THANK YOU & GOODBYE
Disco Naïveté , a new music blog - 2009-2023('ish)
It’s been a pretty wild ride but since I haven’t posted in little over a year (and to be honest, I was already slacking pretty hard a while before that as well) it’s time to properly call it quits. But not without a proper goodbye....
I started Disco Naïveté in 2009 as an outlet for all my musical findings because my friends were sick of me spamming them new music every day and wanted to steer my obsession away from them (thank you for that!). The blog took proportions I never expected it to take and I was offered opportunities I could only dream of (being mentioned on Pitchfork, The Guardian and the NY Times, hosting SXSW showcases, an internship at XL and Young Turks) which still make me a bit emotional to this day. Discovering and supporting new artists was something that gave me a lot of energy and inspiration and helped me learn the in’s and out’s of the industry and meet a lot of great people working in it for which I am forever grateful as it has helped shape my life as it is today. For those who are not aware: I quite my job as a lawyer in 2015 and have been active as an artist manager (with some consultancy on the side) ever since. A step I could only take because of the network and knowledge I built up through this little internet hobby “thing.”
2009 - 2015 was a very specific time on the internet where artists uploaded new tracks to the internet with only a small or no proper team behind them and the blogosphere randomly (or not so randomly) discovering them, sharing them and helping the artist get to overnight fame. Some of those are currently rightful superstars (Lana Del Rey, Billie Eilish, Haim, Marina & the Diamonds, The xx, Lorde, Charli XCX - to name but a few) and I consider it a privilege to have them watched blossom from day 0 and have played a (very very very) little part in their early careers by excitedly sharing their music. And while new music is still being uploaded and shared every second (more music than ever, apparently) it’s undeniably a very different landscape than the golden years of bloggers and also hard to keep up with it all if you have a proper job. That’s not to say I don’t miss discovering new music (and I try and keep up with a Spotify “New Music” playlist that’s still being updated every Friday) - I get excited about new artists and music every single day of my life but cannot find the time to do blurbs on them on the internet anymore.
I want to thank you for being part of this story and the support and love I gained from all of you over the years. When I started Disco Naïveté I had no ambitions of doing something in the music industry at all and throughout the years I was apparently able to shape all of this love for music and internet-knowledge into some sort of proper “job” - who would have thought! If you wanna keep up to date on those adventures, just follow me on Instagram or Twitter where I’ll continue to stay active.
There’s no words to really sum up how I feel right now but I hope my message has come across somewhat.
Lots and lots of love,
Jarri
(picture taken by Tina Herbots)



















