or communicates that the “woman in cabin 10″ is someone who has committed wrong doing, or is running away from something in particular. For the next one, personally I am a fan of Hand-lettering and I think its just absolutely beautiful. It has a very sketch-y feel to it, however in more detail I think the should have changed some of the wording in the beginning. Maybe place the “THE” higher than the “A to Z” to place emphasis on their separation. 

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Here the use of serif type is understandable, because it is about queens and royalty and “sisters”. However I think the text could have been more organized in order to keep its boldness. Now that I think of it the text is indeed used to establish that it is a different genre of reading, however still think they can do away with the three women and Henry to give it more mystery. 

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Here are the first two I discovered while on a Target run. Both books have an excellent use of typography and imagery. In the first, the mask used on the letters define more of a mood. The alternating color in the text from Yellow to White places emphasis and importance to “EL Chapo” and his occupation which translated into English is “The Boss/Controller of Drugs”. 

For the second, its not just the imagery but also the illustrative representation of a nest. The imagery helps guide the reader to head first in side the present then notice the decorative appeal of its surroundings. Moreover, I really like the colors used and the simplicity of the san serif text. 

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There is something always waiting on the other side. Yes it isn’t beautiful, perfect or clean. But then again nothing is. When my friend took me here, I felt scared yes, but because of the noises and darkness, other than that I really couldn't breathe. Everything was just amazing, captivating and I was mesmerized at what I was seeing. Typography at times is made raw, and this type is the most organic, of course after hand lettering and calligraphy. What makes graffiti unique is that its has infinite changes and forms. It ranges from that random squirrel to the weird creature. Its a form of expression, that at times leads to trouble, yet sends a message of freedom. That these people have the freedom to paint, design and draw their inner demons, emotions and happiness to the most underground places, for only those who understand to see and for others to discover. 

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Although the murals I came across are not type based, they are still surrounded by different typefaces. Whether it be from store logos and signs to street signs. There is type everywhere. The general area, was a safe one. Sometimes I wonder why artists both legally and illegally build artwork in areas that are prejudged. But yet again, its to send a message or for people to stop and look and to let them know that even if this neighborhood is claimed as “shady”, “creepy” or “unsafe” it isn’t. I feel like it is a great way to inspire people to stop and look, and take a deep breath and surround themselves with their inner beauty. In general these murals are something to behold. (Thank You Mrs. Warp, For letting us have a chance to discover some awesome art!) 

Cred to muralists! 

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While In commute to South Ave, for some murals I saw this! The interesting part that makes this mural unique is that all the images presented are repetitive. However the last image is either a person of interest or a self-portrait of the artist. Which ever it may be, it gives a message that there is a better part of Rochester than downtown, and that is its people. The way is is painted is also interesting, this is because it is grid based, which emphasizes more than just blocks and images.  Although there is no typography shown, it does its job to be dramatic and stand out. 

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So: I am aware these are not pamphlets, however they do work and provide information as a pamphlet. The type used on the last one is unacceptable. They should not provide any sort of information in that way. I posted these 5 also because they are interesting in the fact that they all seem to be using the same typeface. Whether it be helvetica or one similar. The Beauty and the Beast pamphlet as well as the career one are working well because the type helps communicate what information there is in the inside and out side of the pamphlet. 

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The first two sections on type on this wood tint product is very nice and I like the look of it, however the script does not do justice. If it where a script to should be something even more simple or legible as well as semi-bold to connect better to the “Home Decor” or company logo.