Dab Princess

Lucky enough to live in a place where the recreational use of marijuana by adults is newly legal.

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Milkshots

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2oz of Cherry Pie wax

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Bling bling hitman x jag phase two micro collab

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Hash oil

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Temple Balls

20 Ball-yums upon the 4th Temple

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Dab me

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Hash Competition “Judging” Beyond Boro part 1 on HashbarTV

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Terpx Sour D

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Yum

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Lemon Stomper

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running bho

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sour diesel wax.

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beautiful

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The 40-Year-Old Pot Virgin

(VICE) Jamen Shively only started smoking herb a-year-and a-half ago, but he’s been making up for lost time ever since. Now an aspiring marijuana mogul, as well as a dedicated cannabis connoisseur, the 45-year-old former Microsoft executive even credits the very conception of his latest high-profile start-up venture to the enlightening influence of some top grade ganja. Specifically, a powerful sativa strain he broke out at an exploratory business meeting last November, just days after Washington state voters overwhelmingly approved pot legalization…

An evangelical admirer of the business book The 22 Immutable Laws of Marketing, Shively firmly believes it’s better to be first to mind, than first to market. So before legalization even had a chance to take root, he began telling the press he was creating America’s seminal national marijuana brand, and that his fledgling new enterprise would soon employ 10,000 people, while “minting more millionaires than Microsoft.”

“It actually becomes a virtuous cycle,” he explains to me over the phone, “the more outrageous claims I make—true claims—the more mindshare I get, and the bigger platform I have to discuss my plans. After all, what weed company is everybody talking about these days? The one run by an ex-Microsoft crackpot whose making all these outrageous claims.”

So let’s take a closer look at just three claims Shively’s made while promoting the Diego Pellicer brand, which he named after his great-grandfather, a 19th century hemp farmer.          

“Diego Pellicer cannabis will retail for $50 per gram.”

This is like Shively saying he wants to create the Starbucks of marijuana (which he actually has said), only his national coffee chain charges about three times as much as the country’s most expensive boutique roasters. When I ask if this tremendous mark-up will be attributable to some kind of high-end shopping experience, he says no way.

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