This post is really long, and Iâm sorry about that. I didnât think it would get this big, but once I started, I couldnât stop. As youâll see, thereâs a lot of questions that Black people have about Kwanzaa, and Iâm here to answer them.
What this post IS NOT: A guide to explaining how to celebrate Kwanzaa, a guide for non-Black people to understand Kwanzaa, a list of reasons why someone should celebrate Kwanzaa. All these things already exist in an abundance on the internet and are easily found via a quick Google search.
What this post IS: A list of common questions and comments that arise whenever Black people discuss Kwanzaa, usually made by other Black people. A lot of Black people have questions for other Black people about Kwanzaa, but thereâs very little nuanced discussion or explanation that can be easily found with a quick Google Search. In a way, Iâm trying the address the âdirty little secretsâ of Kwanzaa; ie, Iâm trying to explain the things that arenât often talked about, but should be. Itâs not a perfect resource, there are no formal citations, and youâll likely disagree with a lot of my more opinionated answers. But itâs the best I can do, so here it is. I hope you all enjoy it, share it, and please read the whole thing.
  Q: I still want to celebrate Christmas. Can I do both?
A: Yes. While some would argue ânoâ, Kwanzaa was intentionally delegated to December 26th, so as not to interfere with Christmas. Many people that celebrate Christmas also celebrate Kwanzaa. Really, you can celebrate any winter holiday and still celebrate Kwanzaa.
Q: Is it true that you canât give gifts on Kwanzaa?
A: You can, actually. Thereâs a lot of confusion about the gifts that can be given, and thatâs understandable. See, one of the reasons Kwanzaa was made was to move away from the capitalist notions of Western Christmas. Many agree that itâs become more of a time for buying expensive gifts than being with your family. Therefore, the social convention for Kwanzaa is to give gifts that donât reinforce the widescale marketing trends of Christmas. The âperfectâ Kwanzaa gift should meet all these requirements, but just meeting one of them is fine as well:
1.      Made by oneself, from the earth.
2.      Reinforces Black culture.
3.      Educational (though this largely applies for children, most people get them books).
4.      Supports a Black business, if bought.
5.      Otherwise reinforces the Nguzo Saba and other holiday themes.
Also, keep in mind that thereâs no real rule surrounding Kwanzaa gifts. So if you know that your friend would truly appreciate a pair of wireless headphones, then get it. As with all holidays, personal gifts are better than cookie cutter gifts.
Also, come on yaâll. Weâre BLACK. Food is always an acceptable gift.
Q: Is celebrating Kwanzaa a requirement to be more âwokeâ?
A: âŚtricky. No, youâre not a sellout for not celebrating Kwanzaa. However, yes, recognizing Kwanzaa actually CAN help you in your journey of âwokenessâ. How so?
1.      Celebrating Kwanzaa can help you decolonize your brain, so to speak. Thatâs why thereâs such a large emphasis on moving away from influences of White Supremacy.
2.      Learning the themes and being able to apply them to your regular life can aid you in your endeavors to aid and uplift your global Black community, your local Black community, and your own Black ass (lol).
3.      Kwanzaa was birthed out of struggle. Following discussions which arise at Kwanzaa events and in academic discussions surrounding Kwanzaa can aid you in learning about the struggles that Black people face.
Q: Is Kwanzaa a religious holiday?
A: It is 100000000000000% secular.
Q: But Iâm religious. Can I make it relevant to my religion and my religious community?
A: Yup. Many communal and in-home Kwanzaa celebrations are religious and/or spiritual. I know for a fact that many Black churches and Black mosques hold Kwanzaa celebrations, so if youâre Christian or Muslim, it shouldnât be too hard to find a Kwanzaa celebration with your religious community, and/or resources indicating how to recognize your religion and your race as you light the kinara. As for other religions and spiritualities, Iâll admit that Iâm not as well-versed. I recommend beginning online, where Black members of your faith congregate, and seeing if thereâs anything that already exists. If not, think of ways you want to recognize Kwanzaa religiously andâŚdo it. Maybe even share those ideas with your community. Remember, itâs an inherently secular holiday, so as long as you arenât going against the central themes, you can do whatever you want.
Q: Kwanzaa is a fake holiday!
A: Youâre right. Iâm a fraud. Iâve been scamming people even though literally no one person can benefit from Kwanzaa. Iâm sorry. From now on, I promise not to recognize any day that a group of people decided was important to them. I shall only recognize holidays that naturally have significance for the entire human species and does not at all vary by culture. So basically, Iâll recognize no holiday, because theyâre all just as âmade upâ as Kwanzaa. Can we chill with the âmade upâ holiday argument? The only made up holidays are holidays that Twitter makes up, but even then, theyâre still legitimatized by the people that recognize them.
Q: I personally donât celebrate Kwanzaa after finding out about Maulana Karengaâs crimes. Is that alright?
A: Of course it is. Yes, itâs a bit unfortunate that you wonât recognize it because of that, I recognize that the violent, misogynistic nature of his crimes might make be an emotional trigger to many. I also recognize that triggers are difficult to predict and control, and sometimes arise in seemingly arbitrary ways. If Kwanzaa reminds you too much of his crimes, and those memories inflict intense psychological pain, then go ahead. No one can or should force you to celebrate it.
Q: No one should celebrate Kwanzaa, because of Maulana Karengaâs crimes.
A: Please donât advocate for a forceful social âbanâ on the holiday. If this is your personal reason for not celebrating, then that is fine. However, that alone does not invalidate it for our entire community for the following reasons:
1.      Dr. Maulana Karenga does not inherently benefit from Black people celebrating Kwanzaa. Many people launch this critique while implying (and often openly stating) that the holiday is the âcelebration of Karengaâ. That simply is not true. If you donât use the official Kwanzaa website, buy his books and products, or invite him to speak, then he benefits nothing from Kwanzaa. From my own experience, itâs entirely possible to celebrate Kwanzaa and not even know his name (I didnât, until recently).
2.      The core principles of Kwanzaa do not in any way reinforce rape culture or any other social system that inherently justifies his actions, or crimes similar to them. Kwanzaa is about the reverence of family, community, and ancestry. That is all.
3.      Many atrocities have been committed by religious institutions, societal institutions, cultures, etc. that created other holidays, and many holidays have had crimes committed in their names (which, btw, Karengaâs wasnât). All holidays have a negative history if you know where to look. However, many holidays do not in any way celebrate that history, and Kwanzaa is one such holiday. Another such holiday is Christmas, which is about the birth of Jesus, and not at all about the numerous atrocities committed by Christians in his name (like chattel slavery and the colonization of Africa).
4.      Itâs entirely possible to spread awareness about Karenga without admonishing the holiday or those that celebrate it.
Q: Iâm living in Africa and I donât celebrate Kwanzaa. In fact, no person actually living in Africa that I know celebrates it.
A: Thatâs because, even though itâs often referred to as a Pan-African holiday, itâs really more of a Diaspora holiday. In many ways, Kwanzaa can be very American centric, but those notions are easily changed in order to be inclusive of all Black people. However, what is irremovable are the Diaspora-centric themes and notions. The holidayâs appeal is primarily that itâs a holiday through which Black people can feel represented as a race and culture. If youâre living in Africa and practicing your culture, there are likely many festivals and holidays that are wholly African (thus Black), so the need for a holiday such as Kwanzaa isnât as great. However, in the Diaspora, thereâs a greater need to be represented. That said, even though the holiday is Diaspora centric, thereâs no rule that Africanâs canât celebrate it, and theyâre entirely encouraged to do so. Remember, the central themes are community, culture, family and the global struggle of Black people. So long as all are important to you, you can celebrate Kwanzaa.
Q: Why do people call it an âAfrican holidayâ if it didnât originate in Africa?
A: Misinformation. When people that have a full understanding of the holiday refer to it as an âAfrican holidayâ, they are referring to the fact that it is a holiday for people of African descent. There is no implication of it being a holiday from Africa, just that itâs a holiday for African peoples, which here includes African peoples in Diaspora. When people refer to it as an âAfrican holidayâ implying that the holiday is an established, ancient holiday in AfricaâŚthatâs pretty much a tell-tale sign that theyâve never celebrated it, or maybe did so once a long time ago but didnât take the time to actually learn about it (so likely a communal event that they reluctantly went to). Likely, many people hear others refer to it as an African holiday and make their own assumptions. However, the holiday has never officially been marketed as a longstanding holiday from Africa. At most, people will draw connection between it and pre-existing cultural trends from around the African continent and Diaspora.
Q: Okay, so hereâs what I donât get. Kwanzaa was created by an African American for African peoples in Diaspora, specifically those displaced by slavery. The slave trade brought people over from WEST Africa so why does it use Swahili as itâs official language?
A: The same reason it uses the RBG flag and not the African-American flag; the Pan-African movement. Around the time that Kwanzaa was invented, the push to learn and use Swahili for business was becoming more and more prevalent in Pan-African discussions. This was due to it being viewed as a more âAfricanâ language than European language (one common critique is that itâs heavily derivative of Arabic and uses loan words from European languages). One major event that further legitimized Swahili was Tanzaniaâs adoption of the language as itâs official language. To this day, itâs one of the wider spoken non-European languages of Africa. Karenga was a Pan-Africanist, and an ardent supporter of the adoption of Swahili as a global language to unite all Black people. Itâs still debated even among Pan-Africanists and Afro-centrists, but it appears that Swahili will stay, unless a newer language thatâs just as accessible and widely used is presented. If youâre upset about that, there really isnât anything wrong with using another African language you know or are interested in learning for your Kwanzaa celebration. I recommend trying to use simple phrases for the names of the themes and symbols, though. Who knows, maybe the language you pick will become so widespread that it becomes the new âKwanzaa languageâ.
 Q: Can white people celebrate Kwanzaa?
A: âŚyaâll just trying to get me killed with these questions, arenât you? *sigh*âŚ
Short answer: No. Itâs not for them. It was created, as Iâm fond of saying âFor the Negro, by the Negro, of the Negroâ
When I was still on the board of the Black Student Association of my college, Kwanzaa was a one-day activity before Thanksgiving break. Because we were primarily an educational organization, all our events had to be open to people of all races. Which I was cool with, because people should want to and be able to learn about our cultures, within reason. Additionally, nothing about our Kwanzaa celebration was traditional, so I didnât think it really mattered that a few white kids would show up to the feast. When I became president, however, I wanted to focus more on addressing the Black students, which I felt there wasnât as great a push for as there should have been. So I extended Kwanzaa to a weeklong activity, and designated one of those days as an all-Black meeting, in response to talk Iâd heard of Black students wanting to be able to congregate with other Black students and only Black students. I made the activity a panel that we could use to talk about our experiences, and issues we faced as Black people, both in community and out of the community. Recognizing how such a conversation would beâŚdifficult, I decided that this day would be our Black-only event. It was a hard sell, but we were eventually permitted to have it.
I bring up this story because I know that a lot of people would have experienced Kwanzaa events with a large amount of white people present. What they almost never address, though, is what goes on behind the scenes of these events, or the context theyâre created under. Kwanzaa events in which white people are not only allowed, but expected to come tend to lean more towards educational activity. But not educational for us, educational for them. When we want to learn about and speak on cultural trends, activities, experiences, and issues that are moreâŚesoteric, those Kwanzaa events tend to be more closed. Some are explicitly closed, while others are implicitly closed. Few cultures are 100% accessible to outsiders, and Black culture is no different. Not everything can be or should be understood by those whom are not part of our communities.
Additionally, people often forget the danger of open spaces. This is not pure paranoia, there is a certain amount of danger that arises when opening a space to outsiders. As president, I recognized that. It was my responsibility to account for the physical and emotional safety of my members, so I was hypervigilant for any racist activity that might occur during meeting space and activity. In the real world, our gatherings are bombed, and shot up. Our activists are followed by corrupt police officers attempting to frame them as dangerous. We have to account for older individuals (and, unfortunately, not so old individuals) whom experienced graphically traumatic, violent racism. By keeping Kwanzaa events, and other Black gatherings closed, we can better account for safety.
Many people argue that the themes of Kwanzaa are universal and thus everyone should celebrate it. But the themes of Kwanzaa only become universal when all Blackness is removed from the holiday. Yes, all communities should be united, self-determined, share responsibility, share economics, have purpose, and faith; but Kwanzaa is about how the BLACK community needs these things and how the BLACK community can achieve them. It is a Black holiday. There is no way to make it accessible to all people without first removing all of its Black themes. Once those themes are removed, itâs not Kwanzaa, itâs something else entirely. To argue otherwise is to hold a complete misunderstanding of the dayâs significance, and a great insult to the Pan-Africanist movement and communities that created it.
Does that mean that everyone will freak out if a white person appears at a Kwanzaa event? Not necessarily. Myself, and most people I know who also think Kwanzaa should be closed are completely open to white and otherwise non-Black family members attending with people who cannot attend alone. Every so often, I see an article or a post about a white single parent, or white adoptees (adopters? Idk, the parents of an adopted kid) that want their Black child(ren) to have access to their culture, and wonder if itâs appropriate to attend a Kwanzaa festival with them. WellâŚyeah, of course. Theyâre a kid, and presumably the family doesnât have any close black friends/family that can take the kid, so yeah, go with your kid. If anyone asks, just explain why youâre there and most people would be happy that you did such, because we all just want our people to have access to our cultures. Like, family usually gets a pass at Kwanzaa events.
And finally, I ask why the question is always, âcan white people celebrate kwanzaaâ but never, âcan Asian people celebrate kwanzaaâ. Or Native Indigenous people. Or Latinx people. Or Jewish people. When formed as a statement, itâs always âWhite people can celebrate kwanzaa, all people can celebrate kwanzaa.â Whenever discussion about non-Black people celebrating kwanzaa is brought up, itâs always through a white lens. Is this because as a people, we still expect to be and are expected to be analyzed and valued in terms of our usefulness and accessibility to the white social class? Is it because, fundamentally, everyone not only expects the answer to be ânoâ, but also completely understands WHY the answer is ânoâ but is simply seeking validation? Both? Just take some time and ask yourself why itâs so important that white people (non-Black people in general, but specifically white people) celebrate Kwanzaa. Why would they want to, knowing its history and the reason it was created?
Q: Do you really think itâs fair to have a holiday that not everyone can celebrate? How can you expect our situation to improve, or the culture to spread if we arenât open to everyone and inclusive?
A: Well, fundamentally, lots of holidays are closed off to outsiders, either implicitly or explicitly. Iâm not Jewish, so I donât celebrate Yom Kippur or Rash Hashana (I hope I didnât misspell those). Iâm not Muslim, so I donât celebrate Eid or Ramadan. Just because itâs not a spiritual holiday does not mean thereâs any less of a reason for it to be closed. And even if it werenât closed (which technically it isnât formally closed), I again ask, why would someone that is not part of our culture want to celebrate it? I am not South Asian, so I do not celebrate Diwali. I am not Mexican, so I do not celebrate Dia de Los Muertos (my keypad doesnât have the proper characters, sorry to my Mexican friends). If a friend invited me to one of those activities and I in no way felt that I was intruding on a closed event, then I would go.
SecondlyâŚwe expect that our situations to improve and our cultures to spread based on our own efforts, not someone elseâs. Yeah, itâll be difficult, but we can do it. Thatâs kinda the whole point of KwanzaaâŚ.
Also, my personal belief is that both closed and open activity is beneficial for a social movement. Kwanzaa is but one of many closed activities. Black History Month is but one of many open activities.
Kwanzaa is political in that EVERYTHING related to Black people is politicized. Technically, Kwanzaa shouldnât be political, but it is. But thatâs not our fault. Affirming ourselves and our culture and our experiences should not be politicized. Admitting that there are problems that we as a people face both in community and out of the community should not be politicized. Working together to fix the problems we face should not be politicized. Being BLACK should not be politicized. But it is, so Kwanzaa is.
Look at it this way, Kwanzaa is about as political as âBlack Lives Matterâ or âBlack Excellenceâ.
Q: Isnât Kwanzaa just a holiday for crazy, radical, Black Supremacists?
A: I think you already have your mind made up on that, judging from how you phrased that question.
Q: Is it wrong to use Kwanzaa for economic gain?
A: Yes and no. Yes it is wrong to abuse Kwanzaa for your own gain as an individual. Is it wrong, however, to use Kwanzaa as an opportunity to promote your business, which you hope to use to aid our people? No, not at all.
Thatâs a bit tricky but hereâs an example: Say you make, idk, a Christmas themed jacket with a Black Santa on it. Christmas just ended, but you need an excuse to keep selling it, so you market it as a âKwanzaaâ jacket, or you market it as both from jump to appeal to both markets. The money youâre using goes to yourself, for whatever reason, and you have no intention of using it to build wealth that youâll then redistribute to the community. This is wrong. You should be ashamed of yourself.
Now say that youâre a designer that creates a Kwanzaa themed jacket that you then advertise and promote to sell. While the money you get from these sales does directly benefit you, you have every intention of using the wealth and resources you build from this business to aid the Black community. This isnât an afterthought, though, itâs an integral part of your career plan to one day use what youâve gained from these sales to aid the Black community. This is not only okay, but a great example of the Ujima principle.
It goes without saying that only Black people should seek to profit off of Kwanzaa, regardless of whether or not they want to use that profit to help the Black community. Additionally, even Black business owners are encouraged and expected to support Black businesses while conducting their business (so if youâre making a jacket, try and get your cloth from a black-owned company, or use a black-owned bank, etc).
Q: This all sounds like something Iâd be interested in. But itâs two days beforeâŚcan I do it next year?
A: Of course. I actually am unable to celebrate Kwanzaa this year because of my living situation. However, Iâm trying to do small things to still recognize the holiday (like making this post). I hope that next year things will be better so I can start going to the communal events, or even have my first real in-home Kwanzaa. If you canât do it this year, thatâs fine.
And thatâs all the questions I can think of right now. Sorry that this post was so long but, as you can see, thereâs a lot to unpack here. If anyone has any questions, feel free to ask and Iâll try and answer them.
I really hope that this post makes more Black people open to celebrating Kwanzaa either this or next year. To be honest, it makes me very sad (and a little frustrated) that so many of our people donât celebrate it. Because once you really begin to learn about the holiday and itâs meaning, you realize just how amazing it is. Iâd really like to see a future where Kwanzaa is bigger than the proverbial cookout, but Iâll need all your help to make that a reality. So letâs all pull together on this, family. Or, as we say during Kwanzaa, HARAMBEE!
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