Deluxe Cycles

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Cooper’s No. 22 Little Wing has been through a lot in its life. Between making deliveries and winning alley cat’s, this bike has some stories to tell. Dura Ace 7600 Cranks, Campy pedals, Sugino Zen ring, Mack and Phil hubs laced to HED Belgiums shows off an eclectic mix of components. 

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Cooper’s Serotta is a jump straight into the 90′s with it’s full period correct alloy Campy Record groupo not excluding hubs! This bike is just as beautiful to look at as it is to ride with Vittoria Pave tires and the ti-railed Flite saddle, making it smooth as butter. Equipped with a classic 3ttt quill stem, deda drops, and dura-ace pedals there's room for personal touch on this bike.

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Fiona’s new Marinoni is a stunning representation of elegance and grace. Hand painted by Wilis himself and Vicious Cycles, couplers and rear end spacing by Coarse Fabrications, and built up by Wilis and Brian makes this a collaborative build with talented people . This bike has a phenomenal mix of modern and classic components. 105 shifters, cranks, deraileurs, with Paul canti brakes. Brooks Cambium saddle and tape to match with the Plemons toe straps and gatorskin side walls. This bike is ready to get some miles with Fiona on all the travels she has planned.

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This is Jesse’s very first track frame built up as a stoked commuter. Set up with a TCB Rack, a portable radio, and even a water bottle cage that had to be drilled in by Billy at Coarse Fabrications this bike is ready for anything including some light fixed gear touring! Thomson stem/post with a san marco saddle and nitto bars keep the cockpit solid and comfortable. A sugino 75 drivetrain pushing around some Mavic open pros laced to Phil hubs keeps the bike smooth for life!  Find this bike at the park with Jesse and his friends kicking back listening to some jazz! 

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A 1987 Team Fuji Time Trial “funny” bike built up as a town masher. A mix of Shimano Santé and Shimano 600 components only add to the time period flavor. This bike handles like nothing you’ve ridden before! Come by the shop and take it fast around a sharp corner- you’ll feel why this is called a funny bike.

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Brian built this frame himself! Built from various tubes including Reynolds 853 this fattie rides like a dream. Personalized with his signature beer bottle cap this bike is a monster. Titanium bars, dropper post, internal routing make it a stunner. Happy trail riding!

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Wilis and Cooper had a blast at the Redbull Minidrome. Wilis tore apart two of his bikes to build a special minidrome specific bike- the result was this Landshark! Big thanks to Redbull for making it happen. All of our winnings are going straight into funding the upcoming CX season! 

Thanks to Rafael Luvecee and Jason Gallagher from Affinity for the footage!

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We’re so stoked to welcome Brian to the Deluxe crew. Brian is from Colorado and moved to Brooklyn in 2009. He’s what you would call a football fanatic, rooting for his home team, the Denver Broncos, although the Giants are warming up to him a little he admits. Brian has two sweet-as-can-be dogs that are just a treat whenever he brings them to the shop! He loves all kinds of cycling, but specifically road and mountain.

Brian is a Serotta certified fitter with experience in road, cross, track, tri, tt and mtb and even has experience in adaptive fit for people with injuries and disabilities. He used to be a professional team mechanic and over the years has earned multiple certifications in different facets of bicycle mechanics ranging from electronic groupsets to downhill suspension overhauls. He also has experience working at top 10 bike shops in the country as a fitter and mechanic.

Again, we’re stoked to have him on board..!

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Brian has this Spot track build that’s unlike most. Featuring Stans Alpha 340 rims, this bike has already dropped a lot of weight. Having a ti stem and seatpost guarantees a ride like no other! Brian decided to stay away from conventional track cranks and went with a set of Dura Ace road cranks!

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Jesse just built up a new Kalavinka NJS frame for racing! Hatta swan headset and bottom bracket for smooth running, Nitto post and stem to keep it classy, and a San Marco Concor Light saddle to keep it familiar. Suzue Promax hubs laced 1x in front and 2x in rear to shiny A23s make it a beaut, but what sets this NJS apart from others is that it’s set up tubeless! Can’t forget the blue toshi straps on MKS Sylvain Lite pedals, too! 

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Brian just built up a new Wraith Hustle road bike! With an Ultegra Di2 groupo this bike ready for some miles! He had to drill out holes for the Di2 wires to route through the frameset to make it work, too. Brian put a personal touch into this bike by including a Lagunitas bottle cap as the headset cap and, literally, shotgun shells for barplugs. Bang. 

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Wilis just built up this beautiful townie. Handbuilt by Armando Quiros and hand painted by Wilis himself! Suntour Superbe hubs, derailleurs, shifters, and brakes along with Dura Ace headset and seatpost make it a pleasure to ride. The Mavic Starfish cranks with Philwood CHP pedals make it simply a one-and-only. As if the paint job didn’t do that already.

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This Rossman is the ultimate towny. 

A generater hub in the front is connected to a front and rear light via the tubing of the frame! If you’re rolling, the lights are on, but with the flip of a switch you can make them blink even brighter on top of the constant light. That switch is actually the top cap which can be turned; a design by Rossman! Equipped with a brass bell, front rack, Brooks b17 and fenders adds to the comfort and ease of use, but the Ultegra deraileurs are what really set this bike apart from other townies. Throw in some Mafac brake calipers and you’re going for class.

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Similar to the Stratos we put up recently this Vivalo also has Dura Ace 10-Pitch and  set of tied and soldered wheels! Classic is only first taste this bike offers. Topping things off with Nitto components and a Kshimax Fivegold saddle, this bike is literally straight off the track.

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Wilis’ road bike is truly a beautiful piece of ti. Hand built frame with full dura ace groupset and a stages powermeter. Enve fork, bars and seatpost mixed with those blue Michelin Pro 4 tires give this 22 a personal touch. Enve clincher rims laced to DT Swiss hubs = speed! 

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Straight off the track from Japan, everything is NJS with Dura Ace 10 Pitch. Nitto cockpit with a brilliantly white fivegold saddle keep this bike clean. Ready to roll and win some match sprints with those stiff tied and soldered wheels!

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Stunning group of components on this CX bike raced by Katie Arnold. Carbon clinchers for safety only adds to the personal touches on this beaut. Columbus Life tubing ensures a brilliant ride on mud, gravel, pavement, you name it!