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Every video platform is different and requires different storytelling techniques.
(via SOCIAL@OGILVY RESEARCH)
In March, at the Code/Media conference in Dana Point, California, some of the most powerful people in media found themselves discussing an unsettling story published two weeks prior.
Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire. Most companies tracking and targeting users across devices can, at best, "stitch together profiles that may or may not be at the user level," said Steve Latham, CEO of Encore Media Metrics, a campaign measurement firm. "The promise is that because of the position Verizon plays, it has … the ability to get access to a lot of data and persistent tracking on users." Others can only attempt to connect data together piecemeal, he said, while "Verizon is at the core of it."
Millennials are watching 40 minutes less traditional TV every day than they were two years ago. (via Maker Studios Rene Rechtman predicts death of linear TV)
Maker Studios exec: 'TV will be dead in 10 years'
Maker Studios Rene Rechtman predicts death of linear TV
Why a pro photographer shoots on an iPhone Andrew Hoyle, cnet.com
We talk to professional photographer Julian Calverley about making art with a phone -- and the importance of Instagram.
Taking photos has long been one of the main selling points of the iPhone, but mobile photography has largely remained the rea…
"Light-bulb moments don’t happen on command, and brainstorming sessions rarely produce extraordinary results. More often it’s a random remark, event, or memory that sends an entrepreneur down the rabbit hole of innovation. From Airbnb to Yelp, here are the surprising origin stories to eight of today’s hottest companies..."
Content is King, But Viewing Habits Vary by Demographic nielsen.com
From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platfo …
“Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally-produced content. What has changed is the number and reliability of new media available to viewers,” said Dounia Turrill, senior vice president, insights, Nielsen.
"The scale of GE’s effort has attracted attention from corporate peers and advertising agencies. GE won’t reveal marketing budget figures, but some 40% of the company’s spending is now on such-digital media forms, as opposed to other channels like TV or print display advertising, a spokesman said, and the company expects that share to grow. "GE spends about $162 million a year on traditional media, according to data compiled by Kantar Media. "Other companies, too, have been shifting more of their marketing dollars from traditional media into producing their own branded-content feature stories and videos. Verizon Communications Inc., for instance, is backing a new tech news site called SugarString."
Amazon chairman and C.E.O. Jeff Bezos is optimistic about the future of The Washington Post, which he bought last year, because the Beltway news institution is growing its digital audience while repositioning itself as a national and global brand.
Vice Media, Knight Foundation and the CUNY Graduate School of Journalism announced plans Monday evening for a $500,000 journalism innovation fund, to be awarded to organizations and individuals around the world.
The 10 news sources with the highest levels of distrust outside their core audience.... not very surprising. According to Pew, "Higher levels of distrust were common among non-consumers of news sources that attract more ideologically aligned audiences. Al Jazeera America, with its 71% left-leaning audience, has considerably more distrust than trust among those who have heard of it but did not get political news there in the past week: 40% to 14%. For The Glenn Beck Program (87% of its audience is right-leaning), the gap is even greater: 55% of those who know it but don’t get news there distrust it, while just 12% trust it."
New research shows that a "sense of trust or distrust may not actually stem from an individual’s recent exposure to news content. Instead, it may flow from any other information they may have about the news source – whether that comes from friends, family, other media or a past experience with it."
At 10:03pm on the night of Tuesday October 26, 2004, somewhere in Cambridge, Massachusetts, Rebecca MacKinnon, CNN journalist-turned-fellow at Harvard’s Berkman Centre for Internet and Society, crossed the last few t’s, dotted the final i’s, and hit the “publish” button on the back end of the WordPress blog her Berkman colleague Ethan Zuckerman had set up a few days before. And so the first Global Voices blog post was born.
Science storyteller Diane Ackerman (who was also Carl Sagan’s favorite poet) on what the future of robots reveals about the human condition – such a gorgeous read.
Do you why there was a starbucks cup in tumblr's logo? Here's why.