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via Cultivate Communications » Grow | Cultivate Communications Here at Cultivate, we believe that marketing creativity is the ability to tap into our mental pool of resources — knowledge, information, insight, stats, examples — and combine them in unique ways. The larger the library of building blocks, the more visionary your ideas will grow to be. One of the b […]| Follow us on Twitter @CultivateComm
via Cultivate Communications » Grow | Cultivate Communications Email marketing is still one of the most popular and effective marketing methods, but the success of your campaigns depends on how well you execute. Forrester estimated that over 838 billion marketing messages are sent in one year. That’s a LOT of emails…and a lot of noise to cut through. Howe […]| Follow us on Twitter @CultivateComm
via Cultivate Communications » Grow | Cultivate Communications Doing everything in-house may be an appealing idea to a business owners, but that isn’t always advantageous. It pays to think critically about your business needs to determine how much of your marketing should remain in-house. Here are 6 questions to ask before deciding whether or not to outso […]| Follow us on Twitter @CultivateComm
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For B2B, nurturing existing customers is even more impo […]
The post 3 Big Ways Top B2B Companies Retain More Customers appeared first on Cultivate Communications.
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So you’ve set up your social media automation bot and i […]
The post 5 Epic Social Media Automation Fails: Bots Just Aren’t People appeared first on Cultivate Communications.
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Copywriting and content marketing are the same thing ri […]
The post Boost Business – Create the Perfect Mix of Copywriting and Content Marketing appeared first on Cultivate Communications.
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Your customers are at the heart of everything you do. Y […]
The post B2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials and Feedback appeared first on Cultivate Communications.
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Even if you’re not selling directly to the public, grea […]
The post Calibrated Content: 2 BIG Ways Manufacturers Get More Qualified Leads appeared first on Cultivate Communications.
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Converting a browser to a buyer isn’t an easy task. Wit […]
The post Providing Added Value: The Secret “Trick” to Customer Acquisition appeared first on Cultivate Communications.
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Amidst the resurgence of Milwaukee manufacturing, succe […]
The post 3 Secrets to Gaining More Prospective Customers AND Skilled Manufacturing Workers — in One Shot appeared first on Cultivate Communications.
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You know brands matter, but what about brands as they p […]
The post 3 Ways to Attract More Interest in Your Products NOW appeared first on Cultivate Communications.
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Modern consumers want to know exactly what’s under the hood. If you think components are less important than the brand itself, think about the last time you purchased a laptop. Were you swayed by the brand name alone, or did you look for a specific type of processor, hard drive, and memory? Knowledge of manufacturing [...]
Read full article: 3 Ways to Attract More Interest in Your Products NOW
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Modern consumers want to know exactly what’s under the hood. If you think components are less important than the brand itself, think about the last time you purchased a laptop. Were you swayed by the brand name alone, or did you look for a specific type of processor, hard drive, and memory? Knowledge of manufacturing [...]
Read full article: 3 Ways to Attract More Interest in Your Products NOW
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Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in the shadows. The rise of social media means the rise of social media pressure…but more importantly, it’s a grand opportunity for manufacturers to make a name for themselves. Why Bother? [...]
Read full article: 5 Ways Manufacturers Can Gain More Name Recognition
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Trade shows continue to be an essential part of a strong integrated marketing strategy. Yes, trade shows are great way to network and schmooze with your target audience. And yes, face-to-face contact is a prime opportunity to build your client base and foster brand recognition within your industry. We also all know your mailing list [...]
Read full article: 5 Top Trade Show Tips
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In the 1950s, manufacturing was the answer to the American dream. High paying, secure jobs with benefits meant a strong middle class and a booming economy. In the aftermath of World War II, nearly 40% of Americans worked in the manufacturing industry. Youngsters aspired to a career in manufacturing and a nice split-level ranch house [...]
Read full article: Knocking Modern Manufacturing Up a Notch: How to Attract Top Talent
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Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand the psychology of color. Color invokes multiple layers of meaning, including instinctive responses associated with primal impulses and modern cultural cues based on familiar [...]
Read full article: Why You Should Care About Your Brand Colors
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