Letās talk about China
Almost 500 million people in China are actively online, making up a quarter of the population that use social media across the world.
However, they donāt use social media like we do here in the west as they have government policies in the country that block many social networking sites that we would use- such as Facebook and Twitter. They do however, have their own cool forms of social media.
Some examples are:
Renren- this site is very similar to Facebook. RenRen like Facebook, started as a social networking platform for uni students and is now open to the general public. It is still mostly used by uni students however. (Thai 2018)
Sina Weibo- this site is very similar to Twitter. Sina Weibo is the most popular microblogging platform in China, it claims nearly 60% of the microblogging market and has over 250 million registered users.Ā (Thai 2018)
Youku- this site is similar to Youtube. Youku allows users to upload videos of any length, as well as offers a video library of popular films and TV shows. Copyright laws in China are very loosely enforced, leaving users to upload whatever they please. (Thai 2018)
The Great Firewall of China originallyĀ āThe Golden Shield Projectā was created in 2003 by Chinaās Ministry of public security. It was created as an attempt to put controls over internet use in place and prevent the sharing of information that could threaten national security, disclose state secrets, or damage the governments reputation. (Xu 2017)
Sites which are blocked in China include:
The Huffington Post
Vimeo
TwitterĀ
Youtube
Due to so many people taking to social media in China, it has led to a fair amount of commercialisation.Ā
āThe internet is a lot more influential in China in comparison to the US and other countries. Social media is an important channel... Chinese consumers trust a brand more if it is blogged aboutā. - Jens Thraenhart, President of Dragon Tail, a China based marketing company.
According to Synthesio: 95% of surveyed Chinese citizens believe that brands who microblog are at least somewhat more trustworthy. 61% of Chinese social network users made a purchase because of a digital marketing campaign. (Martins 2011)
References:
Fu, F 2018, The list of blocked websites in China, Sapore di Cina, viewed 29 May 2018 <https://www.saporedicina.com/english/list-of-blocked-websites-in-china/>
Martins, D 2011, Social Media and censorship in China, Synthesio, viewed 29 May 2018 <https://www.synthesio.com/blog/social-media-and-censorship-in-china/>
Thai, N 2018, 10 Most Popular Social Media sites in China, Dragon Social, viewed 29 May 2018, <https://www.dragonsocial.net/blog/social-media-in-china/>
Xu, B 2017, Media Censorship in China, Council of Foreign Relations, viewed 30 May 2018, <https://www.cfr.org/backgrounder/media-censorship-china>














