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@rachkrauss
PR and Media Relations are a crucial part of marketing strategies, but some of the activities involved are very time-consuming. One of these is building your own media contact list.
Wait, why don’t you just buy a full list of contacts? You can always spray and pray, but usually it doesn’t...
You’ve been busy building your presslist of media contacts. You gathered a list of people who may help you spreading the word about your business.
Now you want to start engaging journalists, bloggers and influencers - but how exactly?
Here are a few tips to pitch journalists and influencers...
Social media has changed the way businesses market themselves online. It has forever altered how they interact, respond and meet customer needs. Blah, blah, blah. You get it, which is why you’re here so I won’t dilly dally around the importance of Social Media any longer. Instead, we’ll skip...
On a social content strategy:Â
“Write about topics both of you [you + your potential customers] are interested in. If you sell smoothies, talk about food, how to develop a great palette, travel, evolution, agriculture, the future of the planet… the topics are endless.
Provide utility. Share tips on how to make my life better. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps…. the topics are endless.
Your customers have given you permission to interrupt their day. Don’t suck at it. Be respectful of their attention. Create a warm space in their heart for your brand. Contribute something incredible, of value.
That is the only way to win big.”Â
Avinash Kushik has a fantastic post on his blog, Occam’s Razor, on Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Definitely worth a read!Â
Emphasis added.Â
Some good, useful tips on strengthening social media strategy:
Monday starts a new road for me at NPR. After several great years, I’m leaving the Social Media Desk and moving on to work in Business Partnerships. I am proud to leave the social media desk in the more-than-capable hands of Wright Bryan and Melody Kramer, not to mention the hundreds of...
See on Scoop.it - DealerAuthority
…An intriguing metric—even the name sounds like we’re headed down the right path!
An intriguing metric is unique in how it can directly relate to growth. There’re tons of metrics out there: followers, likes, clicks, impressions, etc. How do you know...
How Any Industry Can Capture Customers Through Facebook
How Any Industry Can Capture Customers Through Facebook With any social media strategy, goals should include positive results, sales, interaction, and an increased customer base. From testing many strategies, we found that remarketing and strategic email capture campaigns have great return-on-investments and help generate substantial customer lists.<img … http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Nh5cRKG2Lw0/1qHorAH
Social Media Tactics Every Small Business Should Be Using Social media marketing is no longer an option for today’s small business owner. With as many as 90% of small businesses using social media, the question isn’t when, but how you will use it to expand and grow your reach. But too often, business owners feel stumped by social media, allowing it to take a back seat instead of harnessing its power. Maybe it’s a fear of the unknown or the overwhelm that comes with learning something new. Whatever the case, the effective use of social media can confuse even the most seasoned business marketer. But the good news is this. No matter what stage you’re in, you can reinvent your online presence. Make a few tweaks to shift your use of social media and immediately improve your results!  Social Media Tip: Create a Plan and a Daily Schedule WHY USE AN EDITORIAL CALENDAR IN YOUR BUSINESS? +CoSchedule suggests that like a traditional editorial calendar, your social media calendar should: - Provide a place to generate post ideas and key topics. - Assign writing and other editorial tasks to key members of your team. - Create a publishing schedule that helps you maintain a consistent presence. - Allow you to visualize your marketing strategy in a way that everyone can understand. Act as a communication point to team members. Read it and pin it here: http://rebekahradice.com/social-media-tactics/ #socialmediamarketing  #socialmediatips  #smallbusiness http://click-to-read-mo.re/p/9fAj/521bf625
Calgary farmers market: Open all winter
Advertising Agency: WAX Partnership, Canada Via
Cute, original advertisment!
Worth a read: How entertainment companies are using social media to reach audiences in new ways. Â
Last weekend, If I Stay, based on a popular young-adult novel, opened at the box office to $16.3 million, according to Box Office Mojo. Part of that haul probably was a result of dialogue generated with potential viewers via the movie’s Twitter, Instagram and Tumblr accounts and those of star Chloë Grace Moretz.
Fans were asked to vote on their favorite moments from the trailer, create and post GIFs (short, animated loops of images) and share their own photos using a special hashtag. The If I Stay team then released an alternate poster using fan-voted suggestions and a new trailer showcasing fan-submitted photos.
Fans “were really involved in a meaningful way, and that made a huge difference,” says Blair Rich, executive vice president of worldwide marketing for Warner Bros. And although the studio still promoted the film on Facebook, “it wasn’t the place of our focus. Instagram is newer and slightly cooler for this age group, and Tumblr just proved to be such a great visual vehicle for this film.”
The size of your problems is nothing compared with your ability to solve them. Don’t overestimate your problems, and underestimate yourself.
October cover girl Emmy Rossum took over Cosmo Insta to share her favorite moments from her photo shoot! Which is your fave?
Love how the photos show how everything comes together for a shoot!
