Monterey Bay Aquarium

gracie abrams
sheepfilms
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The Bowery Presents
Sweet Seals For You, Always
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Misplaced Lens Cap

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Interview Vampire Daily

Andulka

roma★
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Claire Keane
Doug Jones

EXPECTATIONS

@theartofmadeline
Show & Tell
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@doubleyoudenim-blog
Sketchup Doubleyoudenim pop up eventÂ
Location shoot - Topsham, Devon
What is an intern?
Being told that I was going to be working, helping, collaborating and learning along side a level six-fashion communication student gave me mixed emotions. I was so excited to see what third year was really like and whether it matched all the horror stories that I had heard and been told previously. I was pretty nervous too, because I know how important this time was for them and I didn’t want to disappoint, annoy or jeopardize anything that they had worked so hard for.
 My first meeting, with Ruby, was so engaging. She talked me through her project and her sense of passion and enthusiasm that she had for her project really inspired me and made me instantly excited to be apart of this amazing journey. Ruby was so friendly, approachable and understanding as to what this whole program was about for the both of us and she too, wanted to get the most out of this experience.
The first couple of weeks were mainly about assisting with the tasks she needed in order for her to move forward with Meraki - meaning to do something with creativity, soul and love. Her publication is about celebrating woman who have used faith through the most difficult times in their lives. And the more time I spent with Ruby, I too became so appreciative of all the amazing woman I have in my life. Seeing Meraki come to life was so inspiring. The hours, time and effort that Ruby put into making this the best it could possibly be made our time together enjoyable and an amazing learning experience.
 As time move forward, too quickly, we became closer than I could of ever imagined. I tried my best to support her in any way I could and whenever I could. But all good things must come to an end and Meraki was handed over. The end result was professional, flawless and a true reflection of Ruby herself. At this point there was only a few weeks left until I wouldn’t ever work with Ruby again. I continued to assist and help her with anything she needed and it was in these last days that we spent together that I really understood the meaning of the internship programme. I had seen her through the most successful parts of Meraki, witnessed first hand how frustrating third year really is and how important it is to know that you’re never alone, someone is always there to help and listen to you and to enjoy whatever time you have left with the people that have sat amongst you for 3 years.
During my time with Ruby, I have learned so much about third year. The struggles, the reality of the real world and that everything comes down to this. Not only this, but I have learned how to treat my intern when I get to my last year, how to give them the most out of the experience and that I need to start saving. My confidence has grown, Ruby taught me things, helped me with my projects and gave me her honest opinion. Because of this, I will always be truly grateful to her. I couldn’t be more proud of all that she has achieved, her smiley and sunny attitude fills the whole room with so much light and I hope I can be the same when I’m where she is now.
Social media mock up
Denim packaging
Website mock up
What is the true cost of fast fashion?
Never before have we been able to buy our clothes more inexpensively than we can today and because of this, the fashion industry has become the second most polluting factor to our world – which sucks. The fact that fashion changes within a blink of an eye don't help our ‘throw away’ attitude, nor does the rise of social media fame. The consumers of today are oblivious to the horrifying statistics of fast fashion and I honestly think if people knew what damage they were doing, things would start to change rapidly.
 Saving money is on everyone’s minds – including those at the top of the fashion food chain. Producing clothes miles and miles away in third world countries, paying less than any kind of minimum wage and with no working rights for women, children and, even men, is how they save their pennies for themselves -  how selfish. Countries like China, Indonesia, Bangladesh, India, Romania and Sri Lanka are at the top of their game in terms of skills and craftsmanship, producing some of those most intricate and well-made garments around. These are the people that get ZERO credit for their work and are totally forgotten about throughout the whole purchasing experience.
 The worst part of all this is that these incredibly talented people don’t even get paid enough to live!!! What even is that, COME ON! Children are used for their tiny hands and bodies, which can be incredibly dangerous, as well as being paid a fraction of what men get paid. Women often take their infant children to work due to the non-existent childcare on offer. The majority of female workers don’t even get to keep the money they earn; it goes straight into the pockets of their male superiors who don’t get much more than the women anyways. IS THIS A JOKE!!!!
 Of course, the environment is always the one thing that suffers the consequences of our behavior. Chemicals find their way into our water systems, fossil fuels, air pollution, and landfills are the prices our world pays for our high pace demands and lifestyles. A huge 2 million tons of textiles are thrown away each year, which means it has become the fastest growing WASTE product!!
 All I can say is thank god for ethical fashion brands – yes they do exist and more brands need to convert to this way of life, period. Paying their employees a fair living wage, providing them with safe and secure working conditions and training them within specific fields are just a few ways ethical brands support the fair trade system. If more people knew what sacrifices were being made just so they can get a one hit wonder for a night out, then I think lots more people would think before buying into fast fashion.
 The world needs to sit up and listen. We treat our world as if it’s never going to cease to exist as if it’s indestructible – immortal. One day it won’t be able to take anymore and that’ll be the day when people start listening when it’s too late.
Introduction to Sketch-UP