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Ways to Improve Your Online Presence

If you are not a full-time blogger like most people, you probably get tired and exhausted after a day work in the office or your business. It is thus very hard for you to maintain your online presence on a regular basis.

Keeping your site up to date will give you an obsequious presence and help to stimulate growth and loyalty from your readers. Visitors like to see fresh and unique contents each time they visit your blog. Maintaining a constant presence is not an easy task.

In an ideal world, all brand websites would be full of fresh, engaging content. The reality is, not everyone has time to get a website and not everyone has the means to use full-time content creators. It is difficult to be at the top of your game 24/7. How can a blogger simplify the amount of work and still have time to entertain potential and existing followers? Here are some simple ways you can always keep in touch with your audience and how you can intervene to improve your online presence.

Be active in Social Media – With your mobile device in your hand, you have access to the internet and you social accounts every day. Shout it from the mountaintops, in other words, from your Facebook page or twitter account. Post content to social media channels that make sense for your blog, and take the time to read and comment on what others write. When posting, ensure you get material likely to engage your readers.

Blog consistently – two to three days a week or more is ideal, but if you have only once a week or twice a month to commit blogging, then do it! Blogging Feeds attracts your website with new visitors, content those visitors and keep them on your site longer. A regularly updated blog shows that you are active and has to share valuable information. Google will index your site more favorably if it provides regular updates.

Monitoring social channels – Keep what others publish on various social channels on your of praise and address any negativity or concern. It is a real art.

Contribution to professional forums – Be an active expert in online forums to your niche. Over time, the exchange of good advice and contribute to discussions give you a reputation as a thought leader in your niche. You can also buy LinkedIn to find other professionals who can reach you.

Invest in PPC – pay per click advertising is a great way to get traffic to your website and raise awareness of your brand. Consider a campaign on Google Adwords or using Facebook Ads for business to get some initial traction.

Pay attention to SEO – Take your time to do your keyword research and up the sides of your site properly set. Optimizing your website and blog articles for search engines will help people to find you. Stay on the trending topics in your niche – Make sure your blog image is consistent with key trends in your niche. Keep your online presence up to date and always look your image according to your online efforts with a view to their improvement and fine-tuning.

Do you think mobile friendly – In Google’s latest updates, websites that are not mobile-friendly get penalized? So make sure your website is easy to see and easy to use, on all mobile devices: Smartphone, tablets, etc.

It is one thing to increase online presence of your brand in general. Now you need to maintain it. Be sure to monitor your online reputation to reacting quickly to any negativity, and connect with your followers on a regular basis. You can find all these by implementing marketing automation software like Hubspot, active campaign, Sharp Spring or others.

Be sure to deliver and be consistent with your content- do not drop to your blog on the track and go stagnant. It is a no-brainer, but the failure of many brands. It is not simple to come up with clever ideas for planned blog posts and that is where honesty and transparency come into play in order to engage visitors.

Make your contact information easy to recognize. It can be very useful in the header or footer. It is terrible to spend time in transit to reach a closed shop. It applies to your blog. If you are going on vacation like close to two weeks, be sure that the information is available somewhere on your website.

Display social media accounts on the homepage- Social media buttons should be inconspicuous spots on your website where people are likely to look for them, usually in the footer or header.

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New Post has been published on CYBERCON SOLUTIONS

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Google temporarily de-indexes Wix sites

Wix users get hit with the Google stick

If your business website was built with the online website builder tool, Wix, you may be noticing a recent dip in user activity. In fact, it’s likely that you are experiencing a major decline in activity due to a recent issue causing numerous sites powered by Wix to drop off the Google index.

The appeal of Wix lies in its affordability and ease. Wix’s easy-to-use site building process eliminates the need to hire web development experts, making it an attractive option for start up businesses hoping to save money. Unfortunately, because all Wix sites use one main platform, individual webmasters experience much less flexibility and control than they would with a personalized platform. And, when one Wix site starts having problems, all Wix sites are likely to suffer a similar fate.

Forums have been flooded on this topic

Google Webmaster Help forums have been littered with discussions over the last two weeks about Wix sites that have disappeared from the index. The search engine has issued an apology for the hassle, and told Wix users that they’ve taken another thorough look at the set-up of Wix sites. There may be a delay, but Google is working to resolve the issue on their end by reprocessing all affected sites.

For any Wix users unsure if your site has been affected, now is the time to take a look at your site’s search data for anything fishy. Ask yourself: Is there decline in index counts in your Google Search Console? Is there a sudden decrease in traffic from Google Search? You might also try performing your own Google search to see if your website can be accessed.

  Source : theamericangenius.com

Google temporarily de-indexes Wix sites was originally published on CYBERCON SOLUTIONS

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Update: VerdePan.com

If you have a chance go over to VerdePan.com and let us know what you think… We recently updated their website, some of the updates were not too obvious but their new “sun rise” – “sun down” on the first page gives the site a spectacular look and allows VerdePan’s customers to see first hand the beauty of being on a farm.

Update: VerdePan.com was originally published on CYBERCON SOLUTIONS

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Google Announces Accelerated Mobile Pages Project To Bring You Quick-Loading Articles

Google unveiled a new open source initiative today that it’s calling the Accelerated Mobile Pages Project.

The name kind of spells out the concept: The AMP Project is supposed to result in web pages, particularly news articles, that load more quickly. To achieve this, AMP publishers will follow a technical specification for faster pages, and there will be an option to serve the articles from Google’s cache.

Re/code had previously reported (correctly) that Google was working with Twitter on an open source initiative for faster-loading mobile articles. The report suggested that this would be a competitor to Facebook’s Instant Articles and other news distribution formsp, but when Google’s head of news Richard Gingras was asked about Facebook today, he said the project “is about making sure the world wide web is not the world wide wait — that’s where we’re focused.”

Earlier in the presentation, however, David Besbris, Google’s vice president of engineering for search, acknowledged that nowadays, when users are reading web pages, it’s often in the context of mobile applications. That’s probably not the best situation for Google, who’d prefer that you load those pages in the browser, after you find them through search.

One reason that’s happened, Gingras said, is that many web pages are “not fully satisfying users’ expectations” — they load too slowly. AMP-optimized pages, on the other hand, should load instantly.

“Anything less than instant simply shows a degradation, a decline in engagement,”Gingras

So to make articles load instantly, do publishers just strip out all the crap that slows down many existing websites? Besbris said there’s more to it.

“There’s an awful lot that is in the model, in the framework, to make sure that it’s not just a really great web page, but also that it can be distributed really well — that it can be prerendered, for example,” he said.

Google said it’s not fully launching the AMP Project today, so you won’t find it on regular Google search. Instead, the company’s launching a developer preview, with a GitHub repository for the open source code.

Partners joining Google at today’s event include Vox Media, La Stampa, Buzzfeed, The Washington Post and Twitter.

In Twitter’s case, that means AMP pages will support embedded tweets and Vines. Twitter Product Manager Michael Ducker said that for now, AMP links will open just like any other link in Twitter’s apps, which won’t have any unique support for AMP. Ducker said the company is “really excited about the experience of using these links,” but he also said it will “iterate,” so we could see more integration in the future.

While this was a publisher-heavy event, Gingras said that “a key objective here is to create a deal-less environment.” So the companies on-stage have “no relationship … except that we serve a common objective of getting this right.”

Publishers won’t need a relationship with Google to participate in AMP. In fact, Gingras said that AMP pages won’t automatically be ranked above non-optimized pages in Google search — though it should help indirectly, since AMP improves load times.

“There are many signals we use in generating results,” he said. “One signal we use is indeed performance. What approach the publisher takes to achieve performance is up to them.”

As for making money, Besbris said it’s “really important” for ads to work within AMP. There will be some “limitations” on the types of ads that publishers can use in the format, but “fundamentally, these are web pages — they can monetize through ads like any other web pages.”

You can try out AMP by clicking here from your mobile device. Just do a search for any news-y term, then you should see a carousel of AMP-optimized articles. (Google said the carousel doesn’t represent the final form of how these articles will appear in search.) You can also read more on the Google blog.

Posted by: Anthony Ha | Source: techcrunch.com

Google Announces Accelerated Mobile Pages Project To Bring You Quick-Loading Articles was originally published on CYBERCON SOLUTIONS