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How to use Video ads to Promote your Business

Why should you use Video ads to promote your Business?

Internet marketing has undergone a sea change over the years and video marketing is one tactic that you should definitely invest in. If you are still fretting about putting your sweat and blood into that seemingly hard video making, we enlist 5 reasons as why you should be using video ads for your digital marketing business right now.

Visual elements are always a better bet

Remember those childhood days when people insisted you on visualising stories so they get itched on your mind? Well, those days still continue as brands try to etch their products into your minds using video ads. According to stats, a video ad, when placed in the front of a website, increases conversions by 80% or more. This is a good reason to greet your visitors with good video ads.

Video ads attract even the most uninterested visitors

While your Facebook and Youtube viewers might look the laziest of the lot, you can still instil interest in such viewers with the right video ads. Did you know that 46% of viewers actually act after viewing an ad? This means that video ads can awaken even the most laid back visitors and turn them into potential leads.

Video ads help improve traffic on your website

Improving traffic on website is appreciated by Google bots and is an all-time goal for your digital marketing strategy. In a study, it was found that having Videos cause a whopping 157% increase in organic traffic on a page. Video ads also make the viewer spend more time on your page which will enhance your reputation with Google crawlers and affect ranking in SERPs.

They are loved by mobile users

The market of smartphone is growing like fire and mobile users love videos. Video ads are usually easier to watch on mobile while using social media websites like Facebook, twitter and YouTube. This means that your brand is not only reaching your local market but also an international audience which is growing every minute.

Well, it is a loved technique among marketers

There is a reason why video ads have gained popularity because they offer a great ROI and this is believed by 51% of online marketers across the world. Videos help to better explain a product and the buyers are more likely to remember the specifications as well the brand selling a product, which is a great lead conversion factor. Is your video ad ready yet?

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How to beat your Competition in SERPs

5 Don’ts of Online Advertising every Site Owner Must Know

So your website is ready and the products in place, it’s time to get the word out to the right audience. You do everything you can to bring customers to the site and then use all the online advertising tactics you know to convert them into leads. But wait, before you bombard your audience with those pop-ups, we are here to tell you 5 common don’ts that annoy and hence drive your customers far, far away from your territory.

More ads, less of content

Visitors may knock your website for varied reasons like looking for a particular content or to seek information but seeing ads is certainly not one of them. Most websites keep a high ratio of ads on their page which disrupts the user’s reading experience and may even drive your valued customers away. So “more content and less ads” should be your motto.

Keeping autoplay video ads

We find them more than often and they are annoying. Most marketers love promoting their product and service to such a n extent that they leave no choice for the viewers and this is where they lose the battle. However, with platforms like Facebook where videos don’t bother users, autoplay video ads can certainly be helpful. So, the place of play really matters.

Wavering and inconsistent brand advertisements

Consistency and keeping your actions streamlined is the key when it comes to marketing, be it offline or online. Your ad design should be brand centric and not just promote your product because your products fickle but your brand stays the same. Ensure that all your online ads on multiple websites have synchronisation for your viewers to instantly recognise your service.

Ads affecting your page load time

When you talk of SEO, page loading time plays a crucial role. Placing light ads and images on your webpage will drastically improve your website’s performance. Avoid having pop under ads (ads that open a new window in your browser) and do not trick your readers into clicking ads because it is downright annoying.

Disrupting user experience

It is understandable for companies to place ads on their webpage for profitable lead-garnering process. But, it is really harsh to treat your visitors with a pop-up or an ad instantly because nobody would buy your product without knowing about it. Rather, introduce an exit pop-up that comes when the user is leaving your page because that’s when they might be thinking of a purchase. Reasonable enough, don’t let ads disrupt the user’s experience.

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How to beat your Competition in SERPs

Just like the good old school days when students battled for good ranks, your website, too, has to deal with the pressure of standing out and scoring a good rank in search Engine Results Pages (conveniently shortened as SERPs). Also, good rankings in SERPs certainly mean a lot more – enhanced traffic and better leads.

Google bots and crawlers analyse your website profusely and they can’t be tricked and with so many fish in the sea, it takes real effort to beat your competitors and garner customers at lightning speed. However, most marketers miss the fact that tiny efforts in the right direction can drive your website to new heights and here we show you how to get this done.

Speed Check

Google is fast, very fast and so should be your website. Get a speed check done using the available tools as the speed of your load time is one parameter for your ranking. Keep the codes less, avail HTTPs ( not HTTP ) and skip the programmes like Flash that make your pages heavy to load. If your website opens in 3 seconds or less, you are moving right but if it doesn’t, it’s repair time!

Content Check

A sure shot way to get noticed and appreciated by Google generating and publishing original content that is engaging and solves problems. Good content, including videos never go unnoticed by users and definitely gets you on top of the results page. Thorough keyword research using tools like Google’s keyword planner, light and optimised URL as well as media are tricks that will effortlessly lure good rankings.

Link Check

Links that you earn and not pay for i.e. legitimate inbound linking can be very fruitful for your website’s traffic. Make sure that your links reside in good areas of the internet because those will escalate your SERP performance very quickly. But remember, quality and genuine links will only produce effect! Keep away from SEO packages that give thousands of links for dirt cheap rates. Also while at it, increase your website’s accessibility to users as well as bots by creating HTML sitemap of your website. Ensure there are no broken links.

Responsivity Check

Optimised websites that are responsive may seem a tedious and even insignificant work but the crawlers don’t overlook it. With half population of the world switching to phones for information, it is imperative that your website be mobile friendly and other device-responsive. Failure to do so will not only get you a negative rank in SERPs but will also drive majority of your leads away to your competition.

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What’s in the Domain Name?

What’s in the Domain Name? Well actually everything is in the Name.

Does your domain name make any difference to your SEO ranking? Yes, it definitely does. Your domain name is your calling card and hence should reflect who you are. It is very essential that your domain speaks your brand as it will impact the number and quality of the links you get. In fact strong domain name can help SEO by building links, brand, trust and conversions.

Now let us let us look at how to choose a domain name that impacts your SEO by increasing your traffic two fold.

Keep it short

Smaller the better is a principle that one should always apply when looking for a domain name. Just think you are selling wholesome food online. www.GoodFood.com or www.healthymeal.com looks lot better than www.BuyWholesomefoodonline.com. Another reason for keeping your domain name short is that it helps with link building. Because smaller your domain name is more character you have for link building.

Domain Extension

Choosing an appropriate domain extension is as important as choosing the name. So spend some time and money when choosing an extension. You can always choose a.com extension, however if it is very costly you can go local and choose .co.uk or .co.in kind of extensions depending on your location.

Make it a brand

Your domain need not be the company name. In fact better way is to name your domain after your brand. After all people remembers the brand and not your registered business name. If you can’t find an exact match to your brand name try to find something similar so that your customers can relate to it.

Keyword

You need to tread very carefully here. Because having a keyword in your domain might seem like a good SEO, but google does not like low quality exact match domains and might punish you by lowering your rank. So you can use a keyword if it is very small but please avoid using the exact match.

Avoid numbers and hyphens

Needless to say your domain should be easy to remember. Because if users cannot remember your address they cannot visit you also. And study shows it is far easier to remember simple words that contains just alphabets than those which also have special characters.

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Own the Internet marketing arena: Turn the negatives into positives

How many times have you received negative reviews and decided not to respond out of fear that it might escalate?  Or tried to aggressively counter argue a critical review? Well, if you are doing any of the two please stop. It is unspoken rule of online marketing that you answer every negative review. But you should also answer it in right way.

Do you know that most customers when looking to buy new products gives more importance to negative review rather than the positive reviews. One of the reason for doing so, is that the negative reviews are more critical and tends to give more accurate picture. Another reason is the user belief that positive reviews fake. And the owners make them up to boost their sales. In fact one non answered negative review can negate 10 positive reviews and make you lose many potential customers.

Now, let us see how we can turn a negative review into a positive. The first step is to respond quickly, maybe not at the same minute but definitely the same day. In fact try to automate the process and invest in services which notifies you when ever new reviews about your business appear online. Because when you are responding, your business is seen as being more customer friendly. Further, it allows you to engage with the customers and make improvements to your company.

Second step is to remain calm. In fact instead of taking a critical review as a negative think of it as an opportunity. Someone is telling you what is wrong with your business and you should give a sound thought to what they are saying and find a way to address the problem. Further when you are answering a negative feedback in calm and genuine manner, it shows others that you care about customer experience.

Internet marketing depends entirely on your ability to connect with the audience. Here the customers don’t know you and you don’t know them. Still you build trust, and one of the way of doing it is by giving authentic response to critical feedback.

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Why you need to Appify your Business

5 Compelling reasons for why you need to Appify your business

Mobile devices makes it possible for us to carry the world in our pockets. The core functionality of this devices enables them to run large number of applications that serves N number of purposes. Today there is a mobile app for everything from checking stock markets, shopping, newspapers, fitness check and anything else that you can imagine.

So, you are already lagging behind if you are still of the mindset that website serves your purpose. In fact gone are the days when businesses were handing out leaflets or print adverts. Now more efficient and pocket friendly way of advertising your business is through mobile app. If you  still need more reasoning , we have prepared a list of ways in which you can benefit from creating a mobile app.

Be visible

As anyone regularly reading our blogs shall know, mobile is fast becoming the primary computing device. And looking at the time that average users spends on their mobile device, visibility with a mobile app is a guarantee. Also, even if the user may not use all apps daily they will have to glance at you app when they open the mobile device.

Direct Digital Marketing

Apps are the best way of providing news feed about the latest happenings in your company to your customers. Further with push notifications you are directly interacting with the customer and can easily give them info on your latest offers, products and services.

Be seen as pioneer

Using an app shows that your company is innovative and thinks of customer comfort first. You may not be able to create a perfect app that your customer immediately start liking from the outset. But there will be a wow factor that you are having an app when others don’t.

Combat the competition

As I already said, almost all business are adopting apps. Here, not having an app might not harm your business. But the fact that your competitors are having it shall definitely put you on the back foot. So please get on the app band wagon if your competitors already have an app.

Easily update your App

There are many marketers who believe that the constant updating of app is one of the drawbacks. However I think it is one of the best comforts of having an app. With an app you can easily roll out updates at substantially cheaper price. Any day updating an app is easier than face lifting a website.

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Affiliate Marketing

Affiliate Marketing: Stronger Together

Ever heard the saying united we rise, divided we fall? Well, affiliate marketing is exactly like that. It advocates helping each other to gain profits. In fact it is one of the oldest form of marketing. Even when the world was not so much into digitization, affiliate marketing existed. In general there are three parties here, the Product Owner, the affiliate and the customer.  In simple words it is a form of marketing wherein you refer some products and if someone buys the product based on your referral, you get paid.

Affiliate Marketing is very popular because it helps businesses grow, and they pay only on the basis of actual. Also it is popular with the marketers as they can earn as per their efforts. There are many benefits of the affiliate marketing, let us take a look at its major features.

Easy on the Pocket

Most of such programs works on pay per action model. Hence you pay as and when the customer makes some sort of positive action.  This enables you to acquire more customers at low cost. Also, at the same time affiliate benefits from more lead capture as their gains are linked with the positive action.

Knowing Customer Preference

Your affiliates are usually close to the target audience. And their proximity enables them to gauge their liking. Hence, they can be help you to grasp the customer preferences and the market trends. Also, you can use such info to align your production and marketing plan to match your audience.

Easily enter new markets

The biggest challenge for any new business is to enter new markets. By appointing a local affiliate you can easily penetrate new markets even if it is different from your base market. Because even when you are new to the market your affiliate knows the market very well.

Easily Track your efforts

Affiliate marketing is a tool which is easy to easy to track and measure. You can easily track the efforts made, rewards earned and the wealth created. As you can track click through views, you can adjust your strategy to ensure that you spend money effectively and invest in ads that gives best returns.

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How Landing Page can help you land conversions

How Landing Page can help you land conversions

Most of the times when I tell my clients that we need to create specific landing page for each online marketing campaign, their first reaction is why. Second being what’s wrong with the home page. Well there is nothing wrong in using home page but if you want your campaign to result in conversions, you definitely need to use landing page instead of dumping people to your website. Hence the main reason for using a landing page is that it results into faster conversions.

Running an online marketing campaign is a multi faceted job. And each item in the campaign has specific goal set out for it. The goals could be anything from getting users to buy your product or downloading an e-book to getting people to subscribe to your mailing list. This is why you need landing page focusing on a specific action. Let us take a look at three major advantage that landing page offers.

Improves your SEO ranking

When you are running a SEO or online marketing campaign, you target multiple keywords. You can create a different landing page for each of the keyword. This will enable you to have a keyword in URL, title and in the body of landing page. Your homepage has too many competing keywords, but with landing page you are focusing on a single keyword. This helps you rank better for your choice of key word.

Helps with lead capture

First step to getting a conversion is lead capture. Whether you are promoting a e-book, launching a new online retail shop or organising a free workshop, you need sign ups. Your signups shall soar when you create a unique landing page that depicts the benefits of it.

Improves Ad conversion

Remember you usually pay per click for your online adverts. Hence, if your clicks does not result in actual revenue you will end up out spending your budget. Any form of advertising is more effective when the page that the click leads to supports the message of your Ad. The more relevant your page is fast will it convert the leads to sale.

There are many resources which can help you create landing page specific to each engagement. It might seem like too much f bother to create new landing pages, but the reward at the end is sweet conversions.

Image :- Pexels

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Accelerated Mobile Pages

Accelerated Mobile Pages: Faster your pages load, faster your business grows

Cell phone and tablet internet usage officially surpassed desktop usage in 2016 and they are gradually increasing. So, are you riding the mobile train or still lagging behind with the traditional hard to load webpages? Because with more users are turning to mobile device as their preferred or only piece of tech for internet usage, the desktops have started to phase out. But most of websites still use that heavy webpage formats that takes too long to load. And the statistics says that the 80% of mobile internet users goes back to search results if the site does not start loading in 5 seconds. This is the reason why you ‘Accelerated Mobile Pages’ or AMP for your website’s static content. AMP optimises the page load time on mobile devices and improves the user experience of the web and mobile device users.

How does it Work?

AMP works on a very simple three part framework. The first part is AMP HTML. It is just a subset of HTML and has few custom tags, properties and many restrictions. Though it is a very user friendly coding language, hence converting your existing web pages to this format is comparatively easy. Second item that you need for accelerated mobile pages is AMP Java Script. It is also same as traditional java script, with only difference being restriction on using third party java script. Third and the last part of framework is AMP CDN or content delivery network. Though it is optional, but having an AMP CDN will dramatically improve your website performance.

How does it benefits you?

Well if the sheer size of the mobile web user is not enough, let us take a look at major benefits that your business can get from accelerated mobile pages. Ad blockers have to a certain extent put a hold on the ad revenues. But with AMP this problem is solved. IT supports many ad formats without affecting user experience. In fact one of the goals of AMP is to improve ad monetization. The other important benefit is that is organically improves search engine results. So, when your web pages are AMP optimized, your site will get preference in search result ranking.

Image :- Pexels

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Ease of promoting a product with creative Videos online

Ease of promoting a product with creative Videos online

Attention!!!! It actually is a very elusive thing. With the increase on content driven marketing, the users are also becoming bored of it. Which is why, as a marketer you should keep on thinking of new ways to engage your target audience. And right now the most creative way of engaging users is through video content or as we call it video marketing. Simply put, it is using of videos into your marketing campaigns. And they can be anything from a YouTube channel or simple Vlogs.

Further let us back up this claim with the facts. YouTube as most of the readers will know is the largest video enabled social sharing platform. In fact You Tube alone has1.5 Billion monthly logged in users. And they watch around 3.25 Billion hours of the video content. Just imagine the exposure your product can get from a simple YouTube video.

Today, I will talk about how easy it is even for a person who is not very well conversant with IT to start video marketing. First thing that makes video marketing so easy, is that every person has smart phone with decent camera. You just need to start recording and your content is created. Of course it is not this simple, you will need to plan out your content strategy which you will be doing for any campaign. The added benefit here is that the users are more likely to see your Vlog than read through your blog. Also, psychology says that human brain is twice likely to remember things that it sees, as compared to what it reads. So, here even if you cannot grab as many eyeballs you are more likely to retain.

In fact there are amazing software available online for free, which you can use to make short explainer videos of your products. These explainer videos serves two purpose. Firstly, it visually explains the working of your product. And secondly it acts as an organic advert.

So, stop wasting time and tap into this huge potential that video marketing has and give a much needed boost to your business.

Image : Pexels

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Importance of having a Facebook Page

Importance of having a Facebook Page

We live in the world where staying connected means liking each other’s social media posts. And Facebook is most popular platform for staying connected. As per the report released by Facebook in July 2017, it has 2.01 Billion monthly active users, of which 1.32 billion are daily active users. Just think in the world with 7 billion people, Facebook is perhaps most populated place. This is dream come true for a social media marketing professionals. In today’s market place the most sought after commodity is attention. And Facebook is the platform which can help you grab it. Before I start enumerating the importance of having a Facebook business page, first step is to create a business page. Don’t use your personal page for your social media marketing campaign. Now let’s get to the benefits.

Increase followers count

Facebook helps you figure out your target audience. In fact it has a vast database from which they know the member preferences. It is an over 2 billion big resource and even if your business manages to get attention of fraction of one percent the outreach of your business will grow exponentially.

Build brand awareness

Brand is a currency which sells. And the most important benefit of Facebook is that it communicates your brand message to your target audience. Also brand building becomes easy by posting interesting content on your Facebook page. It is very interactive and can deliver instant results.

Search Engine Results

There is a direct link between Facebook pages and search engine results . Hence even the content that is posted on your page shows up in the search result. Of course you shall like to direct the traffic to website first but there are many users who prefer facebook pages over the websites. Further if you are a small business and do not have a website Facebook page is the cheapest way of getting publicity.

Direct Tagging

Anyone can tag your page in their post. And this will be shown in the newsfeed of your followers as well as the friends of the person tagging you. Here you are organically growing your reach by literally doing nothing.

Creating a Facebook page has many benefits these four are the cornerstone on which the social media marketing works. Go create your Facebook page now.

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HTTP V/s HTTPS

HTTP V/s HTTPS – How the ‘S’ can affect your business

HTTP as most of us might have learned in grade one stands for hypertext transfer protocol. In simple terms it is a HTTP helps in moving the data around the web. Or to make it even more simple it is just an addition to website’s domain address .  I don’t even remember when the websites started migrating from HTTP to HTTPS. In fact I remember asking myself why is there an extra ‘S’ in the web address. Well, the ‘S’ here stands for ‘SSL’ i.e. Secure Sockets Layer. And as only last week we talked about the importance of SSL certificate even from SEO point of view, we believe this week it is right time to explain how security will improve your business. We have enumerated top 3 reasons for migrating from HTTP to HTTPS.

Because Google will advertise that you are ‘Not Secure’

Yes literally!!! If your Google Search Console verified website is not HTTPS secure, starting October the users will start seeing a chrome warning stating that the website is Not Secure. It is one thing not to have an ‘S’ in your web address, most users don’t even know what it is. But if google will start advertising that your site is unsecure your customers will hesitate to even open your site.

It boosts Search Ranking

Google has already come out stating that it gives security a considerable weight when deciding the web page ranking. In fact it is called security tie breaker. Meaning if your site and another site are comparable and vying for the same position, addition of https can help you get the top spot. Google algorithm actually ranks web pages with https domain higher than the one with only http. It is the best boost to your on page SEO.

It is non-negotiable for AMP

AMP stands for Accelerated Mobile Pages, which just a tech that makes web pages load easily on mobile device. With the number of mobile users increasing tenfold, no business or SEO strategist can afford to ignore AMP. But if you want to label your site as AMP, you require SSL.

With the globe trying to be digital, the concern for security is rising. And this simple measures can help you protect your business and retain your customers.

Image :- Pexels

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SSL security a must have tool for every website

With the globe eventuating towards digital, the biggest hurdle it faces is the security. In fact still major number of websites are vulnerable to cyber threats as they do not have enough security safeguards in their websites. Everything from the comments that users post to the payment gateway are prone to security breaches. And if as a business you don’t provide your customers with the secure online experience they will eventually leave. One of the most important part for any online business to be successful is to create a secure shopping experience. And the most basic step for making your online business secure is having a SSL. SSL stands for Secure Sockets Layer and it protects the data as it travels across the computer network. Let’s take a look at how SSL actually helps you.

Encrypts Data

SSL actually encrypts the information once it leaves the sender and until it reaches the recipient. Hence even if your data gets into a wrong hand, the other person will not be able to decipher what the message says. Unless they also have right encryption key. In fact it actually protects your data from any intrusion like data tempering or theft.

Mandatory for Payments

If your online website allows users to make payments SSL is must. Because unless your business have SSL certificate with at least 128 bit encryption, PCI will not allow you to receive online payments. So if you are planning to sale your product online a SSL certificate from a trusted source is essential.

Brand Power

SSL certificate adds brand power to your business. That green color lock symbol actually represents trust. And the users are more likely to make online bank transaction when your website is secure. It improves customer trust and makes them feel secure about your privacy policy.

Protects You

Also if your site handles personal information like customer names, phone numbers, address and bank details, having a SSL certificate is must. Because without it you are not only vulnerable to cyber threats but also open yourself to long legal battle over breach of privacy. With a strong SSL you at least have done your part in protecting user information.

Though getting a SSL certificate is costly and time consuming, it has far more pros than cons. Hence unless you are just a blogger with minimum interaction with user information, you need to get SSL certificate.

Image :- Pexels

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Impact of AI on Digital Marketing

Artificial Intelligence is disrupting the traditional way of doing things. From the Robotic Financial managers to the robo waiter called pepper at Pizza Hut, AI is slowly but steadily entering every field you can think of. Just think a walking, talking humanoid robots to take orders and process payments who never get tired or ask for pay raise. So, just imagine the disruption that AI and machine learning can bring to digital marketing which is very much dependent on technology.

But before we move to exploring the changes that marketing community is about to face, courtesy AI.  Let’s first understand what is it. In simplest form AI is a machine behaving intelligently or humanly. It is an attempt at replicating the human consciousness. Of course how successful we are at doing that is still a question to ponder. But there is no doubt that AI is here to stay.

What is the effect of AI on marketing? Just think how much time is your team spending on mundane marketing activities like, researching keywords, blog topics, Optimizing the blogs to fit in a pattern, scheduling social shares and going over the analytics. With AI you don’t need to perform these tasks, your machine will do it for you even more accurately. As a marketer your job would be to think creatively and not the clerical work that a robot can anyways do better than you. Yes, the marketers are using some form of AI today also to automate many of their day to day functions. But these tools do not provide deep insights, predict outcomes or create content on their own. AI can do all of this in blink of an eye.

Now the question that arise is will the digital marketing survive or thrive amidst the forthcoming storm of AI. Well, AI is no doubt going to be an enabler of gigantic change for digital marketing industry. But if we are smart, we should actually try to embrace it instead  of resisting it. Because if you are a true marketer, you can see an opportunity even darkest hour of night. And with AI those possibilities are as endless as its capabilities.

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Marketing Automation, Looking Beyond E-Mails

Last week we talked about what is E-mail marketing automation and why do you absolutely need it. This week we are saying that Email marketing automation is a great but there are greater tools to grow your business. Email is an undisputed king of digital marketing delivering three fold increase in leads and 50% increase in sales volume. But what is a king without its soldiers. Hence you need to amp up your digital strategy with some more support and look beyond emails. So we bring to you three ways to touch the customers’ interest.

Live Chat

Though live chat is conservatively thought of as a customer support platform, it can be used for so much more. Just think you have a hesitating customer, who abandons your site. If you had a talk with them, you might have convinced them to buy from you. With live chat you are available, attentive, know your customer and immediate. Here, you are ticking all the right boxes and this will result in sales. Train your staff to be good listeners and provide solutions. Live chat is a powerful sales tool which creates loyalty, so make most of it.

Automated SMS

Email open rates ranges in between 15 to 20 percent, SMS open rates are 99 percent. SMS is also not used as frequently as email, which means there is lot of untapped potential left. You can very easily automate responses that triggers on happening of any event. Further you can create different marketing automation responses workflow based on customer actions and behavior.

In App notifications

With mobile apps becoming more popular and there is a greater focus on in app messages to drive repeat usage. Take example of Starbucks or Uber, they are using the in app messages like a pro. They send out coupons and offers and at the same time also recommends apps and iTunes. In fact in app notifications have come out as a better option of push messages which is annoyingly pushy.

Here we are not suggesting alternatives to Emails, these tools will support it. Today we live in a multi device and multi channel world. So even your marketing automation strategy should have multiple tools.

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Automated E-Mail Marketing : Why do you need it

E-Mail Marketing is one of the most pivotal digital marketing tools that every business small or big should master. Just as the name suggests automated E-mail is sending out auto e-mails to prospective clients. These e-mails auto triggers based on the schedule or parameters that we define. It is the most effective way to engage with customers directly. It is about building customer relationships by increasing the familiarity with the customers. Also, note that these are not those order placement mails that you get on placing an order. Though you can use them to market your business, their primary goal is to notify and not market.

Now that we are clear on what is Automated E-Mail Marketing, let us take a closer look at why does your business absolutely needs it. 3.2 billion – Yes that is the number of E-mail accounts in the world. And 91% of active E-mail users check their inboxes daily. So, just calculate the reach you can have by targeting this platform. In addition to the sheer volume of the users we have list out certain other benefits.

Converts your Leads You can send out highly relevant and timely messages to your prospects. This helps in converting the prospect to customers.

Reach Your Customer You can easily personalize your E-Mail campaigns and treat your customers to customized experience. Further you are sure that mail is going directly in your customer’s inbox.

You Get Seen Everyone checks their E-Mails. Even when one don’t open the mail, they are going to read the subject line. Just create some creative and relative E-Mail Subject Lines to get attention.

It’s Budget Friendly In fact automating your emails can save considerable man power costs and time. You will have to spend some bucks on using good email automation software but you will save great deal on other manual expenses.

It’s a one time job You just need to set up your auto emails once, and you will start getting new leads by itself. But you still need to test and optimize your campaigns continually.

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Measuring the returns from Digital Marketing

Most of the businesses now believe that digital marketing is the next big thing. And that it offers massive potential to fuel the growth of their business. However, they are clue less on how to ascertain the success of the campaign in which they are investing their resources. So, the first question that might arise is, why ROI is important. Answer is actually very simple – Bottom line of any business is to make profits. And profits cannot be known if you don’t measure Return on Investment.

Next question that might arise is how to calculate ROI?

The answer to this question is not simple. The reason being that the large number of benefits from digital marketing are qualitative. Hence for the sake of easy understanding we have divided benefits into intangible and tangible.

Measuring Intangible Benefits:

It is essential to take into account visibility, brand awareness, customer loyalty and trust when conducting a cost benefit analysis of any campaign. So, create metrics to keep track of reach, leads, engagement, and number of fans or mentions. Also there are many tools available to gauge data like popular perception, feedback and brand influence. A good grip on these metrics will help you get and maintain a great ROI.

Measuring Tangible Benefits:

Lead conversions, website traffic, pay per clicks are metrics that are easy to quantify and shows direct benefits. There are many tools like Google analytics that track the No of leads from particular ads. This type of analytics gives an idea of cost per clicks, leads and ads, so that you can make an effective decision on marketing spends.

What we discussed above, are just indicators of your campaign performance. To get actual ROI, the results from each metrics have to be translated into monetary value. This value is then divided by cost of running the campaign to arrive at ROI. For each projects you will get different ROI, as there is no formula that fits all here. But the basics will remain same. Also keep monitoring the ROI to keep check on the spending, and weed out the bad expense. Because every rupee you save is the rupee you earn, so don’t over spend your budget on dud adverts.