Contrary to the thrust of much election-season advertising, America's reputation seems to be improving, not receding. In the Nation Brands Index, the United States was the only nation among the top 10 to improve its standing. A lot of this has to do with the American economy. While the United States has emerged sluggishly from the 2008 financial crisis, its recovery is firmly established, and is now more than three years old. The U.S. faces nothing like the 25% unemployment of Spain or the shrinking GDPs of most European nations. "Success is a major dimension of the American brand," as Allen Adamson, managing director of global-branding outfit Landor Associates, told Businessweek.
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