By: Darwin Tomlinson, Executive Creative Director, DDB Sydney
@dar1t
After several days of living in a frenzy of FOMO panic, I'm starting to gain some deep insight into my fear of failure. I appear to be taking the lean method's "Fail fast, fail often" ethos quite literally. Missed sessions, missed parties, missed taxi's... Fail. Fail. Fail.
Of course I'm not alone. It's the SXSW way to be constantly missing out on something. There's a strange liberation that comes with the notion that you are 100% guaranteed to fail at seeing everything. It seems clear that's the basis of the creative spirit that underpins all of this - the freedom to fail big is a necessary component for any monumental creative or inventive output.
Certainly that applies to the Lean methods discussed in Adobe's software prototyping session. Almost everything their product team makes fails. And I saw it in the conversation with Ralph Steadman as well. Gonzo journalism was nothing without its ability to completely screw up. In fact, screwing things up was pretty much Hunter S. Thompson's greatest creative ability. And then there's Steadman's work - a cacophony of splatters and mishaps that come together into these mad, genius drawings. Even the Pulp documentary was essentially a story about how a bunch of working class kids failed by becoming superstars (but sort of on purpose).
What I've found most interesting about it all is that the more you let go, the more you seem to find. For every session missed, I've happened upon a conversation even more interesting. The errant taxi became a brisk walk home and one last taco for the day. I can't say that these things are yet making me more creative, but surely they're adding to the arsenal.
Let's see how far astray I can go today.