Fieldnotes, Nashville, 05/31/23
Paying a visit to Amazon's recently built Nashville offices, part of the city's future Nashville Yards (still under construction). This city development calls itself "A place of commerce [...] evok[ing] a next-generation sense of place with Class A+ office, retail, entertainment, hospitality, and residential towers in one authentic, irreplaceable community" (Nashville Yards 2023). Lots of retail bingo language here. Gotcha. Right now, it's a HUGE construction site, asphalt burning under the heat of a June summer day.
Surprisingly, it's not easy to find the building in the maze of cranes, rails, and not-very-pedestrian-friendly streets and allies (which is kind of ironic, since Nashville Yards (2023) praises its future "pedestrian pathways, open green spaces, and plazas" - not to be seen, yet). Ultimately, I stumble over the entrance of this tall skyscraper office, even without it having a huge and emblematic smiling arrow at its entrance. For a Wednesday morning at 10 it seems pretty quiet, especially considering that there was a walk-out planned by the Seattle based "Amazon Employees for Climate Justice". Their protest addresses the company's decision making processes not prioritizing, but breaking their climate pledge and general working conditions [for a critical analysis of Amazon's climate pledge, read Emily West's "Decoding Amazon’s Climate Pledge: Public Relations and the Platformization of Governance" in: Smith et al. (2023) "Amazon: at the intersection of culture and capital").
It's too early here in Nashville and I haven't heard of any actions planned. The Nashville employees are noticeably marked by an Amazon employee batch around their neck. There is one employee walking a dog (apparently, pets are allowed in the office?), one in an Amazon logo-ed shirt being dropped off. The Starbucks Pick Up next door seems closed, but the famous banana stand up front offers fruit to the community. Entrance is only granted with a batch and the front desk is armed with cameras that look like the biometric ones from the airport. Also: electronic gates. No way in, it seems. Everything is tightly gatekept (up to the valet guarding the entrance to the parking garage). An NDA built in glass.
Amazon (2023) announces to "ultimately create 5,000 jobs in Nashville. These new jobs include a mix of technical roles such as Software Development Engineers and non-technical roles for candidates at all skill and education levels. In addition to jobs at Amazon, we expect our $230 million investment to create thousands more jobs in other industries such as construction, building services, hospitality and retail." Moreover, as the inititaive Stand Up Nashville notes in their 2022 Amazon Housing Equity Fund Analysis Report, Amazon has - to the surpise of the local community - announced to bring their Housing Equity Fund to the city. "Amazon and our Mayor had agreed to have the corporation fund a new public position tasked with shaping how our city addresses our affordable housing crisis and development boom." (Standupnashville.org, 2022, p. 2).
This seems to be critical on various levels, as the inititive points out (and rightly so): 1. There seems to be a lack of public information about Amazon's use of the fund and the conditions of the cooperation with city officials. 2. While "recent analysis shows that Nashville is in far greater need of homes at the lowest levels of affordability" (Standupnashville.org, 2022, p. 3), Amazon will most likely build units that requires an income higher than that of, e.g., an Amazon fullfillment worker. Additionally, Amazon's office will provide work for mostly white (collar), higher-paying employees, thus leading to the displacement of low-income households and gentrification processes in the neighborhood. As Stand Up Nashville describes (2022, p. 4), "the failure to create deeply affordable housing in our city risks driving communities of color out and worsening racial and economic inequality."
Giving a private cooperation that much power over how a city is developed, built, and - ultimately - socially structured is incredibly dangerous, keeping in mind what a company is eventually after: private profit (and more power). When cities hand over the housing question, and often crisis, to private funders, who gets to decide upon the future of our cities, and the vitally important, should-be-uncoditional right to housing? Are cities build on demand? Stand Up Nashville (2022, p. 7) rightfully warns and concludes: "Amazon’s housing fund could set the standard for how corporations make smart investments in cities like Nashville—or they could lead us towards becoming the next Seattle or San Francisco."
That's where I am headed to next: San Francisco, here I come!
Resources:
Amazon (2023): Nashville, TN. amazon.jobs. https://www.amazon.jobs/en/locations/nashville-area-tn [last accessed 06.12.2023].
Nashville Yards (2023): Nashville Yards. https://www.nashvilleyards.com/ [last accessed 06.12.2023].
Standupnashville.org (2022): SUN-Amazon-Housing-Report.pdf. https://standupnashville.org/wp-content/uploads/2021/12/SUN-Amazon-Housing-Report.pdf [last accessed 05.03.2023].
West, Emily (2023): Decoding Amazon’s Climate Pledge: Public Relations and the Platformization of Governance. In: Smith, Paul / Monea, Alexander / Santiago, Maillim (eds.): Amazon: at the intersection of culture and capital. Lanham: Rowman & Littlefield. Pp. 269-286).











