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7 Tips to Help You Advance Your Online Career

Online businesses can be the answer for many individuals needing a career change. While online businesses are still much like regular industry in many respects, there are some differences. Success normally grows in association with the willingness to work and the ability to make sound business decisions, much like any business. Here are some tips for both new online business operators and established digital business operators who are frustrated.

1. Evaluate the Potential Seriously

The Internet allows a global potential for anything that can be sold and success can occur exponentially with the proper direction and coaching. Merely establishing a website and attempting to monetize it will not always yield the result the new entrepreneur expects. Any life coach or mentor will tell you that dreaming is great, but I will also suggest you dream realistically.

2. Investigate the Parameters of Self-Employment

Online businesses are normally entities run by the business operator and are not always affiliated with another company. However, some online careers are private contracting situations for other businesses and excellent incomes can be earned when affiliated with the right business. The serious entrepreneur will need to consider what business structure they prefer, especially with regards to accounting and tax status.

3. Choose Products or Services to Sell Wisely

This is easier said than done, but there are many products or service industries available for online marketing. It is a good idea to speak with a mentor or life coach to inventory your own business strengths. Choose something that is enjoyable or familiar, always structuring the business to allow for maximum personal utility. Online business can be a dream job for those who chart their course accurately according to their personal mission.

4. Assess Inputs and Outputs

Inputs and outputs are accounting terms for the amount of cash flow a business experiences. Start with a comprehensive feasibility study regarding income potential and necessary expenses in operating a successful business. If necessary, contact an effective online business coach with the experience of going through the process for their own business.

5. Set Some Goals & Forecasts

Goals and forecasts are standard operating procedure for any solid business plan. Most businesses experience moderate increased expense at first, depending on the product or service line and the expertise of the business owner. Business upgrades will impact earnings also. Remember that each online business is digital real estate even if the products are virtual; your investment can grow revenues like traditional business.

6. Be Reasonable about Earnings

The get-rich-overnight sales pitches do not work. Some individuals may have enjoyed success, but nothing succeeds like drive and productivity. Online businesses are very similar to regular businesses with respect to time management. Solid earnings are indeed possible, but be reasonable and build for gradual sustainable growth.

7. Market Aggressively

Always remember that promotion is the same thing to online business as location is to brick and mortar establishments. The business is only a click of a mouse away and easy accessibility is the greatest positive of online presence. Get your business name out in the information highway and give the marketing plan some time to produce results.

Investing in an experienced and effective business coach can expedite any online career, regardless of the business area. There is always room for improvement and those who have navigated online businesses can be essential resources for the serious online business entrepreneur. Let them help you tap into your potential!

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6 Ways to Get Your Employees to Blog for You

“Content is king,” they say. No doubt you’ve heard it so much that it has become cliché. However, that doesn’t make it any less true. If you want search engine traffic, you need content. SEO-optimized content is best, but even content written without keyword phrases and meta tags in mind can bring in visitors, and who knows more about your products and services than your own employees?

Unfortunately, getting employees to contribute posts for your company blog can be difficult. Chances are, they already have plenty of work to do. In addition, any mention of writing brings back flashbacks of tortuous essay writing in high school or college English classes. However, it is possible to overcome these objections. Here are a few ideas to get your employees to blog for you.

Educate them about the benefits.

Most employees understand that their jobs are dependent upon the company’s success, and they want the company to do well. Explain how blog posts help drive traffic to the company’s website and increase sales. Then tell them how they can help.

Provide training.

Blogging requires a skill set that not everyone possesses. Unless your employees run their own blogs on the side, they may not have any idea what to do when it comes to writing a blog post. Even if you have someone editing and posting the articles for your employees, they will still need some training to learn what makes a good blog post.

Give them ideas.

“What should I write about?” is a question you hear even from seasoned bloggers. Fortunately, there is a solution, have your SEO person do some keyword research and distribute a list of recommended topics based on those keywords. Not only will your employees have a ton of ideas at their fingertips, but they will inadvertently use keyword phrases without even realizing they are doing it.

Offer incentives.

Pay a $5-10 bonus for each blog post published, up to a certain number per month per employee. It’s not a lot, but who couldn’t use a little extra cash in their paycheck now and then? It’s also a lot less than you’d pay a professional writer to write the same content for you.

Have a contest.

Make it into a game by having employees compete with one another. You could offer cash prizes to the employee who contributes the most blog posts each month or the author of the post that gets the most traffic, comments, or Facebook shares.

Offer a commission.

If you are selling products online, you can and should track where your sales come from. You can find out if a customer found your site through an employee’s blog post and reward that employee accordingly. Or you could give each of your employees a referral code that can be put into the links in their blog posts so they get credit for any sales made from their posts.

 If you can get your employees to blog for you, you will have a continuous supply of interesting and relevant content for your company website. Over time, this will significantly increase traffic to your site and help bring in more sales.

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How to Write an Article for SEOProfessional ← Is SEO Writing Enough?

Most small businesses have a limited budget for advertising, and that includes website design and search engine optimization. If you can’t afford to hire a professional, your only option is to learn to do it yourself. That’s why so many business owners are the CEO, accountant, service provider, cashier, and delivery driver all rolled into one. If you decide to do your own search engine optimization, you’ll need to learn how to write an article for SEO. That’s what this article is all about.Pick the Right Keyword Phrase First

Did I pick a good keyword phrase for this article? Maybe, maybe not. It should be really easy to rank for, but there aren’t many people searching for it—less than 10 per month. While I don’t recommend that you go out of your way to pick keywords with no traffic, one of my best keywords ever had almost no traffic, so I don’t completely discount these keywords. It turns out that many times, you’ll get traffic from similar keywords too, so it all works out.

You do want to give yourself the best possible chance, though, so you need to learn how to pick keyword phrases that are more likely to be easy to rank and bring in some traffic. If you’re selling something, you also want to look for buying keywords. If someone is looking for a sale price or a review of your product, they may be getting ready to place an order, and that’s the best time to catch them.Use Niche Refinery for Keyword Research

Right now, my favorite keyword research tool is Niche Refinery. You can’t sign up directly through their site, though. You have to be a member of The Keyword Academy to get in. You can join The Keyword Academy through my affiliate link to show your appreciation for this article. There is a free one-month trial if you’d like to try it out before you decide, but I strongly recommend it.

I’m not going to walk you through how to use Niche Refinery, but I will tell you why I like it so much. It looks up the PageRank of the top four sites ranking in Google for the keywords you check and color codes them so you can see at a glance whether the keyword will be easy to rank for or not. 0 (easy) is green and 6 and above are red. In the middle are some oranges and chartreuse.

See how those keywords are all red? It’s the green ones you want to go after, preferably those that get at least 100 searches per month. If you check enough keywords, you’ll find them, but here’s a hint: Try filtering your keywords so that you see only those with at least 4 or 5 words and check those first. It takes a long time to analyze all of the keywords if you have a lot of them, and you are much more likely to find good keywords among the longtails. Analyze those first and you’ll save yourself some time.Writing Your SEO Article

Now that you’ve picked a keyword, you’re ready to write. Make sure the keyword is in the title, URL, meta title, content, and meta description. Need help remembering that? If you’re using WordPress, install the free WordPress SEO by Yoast plugin to help you out.

As you can see, the plugin makes it easy to get all of the SEO stuff right when you’re writing your article. Don’t stress about using your keyword a certain number of times; Google is talking about cracking down on over-optimization. Just use it at least once or twice in the content and you’re good.

As far as the content goes, you might be wondering how long it needs to be. The answer is that it needs to be long enough to give the searcher what they’re looking for. You’re looking for information on how to write an SEO article, and I’m giving it to you. Now look at that last sentence. See how I almost used the keyword phrase but not quite? Once you’ve used your keyword once or twice, if the phrase comes up again, try to change it up a little. This makes it more likely that your article will rank for more than just your primary keyword.The Quality of Your SEO Article

It should go without saying that the quality needs to be excellent, but a lot of people like to cut corners. Don’t do that. Write an outstanding article. If you can’t write an outstanding article, hire someone who can.

According to SEO by the Sea, Google has recently purchased patents from Xerox that will help it score document quality. The algorithms are getting more and more sophisticated, and the only way to ensure that you won’t be hit in the next update is to give the search engines what they’re looking for: good, quality content that answers the question the searcher is asking.

So how did I do? Did I tell you what you needed to know? Is there anything I missed that you need to know when writing an SEO article? Please feel free to add to the conversation in the comments.Ask Professional SEO Writer To Recommend Your Posts

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Top 10 SEO Writing TipsProfessional SEO WriterSkip to content← What Is SEO Writing?SEO Writing Services

If you’re writing your own SEO articles, it might seem confusing at first, but it’s really not that difficult. If you can write for your customers or readers, you can write for SEO. It helps to have a cheat sheet to look over when you are getting started, so here is a list of 10 top SEO writing tips to keep in mind while you’re writing.

Use the keyword in the title.

The title is probably the most important factor in on-page SEO, so be sure to get it right. The title must include the keyword you are targeting, yet still be appealing to real people. Try to make the title enticing so people will click on it.

Include the keyword in your URL.

The address of the page should include the keyword. Take a look at the URL of this post. See how it includes seo-writing-tips? Yep, that’s my keyword.

Use the keyword in the meta description.

The meta description should be interesting enough to make a potential visitor want to read the article, and it must include the keyword phrase. Most search engines use this text as the description on the search engine results pages. If you use the keyword phrase here, it will be bolded, which increases the chance that the searcher will click to visit your page.

Use the keyword in your article.

This is easy. If you are targeting the keyword phrase “dog collars,” it will be pretty hard to write a post without mentioning the keyword.

Don’t go overboard with keyword usage in the article.

If you write naturally, without worrying too much about things like keyword density, you’ll probably do just fine. It’s when you start trying to cram the keyword in wherever you can that you get in trouble. Your page could be penalized if you overdo it.

Write for the searcher.

The best way to write for SEO is to try to write exactly what you think the searcher is looking for. For example, someone who searches for “dating advice for women” obviously wants dating advice for women. Give it to her, and chances are, your keyword usage will be just right without even really trying.

Try to write a post that deserves to be #1.

Are you serious about getting the #1 ranking in Google for your search term? Then write a post that deserves to be there. The better your article is, the more links you will get naturally. This means you’ll have less work to do when it comes time for link building.

Build internal links.

Plan your content so that there are opportunities to link to other pages on your site. For example, I want the SEO writing page to rank #1 in Google for SEO writing, so I have found some additional keywords that will easy to include that phrase in, such as “seo writing tips,” “seo writing services,” and “seo writing tutorial.” I’ll write an article targeting each of these keywords, and all of them will link back to the page I want to rank well.

Get external links too.

Do you think you’re done writing when you have content on your site? Nope, you’re just getting started. You need to build links to your new page from other sites. The best way to do this is to write articles for other sites and link back to your article using the keyword or a variation of it as anchor text.

Try to make your external links look natural.

It will look suspicious if all of your links have the same anchor text. Vary the anchor text you use, and try not to use your main keyword more than 50% of the time.Ask Professional SEO Writer To Recommend Your Posts