Social Media, Analysis #1, Research Activity, PH 402
When comparing San Diego and San Francisco County’s top 5 Facebook posts, the first thing I noticed is that San Diego had more posts that were updated recently in their top 5 than San Francisco had. More people liked San Diego County’s posts within the past month than within the San Francisco community. Another thing I noticed right away was that San Francisco’s top liked posts were more community involved versus individually involved posts. Something that San Diego can work on is posting more about what the community is doing at any given time. San Diego has some great community aspects around it such as Petco park and the Padres Foundation, Quartyard in the Downtown area, multiple dog parks, and lots of craft breweries that love to honor themselves. There are multiple events going on at any given week and San Diego would be at an advantage if they posted more about what the community it doing around it. San Francisco on the other hand didn’t have as many likes or share as San Diego did. It would be beneficial of them to possibly post things at a critical time or hour to gain more attention from the Facebook user. If San Francisco could improve their likes, comments and share rate, the articles are more likely to pop up more frequently on a persons page as advertisement. One thing that San Francisco had on San Diego was a high character count per article. This can be a benefit or a downfall to gaining attention of a reader. Some people prefer an article to be short and sweet and others like tons of details. I think it would be beneficial for San Diego to vary their article size more often. It might attract other readers and thus encouraging more likes, comments and shares. One final thing the County of San Francisco can improve on is how frequently they post. In comparison to San Diego, the County of San Francisco post almost half as much as San Diego does. This relates to videos, links, articles etc. If they could increase how often they post it would increase the viral activity among their community.
@globalcommunicationproject
I agree that perhaps posting more about what is happening in the community could attract more audience. I also recommend that San Diego County should use hashtags to involve more audience. They should also take advantage of upcoming events and holidays to tailor their posts around them.
