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ESPN’s flagship program dedicated just 2 percent of its airtime to women’s sports in 2014.

Forty percent of all sports participants are female, yet women’s sports receive only 4% of all sport media coverage and female athletes are much more likely ...

#women athletes in media

Mallory Edens on why we need to reconsider how we market sports to young women

#women athletes in media

When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to Dove's latest campaign.

#women athletes in media

When the WNBA launched in 1997, print media could not wrap its head around how to cover women’s professional basketball. All too often, sports magazines gravitated towards sexualizing or feminizing the athletes believing that readers would not consume women’s basketball coverage unless the players were portrayed in non-active poses. Thus, the stereotypical depictions in print media focused on appearance and framed WNBA players as “sexy” or “pretty”, which trivialized their athletic accomplishments and downgraded the seriousness of women’s professional basketball.

#women athletes in media

"I'll apologize for objectifying male athletes when their earning potential depends largely on their ability to cash in on their sex appeal," says Kavitha Davidson on coverage of female athletes.

#women athletes in media

The Rio Olympics have been a showcase of the world's best athletes, both men and women. NESN.com's Courtney Cox discusses whether female athletes are being u...

#women athletes in media

They told us we weren’t tough enough. Not fast enough. Not strong enough. Not determined. They said that women did not possess the power to change the rules ...

#women athletes in media

#male gaze

A video briefly explaining Laura Mulvey's Theory of "The Male Gaze".

#male gaze

The male gaze is a lens of entitlement. And challenging it is an integral part of feminism. Here are four ways to start.

#gender #male gaze

“In an early rehearsal, it felt too voyeuristic.”

#the deuce #tv #uta briesewitz #maggie gyllenhaal #vulture homepage lede #male gaze

In advertisements, female models are more than just an object of a gaze, but often become a commodity to be bought and sold. This is often to send the message that if you purchase said product, the spectator will get the girl. Or, if you are a woman or female buying this product, you’ll be more like the model and therefore, exactly what men want. This is the basic concept of “sex sells”, but in reality, the female body is what sells because the straight male gaze allows it.

#malegaze

VIDEO: "God bless you mami..."

#male gaze

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