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New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/5-key-ways-to-improve-your-facebook-ads/

5 Key Ways to Improve Your Facebook Ads

Facebook ads continue to grow in popularity as more and more people discover the value of them. However, if you aren’t using these display ads correctly you could be wasting your marketing dollars. Let’s look at 5 ways to improve your Facebook ads.

1 Create & Test Various Ad Versions

You should create a number of different versions of your ad with just minor changes in the text, design, pattern, etc. Once you have created these variations you should run your test ads for a specific period of time. This is a good way to test to see which ads are having the most impact and reach on your target audience.

2 Run the Ads for The Correct Period of Time

Don’t just take your ads down if you think they are under performing. Eventually, every ad on Facebook will undergo what’s called ‘ad fatigue,’ and you will start to have a decline in CTR. This happens because users have already seen your ad, so it loses its impact. You need to be constantly assessing the ROI on your ads so that you can revise, remove, recycle your ads to get the most out of them. Watch for when your CTR dips – that’s the time to change your ads.

3 Use Low-Friction Conversion

Facebook ads will drive the user right to your site, but you need to make sure you have only a ‘single call to action’ on the landing page. This is how to convert the highest number of people. Any more than one solid call to action your conversion rate will actually drop.

4 Drive Traffic to a Landing Page That’s Been Optimized

Drive the traffic from your Facebook ad so that you can capture leads. You need to make sure your ad is going directly to your site page and there your potential customer has to know what is expected of them next. If you don’t do this correctly, you are going to be throwing your money out the window.

5 Don’t Drive Traffic to a Sales Page

If you do this you will watch them click the back button faster than you can say ‘bye.’ Instead, what you want to do is offer them something they can sign up for like a newsletter, give something of value away for free and in exchange have them sign up, etc. If you are giving your prospects something they want like free help, your next step will be to convert them to a paying customer.

Take advantage of what Facebook ads can do for you!

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Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

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New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/4-tips-for-greater-facebook-ad-success/

4 Tips For Greater Facebook Ad Success

When it comes to talking about tips that will make your Facebook ads a success there are certainly plenty of them floating around. However, there are also, many uncommon tips that we don’t hear so much about that can make our Facebook ad campaigns that much more successful. That’s what we are going to look at right now. That way you can combine all of the great tips you get together to create a solid Facebook ad campaign.

1 Track Your Performance

One thing that’s often omitted is the tracking of ad performance. Far too many marketers throw up their ad then sit back and wait. The trouble is you never know if the ad is performing well or poorly. Take advantage of Google Analytics to regularly track your ad performance. Make sure your ad is generating interest and make sure it hasn’t reached the ‘burn out’ phase. You should change your ads at least every six months. This includes new copy, headlines and images.

2 Have a Landing Page Clear Call to Action

Once the user clicks the ad, they need to know what they are supposed to do next. If the message is mixed on the landing page, they’ll simply click the back button and be gone. You need to ensure that you have a single clear call to action that your visitors can easily understand and that they can easily follow the directions. For example, ‘click here,’ or ‘signup now.’ Graphic call to actions tend to work the best.

3 Understand ROI

ROI or return on investment is a very important part of knowing your ad success. You need to know how to track your ROI and how to calculate it. There are 5 things needed to calculate your ROI.

Total number of impressions

Total cost of your Facebook ad(s)

Click rate/response rate

Conversion rate

Average profit per sale

What you are going to calculate is the cost to get the sale. Once you do this calculation you will be able to determine your profitability.

4 Keep Your Landing Page on Facebook

Consider creating a custom landing page right on Facebook. This will help you keep the cost of your ads lower than when you send traffic to another website. It also gives you the added bonus of being able to pickup more likes and still meet your conversion goals.

Facebook ads are a valuable tool especially when the user makes the most of them!

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Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

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New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/how-to-expand-your-audience-with-facebook-ads/

How to Expand Your Audience With Facebook Ads

Facebook Ads are a great tool for your online business or your traditional business. It provides a very detailed way for you to target your audience and expand that audience. You can target people based on what they do, what they like, who they are, where they live, and almost any other way you can think of. It provides you with astounding market control.

Facebook ads are extremely targeted. Those people who have ‘likes’ that are closely related to what it is you see can easily be found and targeted with the Facebook ad system. Setting up a Facebook ad campaign is easy using their simple yet very powerful tool.

There are many ways to use Facebook ads to your benefit, including offers, promotions, events, app installs, app usage, website conversion, website clicks, sponsored story and increase likes. Expanding your audience to your website can easily be achieved.

Website Clicks is likely the main type of Facebook ad you will use. You want to get people to click your ad, which in turn will either land them on your website page or your Facebook page. Create a strong landing page for your traffic to land on is a great place to start. You’ll also want to make sure your ad is very attractive and creates a strong desire to click on it.

You ad convinces your targeted audience to click it and find out what it is you have to offer. Your landing page convinces your targeted traffic to give you their email address in return for something, such as a newsletter, access to a special deal, etc. Facebook ads let you speed up this process significantly.

You can ad tracking code to both your Facebook ad and your landing page to see how your ad campaign is doing. You can also do this if your goal is to bring your targeted audience to your Facebook page and increase your likes.

The cost of your Facebook ads is in your control, which is one of the reasons for its popularity. You can set a CPC (Cost Per Click) in combination with a daily limit for your ad campaign so you are never spending more than you can afford to spend. For example, you might set your CPC at 50 cents and your daily budget at $10.

Be careful at your CPC maximum, it can go very high for some keywords. If you bid the necessary high you can spend a lot of money, if you bid too low your ads will never show, so it may be better to try another keyword.

It’s time to get busy and put Facebook ads to work to help to grow your audience and ultimately your sales.

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Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

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#Facebook ad campaign #Facebook ad system #landing page #Facebook Marketing

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/how-to-choose-an-effective-image-for-your-facebook-ad/

How to Choose an Effective Image for Your Facebook Ad

One of the most important areas of creating your Facebook ad is the choosing the image. Your images can actually make or break your ad. When you are choosing your Facebook ad images you should keep the following in mind.

1 People like to click on an image of a person.

A friendly face seems inviting and is known to work very well on Facebook. This is even more true when the image is of a person that people are familiar with. For example, a picture of the spokesperson for your company.

2 People like to click on video play buttons.

Whenever a person sees an image with a video play button it, they tend to click it. For ads that are going to redirect to YouTube or another video host, this is pure gold!

3 You never want to ask a lot of questions.

Most times it is better to be direct. If you are running an ad that uses images don’t also ask a question in the ad copy. If you ask too many questions viewers are going to pass by your ad.

4 Don’t over think your ads and try to be too clever.

Be funny, be witty, but never make a joke unless you are positive that everyone is going to understand it.

5 Always keep your ads simple.

Remember that your ad is exactly 100 x 72 pixels (WxT). When you have small images or graphics, try to minimize the color. If you select the wrong image it will often look messy and that will stop viewers from clicking on it.

6 Ads that use all caps do not appeal to viewers.

What is appealing is when your product/service handles a problem/need that the viewer has. When you are advertising items from your store having a discount, such as 25% off, don’t use an image. Use a discount ad to motivate your viewers. This also works when you are giving away something for free.

7 You need to always be on top of your Facebook ads.

Take note of the look of your ad. Look at ads done by professional social media experts like Melanie Duncan or Amy Porterfield. Does your ad measure up? Make your own ad resemble one of their professional ads.

Your Facebook ads offer an affordable way to advertise – in fact, It’s a powerful tool so make sure you take full advantage of it.

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Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

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New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/5-top-tips-for-your-facebook-ads-performance/

5 Top Tips For Your Facebook Ads Performance

Facebook ads can be a powerful tool to increase your targeted traffic. Let’s look at 5 ways you can get more from your Facebook Ads and really up the rewards.

1 Sponsored Stories

If you have an app and you are going to be advertising using Facebook ads, make sure you take advantage of Sponsored Stories on mobile. Getting these mobile clicks is important if you want them to download your app. E-commerce research shows that when a user downloads a retailers app they generally spend more with that retailer.

2 Do Your Own Bidding

Make sure you do not let Facebook bid for you. It can look like that’s your only option when you are creating your ads, but that’s not so. In the small print you can select the ‘advance pricing model,’ which puts the control back in your hands letting you set your own CPM or CPC. Your credit card is on file with permission to placed charges on it. If you let Facebook do your bidding you could be in for a big shock!

3 Engage in Thorough Testing

Test and then test some more. Test different ideas, different ways of targeting your market – test two different versions of an ad – test – test – test. When you are happy with the results you are achieving you can make that your final choice. Facebook provides you with tons of data that you can analyze to see how your ads are doing.

4 Make Use of FBX

Facebook has recently added FBX, which is a new ad exchange. This is one of the biggest improvements to advertising to be seen in years. FBX for the most part operates like a traditional exchange that marketers are familiar with, bidding in real time, but FBX is upping the ante. If you are going to take advantage of FBX you will need to have your own data and be ready to work with one of the DSP vendors. The cost is going to make your way more efficient.

5 Work Around FBX Shortcomings

The biggest complaint is that Facebook is not providing the data, but that doesn’t mean you can’t have highly targeted ads. You just need to learn the workarounds of FBX and you’ll be getting more out of your Facebook ads than ever before.

There you have it – 5 ways to get more from your Facebook ads.

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Our free social media training courses are now available on your smartphone.

Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

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#sponsored stories #targeted traffic #targeting your market #Facebook Marketing

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/facebook-marketing/4-top-tips-for-successful-facebook-advertising/

4 Top Tips for Successful Facebook Advertising

There are all kinds of Facebook ads running. Some of these ads are excellent and some are simply draining the bank account of the person running them. It’s important to understand Facebook ad campaigns completely before you venture into them. They make it relatively easy to just click and load, but the reality is you could waste a lot of money if you don’t know what you are doing. Here are 4 tips to help you be successful with your Facebook advertising. Of course, there are plenty of others!

1 You Need to define the Main Purpose of Your Facebook Ad Campaign

What are you trying to do, have users become familiar with a brand, generate likes, create sales? What you are doing defines how you run your ads. For example, if you want to generate sales the cost per click advertising is probably your best option, but if you want to create brand recognition then cost per impression advertising is likely your best option.

2 Use the Ad Space Well

You are allowed 25 characters for your title, 135 characters for your body and an image. This means you are going to need to write tight ad copy. Take your time – edit, edit, and edit more!

3 Monitor the Performance of Your Ads

Too many people put their ads up and then never look at them again, simply paying their bill and moving on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools can tell you how many individuals have looked at your ads, how many have clicked on your ads, your click through rate, and more. This information is very valuable in helping you make decisions about which ads to run, when to run them and a host of other marketing direction, so make use of it.

4 Facebook Advertising Blog

I’m guessing you’ve never heard of the Facebook advertising blog (http://facebookadtactics.com/)- you certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get the most out of your Facebook ads. There is even a video that walks you through the setup process step by step.

These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why not ad them to the things you are already utilizing and increase your ad power two fold.

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Do You Like Free Stuff?

Then join us in our Facebook Group for free social media news & tips, videos, reports, resource ideas etc.

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Free Social Media Training Mobile Apps

Our free social media training courses are now available on your smartphone.

Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

Click Here To Download The FREE App

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#facebook ad campaigns #facebook ads #facebook ads manager #Facebook Marketing

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/pinterest/frequently-updating-pinterest/

Frequently Updating Pinterest

When it comes to updating your Pinterest account, frequency is probably what you are worried most about. While it’s true that frequency is a critical success factor for your marketing plan, it’s not the only factor that you have to worry about.

Frequency

Let’s start by getting this out of the way since some of you may already have too much on your plate – marketing-wise. In Pinterest, the most active users get the most followers. At the very least, you need to come up with several new pins and repins every week.

Just one or two pins and repins for the week can be sufficient, but people will be expecting a lot of quality and value from those photos! Conversely, never sacrifice quality for quantity. If you are truly unable to come up with at least one original pin or photo for the week, you can always make do with two wonderful repins. Don’t force yourself to come up with info graphics just for the sake of doing so. That’s more likely to backfire than help you gain followers!

Consistency

Pinterest marketing is a lot like blogging. You need to come up with a schedule for your followers to depend on. Be sure to stick to that schedule because people will feel disappointed if they come visiting your page expecting new photos – and they find none. In the worst case scenario, you don’t just lose a follower – you lose a loyal customer, too!

Timing

It’s all about having the right photos showing up at the right time and place. Boards will take care of the latter, but you’ll need to know more about your followers’ online habits for perfect timing. What time in the day do they spend browsing pins? What time are they most likely to be free from distraction and able to fully focus on your pins?

Necessity

If you are just starting out, a weekly upload or pin will not be enough at all. You need to work overtime during the first few days and get your Pinterest page bursting in the seams and appear jam packed with relevant and interesting information and stories to share through your pins and repins.

Ultimately, it’s about necessity. Be extra aware of what’s going around you and pin or repin more photos if the situation calls for it.

Take the holidays for example. Christmas typically demands a higher output because this is the time where people are in the mood to buy. You need to take advantage of that and increased activity in Pinterest will surely increase your chances of capturing your market’s attention.

JUST PIN IT!

To paraphrase the famous slogan of a sport company, that’s all you really have to do in the end. If you came up with a photo worth pinning or you found a photo worth sharing – just pin it! Forget all about the timing or the schedules. It’s just as important to be the first to pin a photo in Pinterest so if you have the chance to enjoy that – just pin it!

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Do You Like Free Stuff?

Then join us in our Facebook Group for free social media news & tips, videos, reports, resource ideas etc.

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Free Social Media Training Mobile Apps

Our free social media training courses are now available on your smartphone.

Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

Click Here To Download The FREE App

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#Pinterest account #pinterest marketing #pinterest repins #Pinterest

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/pinterest/frequently-updating-pinterest/

Frequently Updating Pinterest

When it comes to updating your Pinterest account, frequency is probably what you are worried most about. While it’s true that frequency is a critical success factor for your marketing plan, it’s not the only factor that you have to worry about.

Frequency

Let’s start by getting this out of the way since some of you may already have too much on your plate – marketing-wise. In Pinterest, the most active users get the most followers. At the very least, you need to come up with several new pins and repins every week.

Just one or two pins and repins for the week can be sufficient, but people will be expecting a lot of quality and value from those photos! Conversely, never sacrifice quality for quantity. If you are truly unable to come up with at least one original pin or photo for the week, you can always make do with two wonderful repins. Don’t force yourself to come up with info graphics just for the sake of doing so. That’s more likely to backfire than help you gain followers!

Consistency

Pinterest marketing is a lot like blogging. You need to come up with a schedule for your followers to depend on. Be sure to stick to that schedule because people will feel disappointed if they come visiting your page expecting new photos – and they find none. In the worst case scenario, you don’t just lose a follower – you lose a loyal customer, too!

Timing

It’s all about having the right photos showing up at the right time and place. Boards will take care of the latter, but you’ll need to know more about your followers’ online habits for perfect timing. What time in the day do they spend browsing pins? What time are they most likely to be free from distraction and able to fully focus on your pins?

Necessity

If you are just starting out, a weekly upload or pin will not be enough at all. You need to work overtime during the first few days and get your Pinterest page bursting in the seams and appear jam packed with relevant and interesting information and stories to share through your pins and repins.

Ultimately, it’s about necessity. Be extra aware of what’s going around you and pin or repin more photos if the situation calls for it.

Take the holidays for example. Christmas typically demands a higher output because this is the time where people are in the mood to buy. You need to take advantage of that and increased activity in Pinterest will surely increase your chances of capturing your market’s attention.

JUST PIN IT!

To paraphrase the famous slogan of a sport company, that’s all you really have to do in the end. If you came up with a photo worth pinning or you found a photo worth sharing – just pin it! Forget all about the timing or the schedules. It’s just as important to be the first to pin a photo in Pinterest so if you have the chance to enjoy that – just pin it!

Free Training Video Samples – Try Before You Buy

Would you like to see our social media training products before you invest in your course?

Do You Like Free Stuff?

Then join us in our Facebook Group for free social media news & tips, videos, reports, resource ideas etc.

CLICK HERE TO JOIN

Free Social Media Training Mobile Apps

Our free social media training courses are now available on your smartphone.

Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

Click Here To Download The FREE App

Our Social Networking Sites

Home Webpage: View Here Facebook Page: Connect Here YouTube Channel: Connect Here Twitter Page: Connect Here Google Plus Page: Connect Here

#davesemporium

#Pinterest account #pinterest marketing #pinterest repins #Pinterest

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/pinterest/choosing-the-right-pictures-for-pinterest/

Choosing The Right Pictures For Pinterest

A pretty photo does not always make a pretty pin. Consider that as a little bit of Yoda’s wisdom for Internet marketers and bloggers wanting to make better use of Pinterest.

And as with all of Yoda’s words, that one is true, too. What looks good right now on your laptop or mobile phone will not automatically look good as a pin. You need to consider numerous factors in order to truly determine which of the photos you want to use for marketing your business are truly “pin-worthy”.

Pinterest Image Size

Size definitely matters in this case – especially where profile pictures are concerned. Here are a few guidelines you are better off adhering to when uploading a profile picture.

Keep it square. Personally crop or resize your photos if you have to because you do not want Pinterest doing it for you – and they will.

Keep dimensions at 160 x 160 pixels. Again, it’s better to do this on your own than let Pinterest do it for you. They won’t care if they accidentally crop off your head in what’s supposed to be a headshot.

The subject should make up a large part of the photo. It must be visible and identifiable even when your profile photo shows up the size of a thumbnail.

Emotion And Information

It’s not enough for your photos to be pretty. A picture that makes you ‘ooh’ and ‘aah’ will not necessarily motivate you enough to share it with other users or – in this case – repin it to your boards. In Pinterest, there are only two kinds of photos that matter.

Emotionally driven photos – These are the photos that make you laugh or teary-eyed. Sometimes, they may even be terrifying. Ultimately, these photos make people care about the message they’re trying to promote, enough to ‘like’ or ‘repin’ it – or maybe even visit the link accompanying the photo.

Information-driven photos – Info graphics make up some of the hottest photos in Pinterest. These photos are something that you’re better off creating on your own, though. Just remember NOT to bore your readers with too many details!

Overbranding On Pinterest

Branding is still an essential and powerful marketing tool even in Pinterest, but you need to be careful about not overdoing it. Don’t flood your photos with your company’s name or logo to the point that your target market will be sick of seeing it. Worse, they might think you are being overly aggressive and that all you care about is making money instead of caring about their needs as prospective customers.

Rather than taking all sorts of creative snapshots of your brand logo, focus instead on pictures that show how your products or services are actually and presently being used in real life. Share and pin photos of customers with big smiles on their faces upon getting one of your products! Show it being featured in a trade fair.

Pictures will always speak louder than words so trust your photos to do their jobs instead of screaming ‘buy me’ at your customers with excessive use of logos.

Free Training Video Samples – Try Before You Buy

Would you like to see our social media training products before you invest in your course?

Do You Like Free Stuff?

Then join us in our Facebook Group for free social media news & tips, videos, reports, resource ideas etc.

CLICK HERE TO JOIN

Free Social Media Training Mobile Apps

Our free social media training courses are now available on your smartphone.

Our social network training courses comprise of both training videos and e-Book training guides. And we have separate mobile apps for Facebook, Twitter, Instagram, Google Plus, Social Bookmarking and LinkedIn.

Click Here To Download The FREE App

Our Social Networking Sites

Home Webpage: View Here Facebook Page: Connect Here YouTube Channel: Connect Here Twitter Page: Connect Here Google Plus Page: Connect Here

#davesemporium

#emotionally driven photos #pinterest profile pictures #powerful marketing tool #Pinterest

New Post has been published on Social Media Marketing

New Post has been published on http://www.learnsocialmediamarketing.org/pinterest/make-your-pinterest-product-users-the-star/

Make Your Pinterest Product Users The Star

As with any kind of business, it is important that you make your clients feel that they are your priority. This is applicable not only in providing excellent customer service but also when you are marketing your products and services. When it comes to internet business marketing, you also have to make your product users the star of your promotional campaigns.

With the advertising strategies that you have in mind, it can be quite overwhelming as you try to promote one product after another. But this shouldn’t be the case. Especially when it comes to using social media marketing where you have the opportunity to interact with your clients and potential customers, it can be quite beneficial for your business if your customers feel that you have their interests as your top priority. So how can you integrate this aspect with social media sites such as Pinterest?

Know What Captivates Your Pinterest Visitors The Most

People are visual creatures and thus, it is actually easy for you to determine the kind of things that your target market is mostly interested in. This is highly relevant when it comes to creating pin boards on Pinterest. Prior to posting images that you think will say a lot about your company, make sure that you are also aware of what they are actually interested in.

For example, the company Sony studied what their customers would most likely pin in relation to the company. They found out diverse interests ranging from Sony advertisements, logos, videos, and images of their products which were not exactly from Sony but are heavily related to the company.

This research led to months of creating pin boards which the company feels are visually appealing to their clientele. Most of their content at this time were repins of what other pinners had already shared on their boards.

Diversify Your Pinterest Content

Although images can be visually appealing, they can also lead to loss of interest, especially if you see the same things over and over again. In addition, you wouldn’t want your clientele to feel that they are constantly bombarded with marketing images, making them think that you’ve created your Pinterest solely because you want to sell products.

Make your pin boards interesting by mixing promotional images with fun multimedia. You can even create boards which encourage interaction among your clientele. For example, Sony developed a board known as “Rooms We’d Love to Live In,” which features Sony products as well as interesting mixes of interior designs. This appealed to those who are into visually-appealing rooms but feel that they are not techie enough to be involved in Sony-related conversations. Another interesting thing that you can do is to develop original images with concepts that are related to your brand. Have a shoot with artists who can make use of your products, company logo or other things that can be related to your business and offer pinners images that they won’t be able to find anywhere else.

Make Things Easier And Accessible For Your Clients

Integrate your Pinterest profile with your other social media accounts. Make your website Pinterest-friendly so that visitors can easily pin content from your website directly to their pin boards by using a Pin-It plugin. See to it that your pin boards are also linked back to your business website. Promote your website as well with your Pinterest profile in other channels.

At the end of the day, you will realize that the way to make your product users the star would be to consider their interests and make it apparent to them. However, you will also find that they will continue to patronize your company because they actually want your products and services. But the best way for them to get at that point would be to entice them first.

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Get Creative With Pinterest

There is no denying that Pinterest is becoming one of the hottest social networking sites today. Aside from pinners that use the site to merely look for inspirations, more and more entrepreneurs are seeing the advantages of creating an account on Pinterest as well.

Another interesting fact is that 80% of Pinterest users are women and they have attracted women clientele through the help of the website’s premise on creating and sharing visual pin boards. With the majority of women engaging in online shopping, it becomes a well-known fact that Pinterest is a relevant tool in drawing in more business clients. And this truth is what makes women entrepreneurs maximize what the site has to offer.

Women entrepreneurs have found out that the biggest draw on what makes Pinterest attractive is its capacity to let pinners get creative in developing their pin boards, whether it is about products that are sold online or services that they offer in the real world. If you want to monetize your images and gain potential clients to your business, read on and see how the power of creativity can help you achieve these goals.

Pinterest Provides Inspiration

There is something inspiring in seeing images and videos, knowing that they can work for you, too. This is exactly how event management companies make use of Pinterest. They organize boards which will help them translate their ideas into images.

Brides and other clients can take a look at their sample color schemes, wedding gowns, or events set-up. Some event management entrepreneurs even encourage their clients to create their own Pinterest accounts so they can pin images on their boards.

Aside from getting inspired, it is also a fun and easy way to collate images that the clients want without having to bring a bulky binder during their meetings. In addition, it makes it more convenient for both sides to share pin boards, especially if the client is from another location and cant meet-up physically. Aside from posting content directly from the business site, women entrepreneurs found out that they can actually post images which are indirectly related to their products and still get repins and recognition for it.

Run A Contest Through Pinterest

Nothing gets the interest of Internet users than a dose of healthy competition. You can run a contest which may be related to the product or service that you are offering in your company. Running a contest, in general, is a good marketing strategy and you can definitely incorporate this in your Pinterest.

You can ask pinners to create pin boards which they think are relevant to the theme that you have. You can then hold a contest where the pin board with the most number of pins and repins wins prizes. You can also use Pinterest as a way to advertise any upcoming onsite event that you are currently organizing. Whatever your strategy is, the visual imagery can draw in people to participate in your event. In addition, you can acquire more followers after holding such contests.

Use Pinterest To Introduce Your New Products Or Events

Since Pinterest relies heavily on images and videos, why not use it as a way to provide teasers for other pinners to see? Some television networks have already used this strategy where they pin photos of their news anchors doing funny acts backstage.

For your business, you can pin images of small details of what your new product will be without exactly giving it away. You can also give a sneak peak of an event that you are working on. The images that you will show can rouse the interest of pinners enough for them to excitedly wait for what you have in store for them.

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Pinterest - Providing Useful Information

Pinterest – Providing Useful Information

Pinterest is not just letting your photos speak a thousand words. If you want to achieve your marketing goals with Pinterest, then you need to make sure that everything on your page – and not just your pins and boards – are speaking the right words in the language that your target market speaks.

Getting It Together

This part is where you upload a photo for your account and provide a short description about yourself or your company. Professional headshots are a must if you are marketing your authority in your niche. However, logos may be better to use if you want people to remember and focus on the products or services you’re offering. Either way, it’s important to make very good use of the limited amount of description space you get for your Pinterest profile.

Be concise as you explain who you are or what your company is about and what makes your products or services unique and better than the rest. Lastly, remember to write about your achievements.

The Boards

People are more likely to follow you on Pinterest if they can see that you have a very active page. This is where a little bit of visual strategizing will come in handy. To start with, you need to come up with 20 to 25 boards to make your Pinterest page appear bursting with information. Each board should have a minimum of eight to ten pins but we will go over that more later.

For now, focus on building your board list. All of your boards must of course be relevant to what you are offering but other than that they must be completely distinct from each other. They must represent different themes and all those themes must consequently be relevant and interesting to your target market.

Lastly, a Mashable study shows that Pinterest users pay most attention to the top two rows on a profile page. If you have a board that currently has the most vital information to share, that’s where it should be placed in your page!

Pinning Outside The Box

Food should have nothing at all to do with your Pinterest account if you are an online accounting business…or should it? If you want to maximize the marketing potential of Pinterest, your answer should be yes.

Including pins and boards that focus on niche topics that have nothing at all to do with your business is important. There’s a chance that you don’t get to reach your customers through your usual boards and pins simply because they’re unaware that your company exists or they’re not even aware that they have a need for your products or services.

By targeting popular Pinterest niches like travel, beauty, food, or lifestyle, you get to enjoy a wider market reach. Your pins alone can convert Pinterest users into actual customers but you need to grab their attention first!

Obviously, uploading high-quality pins is the first way to do it. Secondly, you need to provide helpful information about your pin that is relevant to your business at the same time. Take as much time as you need coming up with pins and descriptions. Your efforts will be rewarded!

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How To Use Title Keywords For Better SEO

It is recommended to use keywords in page titles itself. This title tag is different from a Meta description or keyword tag, but it’s and important consideration for your overall web-page optimization.

Whatever text one places in the title tag (think keywords and theme here) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. This, much like a headline in a newspaper, invites the reader along with setting the topic and theme.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

However, make sure you do not over do it by keyword stacking, or keyword spamming. Keyword spamming is using keywords you want to rank for in search engines, but these keywords do not appear in your page or article etc.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

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Pinterest: Be Unique

As an entrepreneur, you might have heard how Pinterest can help you attract potential customers by creatively developing boards that reflect your business and your brand. Indeed, Pinterest is becoming a venue for entrepreneurs to introduce their products and services through visual images instead of marketing through words alone.

Research Your Market

In fact, you can find numerous sources on the Internet which detail how you can get the most number of “repins” by pinning it during the hours where your clientele are most likely on their Pinterest accounts, too. Although all of these tips are undeniably relevant in your goals of driving more visitors to your site, it might also be helpful if you actually take one step back and understand what Pinterest is actually about.

If you want to attract people without them thinking that you’re a hard sell, stop being pushy with your business. Marketing your business is actually the same as marketing yourself as a person. You don’t want to seem like you’re trying too hard as you’d want people to be interested in you as you are. Be creatively unique and see which of your posts can actually capture their interest and be worthy enough to get a “pin.”

Integrate not Separate

Don’t obsess over your Pinterest as the be-all and end-all of your internet marketing efforts. Pinterest should serve as one of the venues where you can develop your brand creatively. Make your brand more recognizable by collecting images that are interesting and relevant to your consumers and to your business. You would want to curate the kind of content that will attract your followers mainly because they feel that your images speaks to them.

Diversify your content, make it exciting and be consistent with your updates. In addition, integrate your Pinterest account with your business profile on Facebook, Twitter and your business website to ensure maximum social media visibility.

Pin Content That Is Reflective Of Your Business

The rules of quality blogging also apply in Pinterest- don’t post content just for the sake of having it. Your pin boards should be reflective of your company. You can capture the attention of pinners while trying not to oversell your products.

For example, the Humane Society of New York understands that the Internet loves anything adorable and cute. So they created a pin board full of adorable animals which are up for adoption. The company Benjamin Moore, on the other hand, makes use of small details in showing how their paints can make otherwise mundane things become more interesting. Thus, they posted quirky and colorful doors which they know Pinners will love to check-out.

You can even go slightly off topic with your posts. When you create your brand, you don’t necessarily have to be too obvious. Sometimes, your clients will be reminded of your business through other images that are closely related to yours.

Adding a human touch to your Pinterest board will make you seem more interesting to other pinners. It will make them see that you are actually interested in providing entertaining and endearing content to them rather than just being bent on making a sale.

Of course, once you attract their interests, this is where you can start ushering them to find out more about you. Nobody ever likes to be with someone pushy, be it in a physical or an online setting. Be that person in a crowd who everybody wants to know more about.

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Pinterest: Link Up With Trusted Bloggers

Pinterest has the power to open doors to numerous linking opportunities with the most popular bloggers in your niche. However, those doors can only be opened with the right keys and that’s where your pins and boards come in.

Linking to just any blogger work well at all because that can actually drag down your online “credibility”. Linking is about being seen with the right people – bloggers whom your market already trust or won’t hesitate to trust. Basically, the best bloggers that you should aim to link up with are characterized by the following:

Has an active blog with a trusted domain, consistent high-quality traffic, and content that is relevant to your own business or blog

Has a strong social networking presence, preferably in Pinterest as well

Has a reputation for promoting only products or services that are truly of value to its target market

Building A Relationship With Bloggers Through Pinterest

Pinterest – just like blogging – can pave the way to building a relationship between you and the bloggers you like, respect, and would love to exchange links with. Most of the things that you do in blog marketing will also apply in Pinterest.

Post comments only when you have something unique, relevant, and of value to say.

Share resources that may be helpful to the other blogger – even if they are not actually your own. A helping hand will always be appreciated!

Only link to the blogger’s post if it is truly relevant to your content and can serve as an additional value-rich resource for your own readers and followers.

The tips above will get you noticed, but it’s unlikely that they will be enough to provide you with high-quality links in Pinterest. For a trusted blogger to actually link up with you, the next thing to do is to come up with a photo that he or she will be interested in enough to repin.

Now, remember that the most popular bloggers are in the position to turn you down. After all, there are dozens or even hundreds of other marketers who want the same as you do: a chance to link up to them. Your photos will only stand out among the rest if they can offer any – or even all – of the following.

Creative images that ooze with personality

Complex figures made easy to understand with infographics

Illustrations containing numbered lists or bulleted points

Original photos of your own and which you would want them to be one of the “first” people to repin

Pins are only one half of the equation, though. For the most popular and trusted bloggers to consider you a worthwhile partner for link exchange, they’ll want to make sure that you are not simply a one-pin wonder. As such, it’s also important to establish your own credentials before approaching them.

Do you use your own domain for your website and/or blog?

Are you active in social media?

Do you update your Pinterest account frequently?

If you answer ‘yes’ to all of the above then you are well on your way to linking up with the most successful bloggers in your niche!

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4 Top Pinterest Tips

Pinterest is a new interesting social site where you can share your interests in the most creative way. It is true that pictures can really say it all as you express thoughts with images. That is why more people are signing up in this unique website because of its features. If you are one of the people who are thinking to join, here are the basic facts about Pinterest.

1. All About Pinterest

Pinterest can be defined as it is – ‘pin your interest.’ It is a site where you can pin the images or even videos that interest you and share it to your online friends. You will also get to have your own profile page with all the pinned images or videos in it. You can even categorize them into albums to better organize your thoughts. To begin, just visit Pinterest.com and request fo invitation or ask one of your online friends to invite you.

2. Searchable Pins

Now, as you start making pins, you will definitely want it to be viewed by your online friends. The descriptions of your pictures may be as simple as ‘funny!’ or ‘beautiful’ but that does not really appear at the top when people use the search engine. Instead, you can use keyword descriptions to make it more searchable. With that, there is a higher chance that your pins will get repined. Pins can also be a way for you to grow your business. Make it one of your marketing strategies and see your sales go up!

3. Editing Pins

There are times when we mistakenly put a specific image or video to wrong albums. This is one of the common errors by users but it is easy to edit them. What you can do is hover your pointer to a specific image and choose the “Edit” option. You can then transfer your image or video to wherever album it should be in.

If you need to search for that particular image, just go back to you profile by clicking your name at the upper right part of the screen. Now, click the ‘Pins’ options where it leads you to all your pinned images from recent to older ones. If you already organized your images, then your ‘Boards’ will appear. With that, you can search your pins and organize them further.

4. Tagging By The Rules

If you want a specific person to view your image, tag their name into it. To do this, just add the ‘@’ sign upon writing the description of your pin. It is also good to understand the rules of pinning and repining. This unique social media site is free of charge, so it is ideal not to abuse it by following the rules.

These are the basic things that you may want to know about Pinterest. The popularity of this social media site is growing as the days progress and you may find it interesting and unique especially when you love checking out pictures and videos. It can also be a good way to grow your business too!

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Introduction To Pinterest

Pinterest is a social networking site that allows users to create virtual multimedia pin boards that they can share with other users. If you find a video that is appealing or an image that has captured your interest and you think that it is also relevant to your contacts’ interests, then posting it on Pinterest is a great way for you to instantly share these images and videos with them.

Using Pinterest For Your Business

The great thing about Pinterest is that you can categorize the kinds of pin boards that you create based on your interests. You can also make use of its “Bookmarklet” application which allows you to directly pin an image or video that you find on the internet and it will be exported to your Pinterest pin board.

Although Pinterest was initially used for personal purposes, it has been found to be an efficient way to attract potential customers and may even help increase the Google ranking of a business. Thus, if you have a home business website and you want to gain more followings, Pinterest is definitely one of the creative ways that you can drive more people and generate traffic to your business site.

Pinterest And Internet Business Marketing

There are several aspects that make Pinterest relevant to your Internet marketing endeavors. When you are marketing your business, you want to be known under a certain type of brand. With Pinterest, you can create your very own branding and secure a reputation in your social profile based on the type of content that you choose to “pin” in your board. Your business will gain faster recognition if they can associate you with images that reflect your business and your brand.

Another aspect that makes Pinterest a good business marketing tool would be its link building features. When you “pin” and “repin” an image or a video, it creates a link which will direct your visitors to the original source. You can use this feature by pinning images from your own business site. This way, every interested user will be directed to your website once they click on your pin board. At the same time, when a person “repins” your images, it can be considered as a form of social referral. In today’s society where social media dictates a person’s decision to purchase a product or avail of a service, being socially endorsed by your contacts increases your chances of gaining new potential clients. All of these actions can create a cycle which in turn can help increase your website’s traffic. This can potentially increase your Google search rankings as well. Just think of how all of these procedures can improve the visibility of your company.

Optimize Your Pinterest Profile

Pinterest can be quite addictive because it’s too convenient to “pin” and “repin” images and share them with your contacts. However, since you are maintaining your profile for your business site, make sure that whatever you post on your pin board is actually relevant and reflects your business. You can optimize the use of your Pinterest by treating it as yet another business profile in social media.

Make sure to use a professional profile image and provide a short introduction about you and your business. Provide information on your Pinterest profile by talking about your business site, what products and services you offer as well as the kind of pin boards that your contacts can expect from you. Don’t forget to include a link to your Facebook business page and business website. If you have received awards or additional credentials, mention them in your account information as well.

Invest The Time To Build Your Network

Networking in social media sites requires time. You can’t create a profile, leave it as it is and expect to drive thousands of visitors to your website the next day. You need to set-up a professional-looking Pinterest profile and be consistent in providing relevant content every day. Know which users are good influencers in Pinterest and see which of your pins might be interesting to them. This will help you capture more attention. At the same time, make sure that your “pins” have quality and value in them.

See to it that your posts are relevant to your target market and don’t pin images just because you want to sell your business. People go to social networking sites to interact virtually so they want to see something that is of great value to them.

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