We used the power of Local SEO to help a business owner in Alabama Rank #1 on Google!
Investing in your business will always be a priority. Local SEO will forever take some time. There will always be a competitor that could of already been marketing for years. We help you cut that time short, but it will still take a few months.
#1 Auto Windshield Replacement company in Baldwin County, Alabama rank on Google for one of our partnered client's desired keywords! Chambers Auto Glass needed a good local seo strategy. Just like many of other business owners, they had been struck with a bad seo and marketing service in the past. We helped them with free advice for an entire month, helping them understand how to start implementing SEO and web design optimizations.
It wasn't until they were ready to take things to the next level when we offered to beat out their competitors. We helped Chambers Auto Glass rank #1 two and a half months into their local seo for the desired keyword "windshield replacement baldwin county, AL". Now it might not be the highest search volume keyword in our list of targeted long-tail keywords, but having positive results likes these in such a short period is actually very difficult to do so. SEO takes time. Most importantly it takes A LOT of work. See below for a screenshot.
Chambers Auto Glass is #1 for "windshield replacement in Baildwin, County, AL
We optimize the website architecture before getting deep into Local SEO!
Yes we know! Having to do Technical SEO can be difficult. Thankfully we have a great team of web developers and SEO experts that helped our client re-design his website. The prior agency built Chambers Auto Glass an expensive website with outdated tools! Clearly they didn't care about the finished product.
We offered to perform a full web design, Â included with our affordable Local SEO strategy. We even added a SSL Certificate, on the house. The hosting provider attempted to charge our client hundreds of dollars just to install the SSL certificate. Which was wrong. We wanted to give our client the most value, while being as helpful and education along the way.
Whenever a major website re-design is implemented, it will hurt some of your present Google rankings. The entire website architecture is changed, it becomes unrecognizable for a second. So we had to go about this very carefully.
First we backed the website up. In SEO, anything and everything that could go wrong, will sometimes go wrong. Our team prepare for the unexpected at will.
Next, we made sure his 301 redirects and 404 were taken care for. New URL's were made, connecting the old with the new ensuring any existing backlinks are saved. While adding any major plug-ins that are of great benefit to building a beautiful website that attracts the right traffic and converts. This included using the YoastSEO plug-in, Autoptimize and the leading page building plug-in Elementor.
Once we created the layout of his site using the WordPress CMS we began our competitor and keyword research. Making sure we understood what competitors have done in order to rank on the first page themselves. Some of the tools we use include Ahrefs, Moz, Spyfu, Keywords Everywhere, Google Search Console and Google Analytics. (To name a few!)
The keyword strategy involves several components. The long-term and short-term keyword targeting. Long-term keywords mostly consists of high-volume keywords such as "windshield replacement Alabama". The short-term targeting is important as it consists of long-tail keywords that the ideal market is already searching to find our client's services. Such as "windshield replacement in Baldwin County, Alabama." Using the data gathered we created a strategy to target the same keywords the competitors to be used in the longer strategy, and keywords that competitors weren't focused on for the shorter term..
Having understood the services of auto glass replacement and repair, our content marketers began the blogging process. The blogs are one of the most important steps in Local SEO. Not only is it used to position your business as an authority figure. It is used to help target your list of desired keywords. It might seem crazy, but the best way to do this would be to teach your audience how to perform some of the services you are offering. Trust us, people will stay on your web pages longer having a positive affect on your rankings. You want your audience to know you have a higher understanding of your industry. That includes involved in developing the right content for the people interested in paying for your services. Trust should be a priority. Building trust will help in developing your authority.
Link building is a long process. It is the most time consuming and challenging part of SEO. Links still matter! Currently for Chambers Auto Glass, we have continued the link building strategy while building and optimizing content. Link building is an indefinite process that will continue as long as you like.
There is a point in SEO when your website will reach its max potential and stabilizes. You job as the webmaster is to make sure you stay on top! Taking the #1 position for any good sized keyword will almost always mean you will have a steady stream of new clientele!
When it comes to SEO you have to think long term. It is an investment into your business.
In 2019, it is important to stop spending thousands of dollars into old marketing channels and start investing into a real marketing strategy that will help build your business into a reputable brand.