How technology changes human consumerism? @deja-thompson - Tumblr Blog

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Netflix, the content-streaming brand that remade the DVD rental model is poised to be a major disrupter in the entertainment landscape.

Netflix is a streaming service that offers a variety of shows starting with their own original programs to buying the rights to stream other tv shows and movies. Netflix started out being the first DVD rental service that didn’t have due dates for the DVD’s and didn’t have late fees which more than you can say for Blockbuster. But as times progressed so did Netflix making deals Warner Bros. in order to have updated movies apart of their streaming service since at the time companies were still skeptical about online streaming. Netflix also had multiple payment options so you can pick the plan that best works for you.

Netflix worked with its customers to make the company the best it could be. Everything from personalizing profiles to adding rating so you can find a show that you would like. But I would say Netflix’s interactions with technology is one of the best out there. Netflix had an original series named Sense8. After season 2 Netflix decided to cancel the show but due to fan protest, Netflix made one finale episode so the show could have a series finale and not end on a cliffhanger. Netflix showed that power that the consumer has.

#comm372t #netflix

The supercar hybrid world continues to expand with the unveiling of the Lamborghini Asterion LPI 910-4 at the 2014 Paris Auto Show.

Lamborghini one of the top sports car’s unveiled their designs to make an electric sports car. As technology has been increasing Lamborghini is joining the market to create a car that relies less on fossil fuel. Competing with BMW’s i8 the Lamborghini brand is fight gain a larger market. This car is a big deal because it showing how consumer’s are changing the market. People don’t want the big gas guzzling cars anymore with more people becoming conscious about the environment.

#auto #comm372t

HoloLens is are glasses that you put on your face and give you full access to AR. With HoloLens you can create things out of thin air, you can play games or even watch TV on a screen that only you can see. HoloLens, although it doesn't have much use if you aren't apart of a design team, has the capability to become the world’s most innovative technology. It could get rid of all screens in general because everything that you would need to see would all be located in your glasses.

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Millions of jobs could be eliminated by driverless cars in the future. A newly formed organization announced Tuesday—The Partnership for Transportation Innovation and Opportunity (PTIO)—combines the forces of the major firms building and testing on self-driving cars with the intention of studying the "human impact" of driverless cars. This...

This article talks about how the technology of self-driving cars will have a negative impact on humans. The self-driving cars will take away numerous jobs. Starting with Uber drivers to deliver drivers and sooner or later any job that requires driving a vehicle. This is not good for the job market. Thousand if not millions of people will lose their jobs. Therefore increasing poverty because there won’t be enough jobs to make up for the lost right away. It will also push younger people, ages 16-18, out of work because starter jobs like working at a Starbucks or in the grocery store then be occupied by older adults.

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Recently, technology has changed the way consumers are marketed to. Plain and simple, here are the four technologies that have created a change for marketers

First, the article speaks on social media. The article lists a quote by Mark Zuckerberg which is 100 percent the truth consumers today want to relate with their products. With social media that has become possible companies can actually interact with their buyers. Which is why the favorite of Wendy’s hamburgers has become so popular because the company responds on twitter with witty, hilarious comments and even went as far to release a rap album ‘dissing’ other fast food chains.

Second is smartphones. Has given consumers the ability to let companies know what they like and when they like it. With the adaptation of smartphones, it does not take long for companies know what will work and what won't thereby giving consumers a more direct influence over commerce.

The third technology is wearable technology but that has been talked about.

Finally, is facial recognition. Facial recognition technology is putting the emotion into technology. Whether is through using the scanners to unlock your phone, or on snapchat to make funny faces and use their filters or with iPhone X’s latest feature with uses facial recognition to create personalize emoji’s that mimic your face.

#comm372t

Sam's Club, a division of Walmart, is now live at all its stores with a scan-and-go app.

Sam’s club unveiled a new app that allows customers to shop by scanning all of their goods and pay using that app. Although for consumer’s this is a great invention. No longer will you have to stand in the line to check out close to the same amount of time that you spent shopping. Quick and easy and tailored to the shopper. Although the article states that Sam’s Club has yet to reduce its amount to workers is only a matter of time. With people able to check themselves on the app or using the self-checkout cash registers there is only a matter of time that the stores until the stores reduce the amount of staff.

#sam's club #comm372t

Deanna Recktenwald saw on the watch that her resting heart rate was 190 beats per minute, prompting her to seek medical attention.

This is a video of a girl who owns an apple watch. One day she received an alert from her watch letting her know that her resting heart rate was about 190 beats per minute. That notification saved her life. After receiving that notification she when to a walk-in clinic which confirmed her heart rate. It turns out the girl had Chronic Kidney Disease and her kidney was only working at 20%.

The technology in her watch was able to register her heart rate and save from going into complete kidney failure. The health functions although made me personally think about the benefits of an Apple Watch as an owner. I, of course, I used my watch for messaging a playing but this lead to expected use. And upon further research, I discovered that due to this help benefit some health insurance companies will actually pay for an Apple Watch or similar devices due to their health benefits.

#comm372t #apple watch

The pace of change today is the slowest it’ll ever be. Business executives need to keep a pulse on emerging trends to avoid disappointing customers.

As talked about in a previous post smart devices are taking over homes. We now have things from smart fridges to voice-activated trash cans, I don’t know what you would need a voice-activated trash can for but it sounds cool. I know Samsung was one of the first companies to offer smart fridges where they placed a camera in the refrigerator and that can be accessed at any time, especially in the grocery store if you can remember if you have a particular item. These new smart devices are also found to be more energy efficient. That is a huge plus, everyone today wants to save money where they can so they can spend it where they like. If your electricity bill is cute in half then that is a huge consumer plus.

A place where they might want to spend extra money could be in wearable technology. Wearable technology has made life so much easier for day to day users. Apple’s technology with its Apple Watch offer’s many options helps increase exercise. Through Apple’s activity apple you can set a move goal which is the number of calories you use in a day and an exercise goal of at least 30 mins a day both giving daily reminders. The third goal of standing hours has also been introduced and it encourages the user to stand up for one minute once an hour for 12 hours out of the day. It even allows you to share with friends to create healthy competition. This wearable technology promotes healthy living along with other apps that come with the watch such as the meditation app and the work out app.

E-commerce and mobile shopping have revolutionized today’s world. Shopping online part of many people’s guilty pleasures. Shopping online has made everything readily available with the click of a button. And with Amazon, things have never been so easy. You can grocery shop from your phone and it will be at your doorstep within two hours. Now although is this a great revolution for shoppers who don’t like to deal with the crowds. This is also taking away jobs from the stores. With fewer people going into stores that are fewer people needed to restock the aisles or work at cash registers. And many stores closing down due to the decrease of foot traffic.

But the technology invention that may be the favorite of all time… Ad Blockers. Ad Blockers prevent unwanted and unnecessary ads from appearing online. Now while this is great for the consumer that it horrible for the companies because it reduces the number of people that see their site which be why they have resorted to social media ads.

#consumer insight #comm372t

Thunderer article on the papal encyclical

This article was an interesting one. It discusses how the Pope and a select few individuals, known as the ‘Club of Rome’ view technology in its current state. The Pope believes that technology is moving to fast and is leading a lot the strife that is occurring in our current inclement. While the ‘Club of Rome being that technology will be our downfall and that it is just a matter of time. And while their points of view are interesting. The author of the article is very quick to point out that since the increase in technology poverty levels has decreased, people are living longer, and people are statistically happier.

While I understand the point of view of the Pope and the ‘Club of Rome’ I have to side with the author. Although since the increase of technology it seems that there is more violence but you also have to look at things in perspective. Before today’s technology, we didn’t have the 24-hour news circuit that we have now. We did not have the new the moment something happened. With 24 hours that’s a lot of space that must be filled with current events. Now it may seem that there is more violence, although according to the author statistics violence has actually decreased, that is due to the fact that everything is reported now. There is not a limited space in a newspaper where the editor must choose what is more important. Technology has made it everything that someone feels is import to get out whether is it violence or corruption the public will now know.

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Five examples of technology in sustainability show innovation is not limited to supply side or resource efficiency, say Peter Lacy and Justin Keeble

This article talks about how technology has will continue to influence our lives. Starting off with the idea of smart living. Technology has made our lives easier through smart home technology. Although the article only talks about how ‘PassiveSystems’ learns how we use energy through monitoring the temperature is houses, smart living has increased to an entirely different scale. Starting from the being with clap lights, when you just clapped twice and the lights would turn off or on. To now being able to control lights, door locks, TV’s, thermostats, and even turn on your oven, all through your phone. I personally have invested in smart lights. During long nights of staying up to work on an assignment and accidentally fall asleep. It made my life much easier to be able to reach grab my phone and turn off the light allowing me to rest peacefully. Or when my sister would leave her light on, instead of having to worry about the electric bill, I can just turn off her light from where ever I am.

Apps that reward has also changed the way humans live. Where I live my city collects recycling. And I don’t know if many people know this but they also use a reward system to encourage recycling which actually lets you rewards to places from Tropical Smoothie to free trials to gyms. Much like the reward program talked about in the article is shows how technology is being used to help sustain the world.

Next, the article talks about using social media to essentially “peer pressure” people into making environmentally safe choices. This article uses Facebook’s program that encouraged people to buy recycled clothing and also encouraging them to place an unused item on the site as well. By doing this technology has reduced the amount of clothing that will end up in a land field. People usually throw away old clothing. Some people do decide to donate them to a thrift store but something that store is just out of the way so the clothing just ends up in the trash. But this program the person makes money off of their old clothing which is way better than getting nothing for the clothes you would just otherwise throw away thereby make the plant just a little more green.

#technology #guardian sustainable business #innovation #comm372t

This video shows how companies are now using social media to market to consumers. Companies will have social media users with a lot of followers post pictures of their selves with the company’s product. This is causing a lot of controversy due to people complaining about ads that are not being marketed as ads.

Personally, I don’t have a problem with this marketing style because I am not easily swayed by ads. But many users don’t agree with the concept of “hidden ads”. They would prefer that the ads noticeable labeled and easy to spot as an ad.

But as far as the companies are concerned this is a great marketing ploy for them. It allows them to reach a wider audience without the guesswork of will people see this ad. Based on the number of followers social media users have companies can get a roundabout number of people who will see their ad. For example, Selena Gomez’s Coca-Cola ad. At the time of the posting Selena Gomez was the most followed person on Instagram. That same post became the most loved picture on Instagram. According to the observer.com Selena Gomez makes about $550,000 per Instagram post so just imagine how much money Coca-Cola made just from traffic that that post received.

#comm372t #cocacola #social media #social media marketing

In the next decade, we are likely to see the education industry completely transform. Here are some of the most important and promising trends to watch.

Augmented Reality (AR) and Virtual Reality (VR) are very big in the gaming world. VR allows you to immerse yourself in the gaming world and AR allow you to bring the game into your own world. This is a great revolution for gamers. It makes things more interactive and more engaging. But it has also done great things for education. Online classrooms can now seem just as real as normal settings but more comfortable but the VR allows for an engaging environment.

Technology also allows for the teachers to have a more personal touch with their students more variation with this style of teaching. It makes it possible for all students to do well in school by allowing them to completes that work best with the student's style of learning.

Gaming has now also become a resourceful way to learn. Different games help proved different ways to influence learning. Websites such as Coolmath.com had a strong pushing in helping learn using repetition and different games to make learning more fun.

Artificial Intelligence (AI) and Chat boxes have also done wonders for learning. These provide 24 hours access to someone that expert on subjects that can provide help when needed. Before the internet, if you did not understand something and you couldn’t find the answer in the book or your parents couldn’t help with the subject then there was no way to accomplish your homework or to understand the subject until you were able to get in contact with your teacher. With chatboxes or AI, help is nothing more than a login away.

These things all help to provide easier access to learning. It helps put everyone on a level playing field when it comes to education. It changes commerce because these things are brought more often to help with education. It just like many college student purchase subscriptions to Chegg in order to access tutors or book manuals to help with class work and such was not always available to all.

#comm372t #AI #VR #AR #virtual reality #artificial intelligence #gaming #education #technology

Researchers in Singapore explained how they created a robot that could devise and execute a plan to put together an Ikea chair.

Ikea is a furniture store that allows you to purchase furniture and put the furniture together yourself once you have it at home. But what happens when you mess on the directions or misplace a screw. Like most humans, one would more than likely get very frustrated. Well, this robot can put your frustrations to ease because it can build Ikea furniture for you. This reduces the hassle of on the consumer. Although the robot more than likely will not be purchased by every household it could be a potentially good item to have available to rent. It makes humans lives easier and would give them a little bit more time in their day.

#xian zhou #Ikeabot #Ikea #comm372t #futuretech #future technology #future tech

See this prototype smartwatch projects an impressive interactive touchscreen the wearer's arm.

Lumiwatch is a prototype design that turns your arm or hand into a touch screen or touch skin. It lets the user completely interact with their phone or device without having to pull out your phone. This sells convince. You would be able to completely access your phone without ever having to pull it out of your pocket or bag, everything would literally be at your fingertips. This changes consumer outlook because it's an innovative technology. Just the thought of it sounds like something that comes from a TV show or a movie. I personally would love to be to have quick access to my phone especially when I need something right away and know my phone is at the completely at the bottom of my bag. This device creates more availability for the everyday user making lives simpler and more efficient

#comm372t #Lumiwatch #smart watch #smartwatch #watch #everydayuse

The next generation of virtual assistants could look, sound, and act like real people. SK Telecom's HoloBox is home to Wendy, a digital human created in painstaking detail to help overcome our fear of living with a virtual companion.

Upgrading from Alexa and Siri

This article hits on a number of points. Firstly it's pushing for a more updated cell service, the magnificent 5G. In order for their holobox to run efficiently, they need this upgraded network. Within itself it calling for cell phone companies to start increasing their network capabilities. And of course, this attracts consumers because in the world that we live in who wouldn’t want a faster more reliable signal. It helps for better streaming and any other app on your phone that requires data services. It will also allow for more diverse apps that allow for the phone to support more data output which leads us to Holobox.

Holobox is similar to the AI that we use to such as Alexa and Siri but with one difference, Holobox comes with your very own hologram giving you a more realistic image of who you are talking to or who is talking to you. Humans are usually are more comfortable with things they can see so while talking to Siri is cool theoretically being able to look into the eyes of the person you are talking to and being able to see their facial expressions with will be more comforting and more enticing to consumers.

Wendy the AI’s name can actually ‘jump’ from the Holobox into an AR setting on the user's phone, can reminder the of a task that must be completed and basically can act as your own personal assistant. This changes human consumption and tactics. For people who need an assistant to manage their daily lives can now pay a flat price to have an assistant depending on their needs.

#wendy #comm372t #siri #alexa #Holobox #upgrading AI #AI #artificial intelligence #future tech #future technology

What I expect to accomplish

Consumerism is the promotion of the interest of the consumers. With this topic, I will look at how technology changes consumer interest. Like when the new iPhone came out to the new development of self-driving cars. This topic is important because technology changes every day and every day something new is being introduced into our lives. All these things require us as the consumers to put our hard earned money into these products. Therefore this blog will look at how that technology that is being introduced to changes the way we respond to the world around us. Through this blog, I hope to contribute about how much technology affects what we do on the daily basis.

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