#ddb sydney

[5thingswearetalkingabout]

PetRescue: PetMe

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Easy. Peasy. Cute.

Online, pets get a lot of love. Especially on Instagram - some dogs get a million likes while rescue dogs struggle to get attention and, most importantly, find a new owner.

Knowing that people who follow these dogs online are most likely to adopt if they find a pet of their favourite breed, DDB Sydney together with PetRescue have combined data and machine learning to create a solution — PetMe.

PetMe is an AI capable of identifying dog breeds, temperament, size and coat, and matching those qualities to over 9000 available rescue dogs across Australia. Individuals can post any dog image using #petme and the AI will recognize the breed and auto-comment to offer a dog of exact or similar qualities up for adoption.

(Source: http://www.campaignbrief.com/2018/08/petrescue-launches-dog-obsesse.html)

[simonry]

Skoda. Brilliant Not Famous

Škoda has today launched a new brand campaign, via DDB Sydney, that centres on the idea that you don't have to be famous to be brilliant. Featuring clever Australians doing amazing things, and doing them differently, the campaign challenges the normal car ad conventions.

[ddbxaustin-blog]

Insights from Nicole Taylor, Managing Partner at DDB Sydney

I’m loving Austin and SXSW (beyond not being able to get a cab and the necessary lining up for almost everything). It’s diverse, certainly not “just for the kids,” as even my mum who is a child psychologist, would benefit greatly from a lot of the speakers and content. I’m about to hear a session about trends this year at SXSW but two things stand out for me so far...

1) We don’t truly understand the power of the Internet yet, so you can still expect plenty of exciting times ahead.

2) Social good is increasingly at the heart of where we are going with digital/Internet. It’s our chance to make things better and big brands are key in making that happen.

Finally, Tilda Swinton is an incredibly intelligent and amazing artist. She talked openly and freely about her incredible career and perspectives including love of cinema.

[adhunt]

Radio

Signs You Love Fruit

by DDB Sydney for McDonald's

Signs you love fruit.

You speak Mandarin.

You live in the Big Apple.

You ate your Blackberry.

You eat pears in pairs.

You're bananas about bananas.

You insist on comparing apples with oranges.

Your favourite colour? Orange.

Your favourite town? Orange.

Your favourite sport? Stealing oranges from

thirsty children at half-time.

If life gives you lemons, you go bananas.

Then, you make lemonade.

But right now you're squeezing every last

delicious drop out of a McDonald's Mango

Mash 100% Juice.

Only at McDonald's

SFX: I'm loving it

I AM LOVIN' THIS! It is super cute and makes me want to grab a cup of fruity, juicy, sugar-laden juice at Maccas. Well, almost.

[adshred-blog]

Arnott's 'Truly Madly Tim Tam'

TVC here

Agency: DDB Sydney

Client: Arnott's

Everybody loves Tim Tams; the chocolate biscuits are smothered with love almost to the point of genericide. Nevertheless, re-articulating the extent goodwill toward Tim Tams into advertising is a good strategy, and one successfully undertaken in this campaign.

Starting with the headline 'Truly Madly Tim Tam' and asking facebook fans to respond, DDB took the comment 'I wish Tim Tams grew on trees' and created an experiential installation in Sydney's Martin Place. The physical manifestation of that user comment - trees covered in Tim Tams - is playful and funny, a little astonishing and appealing to a very broad audience, as the TVC makes clear.

Where the concept goes awry is the link between the overall campaign headline and the 'Tim Tams on trees' experiential. The link from 'Truly Madly Tim Tam' to a request for fan comments is clear, and the link between the user comment and the Tim Tam trees is clever. However, when shown in the TVC, the middle step is elided, and the connection from 'Truly Madly Tim Tam' to the Martin Place installation seems weak.

This connection, however, may be acceptable in the long run if the Truly Madly Tim Tam campaign continues. In the meantime, it weakens an otherwise strong campaign that effectively carries its core concept across channels.

[graceyu]

VW Tiguan 'Cross Country' (by WakelamPringle)

Hilarious ad by DDB Sydney for the VW Tiguan. 

[shnapsus]

VW Tiguan быстро приучил к хорошему

Volkswagen и агентство DDB Sydney запустили в Австралии рекламную кампанию обновленного VW Tiguan.

Ролик "Cross country"/"Гонки по пересеченной местности" рассказывает о молодой паре, которая, познав качество внедорожника от Volkswagen, уже никогда не сможет согласиться на меньший комфорт. И отдыху в палатках предпочтут удобство гостиничного номера.

Слоган: Качество, к которому привыкаешь.

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