❣ Chile in a Photography ❣
titsay
Love Begins
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Show & Tell
if i look back, i am lost
sheepfilms
taylor price
Cosimo Galluzzi
@theartofmadeline
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Cosmic Funnies
YOU ARE THE REASON
occasionally subtle
Kiana Khansmith
Product Placement
let's talk about Bridgerton tea, my ask is open
Not today Justin
macklin celebrini has autism
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@dannihenleydesigns-blog
P h o t o g r a p h i c P o s t e r s !
I decided to use images for my advertising posters as illustration wasn’t a strong point for me. i feel these images work really well and give a more professional look overall. The images can connect with the audience of pet owners and can easily inspire them to look into the campaign and getting that one step closer to another you.
O u t d o o r a d v e r t i s i n g !
I l l u s t r a t i o n P o s t e r !
I created one similar to the last one except this advertises the dog friendly pub you can visit while in Essex, again the audience won’t understand the message and won’t connect with it.
I l l u s t r a t i o n P o s t e r !
I decided to create an illustration poster to advertise c2c trains and my campaign lead the way. However, I feel as though this illustration isn’t strong enough and doesn’t portray the message clearly. I don’t think the audience will connect to it on a personal level as they don’t see themselves in this situation.
I n f o r m a t i o n B o o k l e t !
Here is the rest of the booklet to upload. It shows the last two walks you can do and the last page features offers and savings.
I n f o r m a t i o n G u i d e f o r L e a d t h e W a y
C a m p a i g n !
I have started my booklet which gives information on the famous walks through the Estuary that you can walk this summer with your dog. I like how it has been pieced together and I kept with the same colours throughout.
I will be uploaded the second half of the booklet next.
F r o n t c o v e r !
I decided to change the background colour to pink which matches the colour of the website and is very eye-catching to the audience. I then used correct proportion from the graphic design layout template and it looks a lot better.
A G o o d L a y o u t !
I found this n tumblr and thought it was great to use for my booklet front cover as I am struggling with the colours and positioning.
P r o g r e s s t o f r o n t c o v e r o f m y b o o k l e t !
C o l o u r r e s e a r c h !
I have used these colours as the pink is featured on the c2c website, on their logo and throughout. I used a teal colour as it contrasts with the pink, I can also use this as the colour of the water used in the maps for the walks along the Estuary. I will get it finished and the colours will automatically fit where they need to be.
B o o k l e t D e s i g n F r o n t P a g e !
I have decided to feature the logo ‘lead the way’ on the front of the booklet I want to make. This will then be followed by ‘to a new you’, which indicates that c2c train line is inspiring people to find ‘a new you’ this summer, which lets me meet the brief. I decided to change it to a ‘bubble writing’ style that gives it more of an eye-catching look. I will now move on to digitally manipulate this.
I l l u s t r a t e d M a p s !
After our lesson on Wayfinding I realised I like more illustrated styled maps and signs etc. than the more formal and clinical look. I know that in our brief its about ravelling and for the booklet I want to create I know I want to feature maps in there that show the different walking routes around the Estuary.
A d v e r t i s e m e n t B o o k l e t !
I know for the advertisement part f the brief I want to make a short information booklet that links with my campaign of ‘Lead the way’. This is to show dog lovers and pet owners the different places they can take their dogs on long countryside walks and classic country dog friendly pubs they can go to.
B r a n d M i c r o s i t e !
I have placed the brand logo on the website where it shows you the different parts of the countryside of Essex. Perfect for dog walking.
B r a n d i n g D e v e l o p m e n t !
I added in a pink collar to balance out the colours within the logo.
B r a n d i n g D e v e l o p m e n t !
I have started to digitalise my font style to create the branding for my summer campaign. I know I wanted to create something for the dog lovers and pet owners and encourage them to travel on the trains with their dog.
The slogan ‘lead the way’ suggests travel, therefore instantly linking with our c2c railway trains, also the pun ‘lead’ shows a connections with our puppy companions. I stylised the font to flow together and ending up attached around the silhouette of a dog, making it look like a lead. The slogan could suggest that we are talking to our dogs, telling them to ‘lead the way’, after all it is our dogs that walk us, not us walking our dogs. Lastly, I attached ‘with c2c trains’ underneath. It has the same styled font and colours as the c2c trains website so it can be easily be placed as a campaign microsite.
Intensionally, we want the audience of pet owners to look at this and make them realise they need to listen to their pets and let them lead the way using our train system, taking them to the best British countryside, also help them realise to explore and access different parts of their lives.
E x p e r i m e n t i n g w i t h B r a n d i n g L o g o s !
I have started to write down some font styles to brand my summer campaign. I thought about a catchy slogan name of ‘lead the way’. This helped me start to visualise what would look best before I go straight to digital development.
Having the idea of the font then turning into a lead would really work and instantly shows a connection to dogs to my audience. Having a dog silhouette will really stand out to those dog owners and would definitely be interested with the campaign.