The Wakeman Consulting Group

@davewakeman

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2,636 posts

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Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our world expands to include more and more professionals around the globe, it isn’t enough to be the best…

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#communication #leadership #marketing #thinking #value #value creation

For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen. Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients thought I did well and where I was maybe missing something in the way that people were…

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3 Lessons From TPC Australia...

3 Lessons From TPC Australia…

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3 Ways To Improve Arts Marketing...

3 Ways To Improve Arts Marketing…

The most popular post for years has been a post about the major challenges facing the performing arts. Since I wrote this piece, I’ve had some new ideas, started a podcast about marketing and selling the live experience, and grown my understanding of marketing and strategy. Today I want to revisit one of the cores of successfully growing the arts sector, marketing. I’m of the opinion that a…

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3 Reasons Your B2B Sales Efforts Are Failing

I’ve been doing a lot of studying on B2B sales and marketing efforts lately, especially in the context of sports selling. What I often see is a bit of a disconnect between what works and what is being sold to the market. In general, I think that

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Rethinking the 4 Ps of Marketing For Selling Sports Tickets

If you don’t know the 4 Ps of marketing, they are: Product Price Promotion Place This morning, I was reading a post that contained a conversation with Australian marketer, Mark Ritson, and a few other marketers chatting about some of the challenges facing marketers in 2020. That got me to thinking about the challenges facing many of the folks I talk with regularly and then I took a look at a…

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As the Covid-19 virus continues to impose its will on the world, a lot of people are finding their businesses and lives disrupted…ok, if you haven’t been impacted, raise your hand. But I know a lot of folks are quarantined or self-quarantined or just isolated due to the nature of the economic situation and the virus. So I wanted to do a few things to keep me busy and to maybe give everyone a…

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I started off writing a much different piece on what happens next in tickets, sports, and entertainment. Then I took a walk and I got to thinking about a couple of ideas that are always under the surface of my approach to business and a few of the core principles and ideas that I like to think define my work. In my opinion, these ideas that I come back to over and over are: Marketing is the most…

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Hey There! Thanks for being here again this week. If you’ve been finding value in the newsletter and the things I’ve been sharing, could you do me a favor and share this newsletter with someone that would get value from it? I’d appreciate it! Like I mentioned last week if you have some cool thing that you are working on to boost the industry right now…let me know and I will share it. LiveNation…

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What a crazy past few weeks, right? I mean, this pandemic and the way it is impacting our lives is the craziest thing I’ve ever lived through…and I’ve been alive and remember the fall of the Berlin Wall, the dissolution of the Soviet Union, September 11th, and the 2008 financial crisis. This tops all of them. As I took one of my mental health walks yesterday, I got to thinking about all of these…

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3 Ways Sports Organizations Can Rethink Their Value Proposition If Fans Can't Attend

3 Ways Sports Organizations Can Rethink Their Value Proposition If Fans Can’t Attend

Professor Bill Sutton tweeted out an idea about virtual season tickets that is very similar to the way I’ve been pushing folks to think about looking at the membership models at other clubs around the world over the last few years. As, I think, Rahm Emmanuel said, “don’t let a good crisis go to waste.” Right now is a great time to rethink the value proposition between sports teams and their fan…

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Everything Will Be Different In Tickets, Sports, and Entertainment...Won't It?

Everything Will Be Different In Tickets, Sports, and Entertainment…Won’t It?

A question that has been coming my way a lot the last three or so weeks is: “what comes next in tickets, sports, and entertainment?” For a lot of folks, the initial thinking goes right for the combination of a pandemic and a financial crisis must mean that everything will be different. But history shows that this isn’t really the case in most instances. After initially finding myself going down…

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10 Thoughts About the Business of Sports, Entertainment, and Tickets Heading Into the Summer

Well, I don’t know exactly where we are in the pandemic, but we are somewhere…in DC, we are in Phase 1 and I couldn’t tell you what that means because a lot of businesses have had curbside pickup for the duration and there isn’t the world’s greatest shopping anyway. As the pandemic has moved along, I’ve been keeping a notebook with some thoughts and idea that I’ve mentioned in my ticket…

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There is a lot of discussion in the world of live entertainment about the need find solutions to the ongoing revenue challenges brought on by the COVID crisis and whether or not virtual events are going to detract or undermine the value of the live event experience. The framing of the discussion often seems to miss a tremendously important point about the nature of the reasons that folks buy a…

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3 Ways To Fix the CMO

Right now we are seeing a lot of folks talking about all these things labeled, “The New Normal”. As really smart folks like Mark Ritson have written, things aren’t likely to look incredibly unlike they did before the pandemic. But I don’t want to rain on anyone’s parade and shut down all of the new

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Well, I don’t know exactly where we are in the pandemic, but we are somewhere…in DC, we are in Phase 1 and I couldn’t tell you what that means because a lot of businesses have had curbside pickup for the duration and there isn’t the world’s greatest shopping anyway. As the pandemic has moved along, I’ve been keeping a notebook with some thoughts and idea that I’ve mentioned in my ticket…

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Recovery in the world of live entertainment, tickets, sports ticket sales, etc. will take courage and risk taking…and a lot more than most folks are comfortable with. I’ve been re-reading David C. Baker’s great book on expertise and entrepreneurial expertise, The Business of Expertise, the last few days to get my mind right for the rest of the year and the long slog that is likely to continue to…

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