W5: Social Media in Politics: A help, or hindrance?
Statistically, social media has demonstrated some pretty phenomenal changes over the last few years. As of 2017, our average daily usage was calculated at 135 minutes per day, equating to a whopping 66.6% increase over the last 5 years (Statisa, 2017). That’s almost 35 days of our year spent scrolling through the trending reality TV recaps and videos of cute animals. Although, I’m not complaining #TeamDog #BachelourInParadiseAU.
Trending hashtags aside - social media has developed an incredible power over our political landscape over this time, by providing users with a barrier-free ability to interact, connect and communicate with political parties and influence an immediate nature of civic culture. However - does this help or hinder our political culture?
The ability for political parties to communicate with users and broadcast relative information on policies and campaigns while reaching new audiences such as millennials is certainly a benefit for our political society – I personally however, enjoy the sense of light-hearted familiarity this provides the audience. During the 2008 US election, Barack Obama ‘used the informality of social media’ (Katz, 2013, p. 12) to connect to wider audiences, potentially aiding his success to presidency through digital engagement. Similarly, Kevin Rudd (or #KRudd) utilised Instagram by portraying himself as the ‘average Joe’ through raw (and at times, unflattering) selfies to take the good ole’ Aussie ‘mickey’ out of himself. Relatable much?
Personally, I think its great content. However, there is a downside to this argument, too.
A rise in social media however means an increased level of citizen participation in the context of politics and civil culture (Young, 2010). Digital communication is a two-way medium, and social media acts as a platform for true ‘average Joe’s’ to express their unofficial, amateur and at times – uninformed view of political concepts with the potential for this to be misinterpreted as certified political content, or generally influential to other users which consequently, adds pressure for political parties to act with immediacy. The problem here? Social media users respond to content, not context. The same reason a cute animal video goes viral because it’s cute – no one’s asking why the slow-motioned dog missed the treat thrown at him…
Social Media Users VS Political Party
This was demonstrated when ABC’s Four Corners aired a segment with shocking claims that a detention centre in the NT were mistreating youth detainees (ABC, 2016). Naturally, social media users exploded with backlash against the Government, enabling users to ‘feed off’ each other’s outrage and opinion. This built enormous pressure for the party to act immediately via Royal Commission, only later to realise the sources of the Four Corner’s story were out of date and the content later labelled ‘misleading’ (ABC News, 2017), demonstrating social media users are quick to respond to content, not context and the pressure of immediacy can result in political misjudgements and –in this case – a large loss of tax payer’s funds.
Political science professor Jodi Dean One is particular media scholar who believes social media may be a hindrance to our political landscape (DCU School of Communications 2013):
Now, over to you.
How do you think social media helps or hinders the political landscape, and why? Share your thoughts by reblogging below.
References
ABC, 2017, Australia’s Shame, ABC: Four Corners, viewed 20th April 2018, <http://www.abc.net.au/4corners/australias-shame-promo/7649462>
DCU School of Communication 2013, IAMCR 2013 Plenary No. 3 - Jodi Dean, 3 July, viewed 16th April 2018, <https://www.youtube.com/watch?v=N5ABPuNQ6IU>.
Hitch, G, 2017, Don Dale Four Corners report ‘sensationalist, misleading’, NT royal commission hears, ABC News, viewed 20th April 2018, <http://www.abc.net.au/news/2017-04-27/don-dale-four-corners-report-sensationalist-commission-hears/8475738>
Katz, J Barris, M Jain, A 2013, The Social Media President: Barack Obama and the Politics of Digital Engagement, Palgrave Macmillan US, New York.
Statisa, 2017, Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes), Statisa: The Statistics Portal, viewed 16th April 2018, <https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/>
Young, S 2010, News, political reporting and the internet, in How Australia Decides, Cambridge University Press, Victoria, Australia.
Images
Instagram, 2017, mrkrudd, viewed 20th April 2018, <https://www.instagram.com/mrkrudd/?hl=en>
News Corp, 2018, Bachelor in Paradise Australia Recap, viewed 20th April 2018, <http://www.news.com.au/entertainment/tv/reality-tv/bachelor-in-paradise-contestant-explodes-a-fking-stitchup/news-story/a9e1e02849d8e6bd00b06b85be0f8905>
Another great post, Chanelle! Your concept of reacting to content and not context is very eloquently put. I agree. Sadly much like the media cycle online participation has become about reacting first and checking facts later. I try to be vigilant in this area but despite my best efforts even I have been guilty of reacting first only to find the information was outdated later. In my case it was Barilla pasta’s comments on homosexuals. Whoops! I agree social media has a lot of power to communicate with politicians and get constituent messages out there but I wonder how effective they are at achieving real and timely change given the recent Australian Equal Marriage rights debate? Support, campaigning and petitioning for equal rights was abundant on social media platforms and showcased the majority’s view in support of equality. Yet for years the government managed to evade implementing it despite direct online pressure to do so. What do you think?














