10 OTT Video Trends You’ll See in 2023
1. Rapid Growth of Regional Languages in OTT Platforms:
The proportion of regional languages in all OTT (over-the-top) video content will Increase in High Frequency in 2023. One of the biggest reasons that regional language content boomed all through the pandemic is the change in way of life delivered approximately by means of covid-19. People have been compelled to stay indoors due to protection reasons which clearly intended they might discover and socialize less. Staying limited within one’s domestic life improved the reliance on virtual types of communication and entertainment, specifically through the phone and the internet.
2.The continued growth of subscription-based streaming services: As more and more consumers cut the cord on traditional cable and satellite packages, subscription-based streaming services will continue to grow in popularity. This trend is already well underway, with companies like Netflix, Hulu, and Amazon Prime leading the charge.
3.The rise of live streaming: Live streaming has already become a major trend in the world of online video, and it’s only set to become more popular in the coming years. From live concerts and sporting events to live news coverage and gaming tournaments, there are endless possibilities for live streaming content.
4.The proliferation of short-form content: With the rise of social media platforms like TikTok and Instagram, short-form content has become increasingly popular. Expect to see more and more videos that are quick, snappy, and easy to consume on the go.
5.The growth of mobile video: As smartphone usage continues to rise around the world, the consumption of mobile video will also increase. This trend will be driven by the proliferation of high-speed mobile networks and the increasing availability of affordable, high-quality devices.
6.The rise of interactive video: Interactive video, which allows viewers to make choices and shape the outcome of a video, is another trend to watch out for in the coming years. This technology has already been used in a number of successful campaigns, and it’s expected to become more widespread as it becomes more accessible.
7.The use of artificial intelligence in video production: Artificial intelligence is already being used in a number of different ways in the video production process, from automating tasks like color grading and audio mixing to helping with the creation of storyboards and even writing scripts.
8.The increased use of personalized video: Personalized video, which is tailored to the interests and preferences of individual viewers, is expected to become more popular as companies look for new ways to engage their audiences. This could include personalized recommendations for what to watch next or customized video content based on a viewer’s previous viewing history.
9.The growth of online video advertising: As more and more consumers turn to online video for their entertainment needs, online video advertising will continue to grow in popularity. This trend will be driven by the increasing availability of targeted advertising options and the ability to track the effectiveness of campaigns in real-time.
10.The expansion of content partnerships: In an effort to stand out in a crowded market, streaming services and content creators will continue to form partnerships and collaborate on new projects. This could include co-producing original content or licensing existing content from other companies.
