THE CANADIAN WOMEN’S HOCKEY LEAGUE TO DISCONTINUE OPERATIONS
The Board of Directors of the Canadian Women’s Hockey League (CWHL) has made the decision to discontinue operations effective May 1, 2019. Unfortunately, while the on-ice hockey is exceptional, the business model has proven to be economically unsustainable.
New management, led by Jayna Hefford, and the new Board, put in place in Summer & Fall 2018 respectively, have proactively worked with our contract staff, players, GM’s, industry partners and corporate sponsors to establish an adequate revenue base, good governance, and high-quality hockey on the ice. Unfortunately the business model that has been the foundation of the League is not sustainable financially.
Founded in 2007 by players and members of the community, the League’s mandate was to grow the sport of women’s hockey, and to that extent it more than achieved its goal.
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