Microwave cooked design?
The American graphic designer Milton Glaser once said "Computers are to design as microwaves are to cooking". Since he grew up in a different age and had his education towards art instead of applied design, with drawing and different art techniques in focus, it's not uncommon that his statement is taken more literally, like the way I used to interpret it. For me, this was an idea that no proper design could be made on computers, as it's only by hand that a true artistic quality could be achieved, but having to design a poster and a website for college gave me a broader point of view not only about this quote, but about creative process as well.
When first having to design a website, I thought I had a pretty neat idea for it, basically four saturated pictures in a blank screen that would take you to colourful pages with the different sets of information about the website, but it didn't take a second thought to actually see that it's kind of an old design, since website nowadays tend to be more content oriented. In fact, I was half way through the mark-up when I gave up this webpage and started another one trying to make a modern one, visually full of effects which was also abandoned midway through as well since most websites seem to tend to be designed in a simpler way these days. My next option was a big picture to the left and some content floating around to the right which seemed impractical too, as most new websites I visit online seem to be centered and responsive.
This was a long and almost useless process, I have to say, but it served me well. Working on my fourth idea now and I think I finally got it right. Simple design, focused on content, centered, responsive, few colours and the most important thing of all: an idea. It might not even have a good result in the end, but at least I’ll be able to finish it without that feeling of uncertainty and insecurity. I believe that what Milton Glaser said about design and computers are very true. The cooking, per say, is how we develop the idea in our mind, even before we put it on paper or on a computer, in a way that all the computer does is prepare a vision formed beforehand. An idea is the most important thing without which any kind of design will feel like a meal cooked in a microwave: tasteless and not special.










