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SCM Reflective Blog 6
The ‘closed loop’ system concept goes hand in hand with the ‘slow fashion’ movement, which connects supply chain management, corporate social responsibility and consumer behavior altogether to achieving one goal of protecting our one and only earth mother. The conclusion and recommendation is to design with the end use in mind to sourcing sustainably; the fashion brands have to take the sustainable solutions within supply chain as the DNA to promote to their target market; always looking for new technologies to manufacture sustainable product more effectively and efficiently; building infrastructure to align the entire supply chain such a distribution and after sale service to collect recyclables.
There is one point that we have no time to present is to mix fast fashion with sustainability. It is mainly associated with how to educate fast fashion shoppers to comprehend and accept the concept of ‘slow fashion’, a new way of shopping as well as the basic knowledge regarding sustainable materials and their property as the primary research indicates that more than half of the surveyees believe that the more sustainable material will compromise the quality and durability of the products. There is a long way to go more and more sustainable and the balance of the conflict between commercial benefit and environmental protection in the future.
SCM Reflective Blog 5
When the structure of the presentation has been rearranged and confirmed by each every one of the team members, the individual part needs to be perfected by ourselves. After the introduction of the development of recycled cotton and polyester, my part is to conclude the purpose and benefit of recycling fibers and its relationship with the early stage of product design and new technologies and approaches for sorting the recyclables. An example has to be demonstrated to support the conclusion and current development of new technologies in the fashion industry. However, only recycle the material is still a drop in a bucket in the sea of waste and over-consumption of the global fashion industry. Here is the time to introduce the more sustainable concept of recycling, ‘closed-loop recycling’.
‘Closed-loop recycling’ also contains biodegradable process, which provides no harm solution for the materials that cannot be recycled. And I have noticed that no matter what type of recycling the fashion industry is going to adopt to save the earth, it all relates to product design. If the designers take into consideration of the sustainable raw material in the early stage of the creation, the recycling process will be more effective and efficient to be done. Consequently, it goes back to our initial thought about sustainable and recyclable fiber and raw material, which logically validates our approach to the group project is correct.
SCM Reflective Blog 4
After the tutorial, we find there are many things to be adjusted when it comes to the logic of the slide order arrangement and offering more critical examples to support our standpoints. We decide to demonstrate the diagram of the entire process of supply chain and emphasis on design, raw material sourcing, fabric production and recycle, which we believe are the most important steps to be sustainable to the largest possibility according to the current technologies. As Daliah mentions that the fibers we have chosen such as bamboo and linen have been in the market for a while already, there is no point to repeat the development of those common natural fibers any more. We should focus on the upcoming fibers that have not been widely used, as well as the recycled fibers and how to make the most popular material cotton and polyester process more sustainably.
Following my research, I find that the new technologies of recycling fiber from used garments to reuse in order to create an ideal closed loop recycling system could massively save the natural energy and prevent the natural environment from being severely contaminated. It widens my horizon not only focusing on sustainable raw material and its process but also to the very end of the supply chain to minimize the waste of resource from recycling and reusing. It is probably the ultimate solution to save the world in the supply chain for all kinds of manufacturing industry. More literature review about this innovative concept of recycling applied in the fashion industry has to proceed during the next week.
SCM Reflective Blog 3
After the discussion and task division of the last week, we come up with several more new ideas about the presentation. We found that only talking about sustainable fibers and fabric finishing is not comprehensive enough to cover the entire supply chain. It is definitely better to mention the process from design, raw material sourcing, and production to logistics, even sales and use after sales, and the most important part of the topic, which is recycling. I was allocated to study corporate social responsibility besides my part of sustainable fibers. The problem emerges after I realize that the whole CSR involves a whole lot of aspects from sustainable development to human rights, corporate governance, health and safety, environmental effects to working conditions and contribution to economic development. For me, it is turning to another sphere and perspective of the way to talk about sustainability, which is much wider than just supply chain management. I found out that it is impossible to cover CSR without talking about all those aspects. But the research of this group presentation is within supply chain process; we have to change our approaches once again to meet the requirements and the purpose of the group project, which involves numerous arguments and debates.
Meanwhile, I find the teamwork involves everybody’s attention and ideas into every stage and detail to developing a better understanding and result. Because when we only focus on the tasks distributed to ourselves, there is a tendency to overlook the coherence of the logic where the project is supposed to serve. It is necessary to take a look back and forth from time to time with team members to calibrate the direction and sharing the individual findings to ensure everyone is on the same page.
SCM Reflective Blog 2
When we are setting the fixed questionnaire for our primary research, we have an argument about if the survey is only for the luxury consumer or the whole fashion market. There is a myth that the luxury consumer tends to be more willing to pay more for the sustainable product simply because they can afford it. Personally, I think it is completely a biased assumption. According to Nielsen N.V. (2015), ‘those earning $20,000 or less are actually 5% more willing than those with incomes greater than $50,000 to pay more for the products and services that come from companies who are committed to positive social and environmental impact (68% VS. 63%). However, the percentage of how much the consumer is willing to pay could vary from the different market segmentation since the retail price range could be vastly different from high street brands to luxury brands. But the fast fashion is the most unsustainable segment within the fashion industry, which contains bigger market share. To make the high street fashion brands more sustainable in the supply chain is to benefit the environment to the largest scale, so we should not ignore this point.
We come to agree to set the questions as following, ‘how much more would you pay for the eco-friendly/sustainable products?’ from 5% to over 20% and would not be willing to pay extra. And also we would like to find out the mass assumption about the quality of the sustainable items, ‘do you think eco-friendly/sustainable material would be a compromise on quality and durability?’ At last, we offer six sustainable substitutes to test the extent of acceptability of the unconventional material. More secondary research is to be done individually for our own parts.
SCM Reflective Blog 1
The initial idea about the group project is to focus on introducing the development of sustainable fibers since we had done the similar research for the brand innovation project of Adidas for the unit of fashion marketing last term, which the direction of the research was more towards functional fiber rather than sustainability. We decide to also mention the solutions to make the fabric or garment dye process to be more eco-friendly in terms of new technologies as the finishing usually incorporates massive chemical process, which damages the natural environment enormously. We also come to agree that instead of choosing a particular brand, retailer or market segmentation to do the research, we would rather offer general solutions and speculations for the entire fashion industry.
However, when it comes to the sustainable fibers, they all have their pros and cons. For instance, I am in charge of bamboo and linen fiber that have already been adopted to blend with other fibers such as most used cotton for a long time, and the tendency has fallen. Furthermore, the process of bamboo fiber requires multiple solvents, which could make the final touch of textile become virtually almost no difference with manmade synthetic fiber such as rayon or viscose. For other upcoming more sustainable fiber or material such as milk or fish skin, either the utility cost a fortune that strongly impact commercial benefit, or it is too advanced to be accepted by the mass consumer. So we would like to mention about the drawback of the existing sustainable fibers and materials in terms of commerciality and feasibility in the future fashion industry.
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