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Personalize Your Marketing for Bigger Results

Are you still using the marketing model one size fits all?

In today’s society of social media, email and the World Wide Web, (When was the last time you heard the internet called that?) people are exposed to ever-greater degrees of advertising and marketing. With this increase people have learned to tune-out much of the marketing they see. So how do we as advertisers and marketers reach the…

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The #1 Factor That Turns More Prospects Into Customers Than Anything Else And Nearly All SMALL BUSINESS OWNERS Fail To Work On.

As small business owners we love our business (most days, lol) and feel strongly that our products or services can provide outstanding value to our customers. The problem is our prospects likely do not know this…yet. In order to set a prospect on the path of becoming a valuable customer, it’s imperative that your initial contact makes a lasting impression. An impression that leaves your…

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Ten Cost Effective Ways to Promote Your Business

Get a Website or Update Your Website

I know I have said this before but it is irresponsible and bad business practice to have no website in this digital age but it is even worse to have one that is out of date.

Start an Email Campaign

This is such a cheap and easy way to stay in contact with your existing clients, so there is really no excuse not to do it. There are templates available for the…

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No More Excuses, Build an Email List

The Why

Email marketing has been around for quite some time but some small companies still do not take advantage of its benefits. It is one of the cheapest marketing avenues that can be used with some of the greatest return on investment for recurring business. Email marketing allows you to:

Keep your customers informed on your business, new products and offers

Keep your company in front of your…

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Fun Design Trends for 2016

I remember back several years ago when I first encountered the flat, long, scrolling websites. I was introduced to them while surfing innovative design and marketing websites. And I ate them up. I loved the large hero banners and the lack of shadows, textures and stylized buttons. I was also in awe with the background videos, “What video playing behind the call-to-action and learn more buttons.”…

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How to Create the Perfect Business Holiday Card

‘Tis the season to show goodwill and appreciation to the ones we love and care about as well as the less fortunate. This should also be the time to thank all of your customers and clients for doing business with you throughout the year. A holiday greeting card is the perfect and inexpensive way to say thank you and keep your customers thinking about you into the New Year.

Below are some tips to…

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Why Businesses Should Send Out Greeting Cards This Holiday Season

During the holiday season it is a good time to recognize and say thank you to your loyal customers. It may seem like a little thing but it can go a long way in customer service and life long loyalty. Add a coupon or offer a discount and your little holiday greeting card could increase your sales for the end of the year.

Not convinced you should send out a printed greeting card during the…

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4 Direct Mail Pieces that Get Opened and Read

I love getting interesting things in the mail, who doesn’t. I am attracted to the bright and shiny, bold colors and unusual shapes and sizes that grace the mailbox on a daily basis. I can’t help myself from taking a closer look at an oversized, well-designed postcard or a shiny catalog from a company a bit out of my price range. I look at these things and am even tempted to make a purchase…and I…

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Developing a Brand Promise

Have you ever wondered what exactly is a brand promise? Basically it is the essence and tone of your company. A brand promise is something that a company promises to the people who it does business with or comes in contact with. Companies that deliver on their brand promises create real brand value and have “real” loyal customers that come back over and over again.

Your brand promise should:

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Three Things You Should Try With Your Email Campaign Now

You have a bunch of emails acquired by different means throughout your company’s lifetime. Some were given over the phone by simply asking for contact information, some from signing up on a physical form during a trade show or a networking event and others from past offers you have well, offered. Now you are ready to take some time to engage with those people through an email campaign.

Many…

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Why You Should Use Email Marketing

#Email #Email Facts #Email Marketing

Why You Should Be Blogging

Blogging can be very beneficial to almost all businesses. Whether you are small and just starting out or have been around for awhile, blogging has great potential.

You may be intimidated by blogging because of the amount of effort you will have to put into maintaining a blog but it can be worth the effort if done correctly and consistently. So many business owners wonder if it is important to…

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#Blooing #Content Marketing #How to blog

10 Ways to Update Your Website

I come from a print background and I remember when I first began designing for the web. For a lot of designers it was a difficult transition because designing for the web was very limiting. As a designer you were limited by size, resolution, and fonts, just to name a few, and some of my fellow designers just couldn’t make the jump. However, websites have come a long way and the technologies have…

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Direct Mail Innovative Marketing Tool for the Modern Age

I don’t know about you but I enjoy going to the mailbox to get the mail. All too often today everything is digitized and online, and getting a simple piece of mail has become a bit of a relief to me. I love perusing catalogs, postcards, and coupon packages to see what is available for me to take advantage of in my neighborhood. You can say that I do this because I am in the business of direct…

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Types of Landing Pages

A landing page is a web page that a viewer lands on. However, when referred to in marketing it is usually a web page separate from your website that is designed for a single solidary purpose. Whether it is to get a viewer to click, learn more, or fill out a form, all landing pages are used to get your viewer to act in some way. Landing pages are designations for a viewer to go to after they…

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Envelopes That Will Get Your Mail Opened

20 Ways to Start Your Letter Mailer

Sometimes it is hard to get started writing a sales letter. The first sentence or couple of words are very important because you only have a few short seconds to entice your reader to read down. . Below are twenty oepners to get your reader interested.

“Great news!”

“Believe it or not …”

“You may be wondering why …”

“You’re a customer who deserves …”

“If you like ________, you’ll love ______.”

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