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While using professional models for your apparels can be a great way to showcase your products in your online store, you introduce a bunch of additional post processing for the model due to it’s presence in the photograph. In a similar recent project, a customer sent us 200 apparel shots on model for retouching their skin and face. Continue reading
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Shutter speed or “exposure time“, in photography, is the length of time a camera's shutter is open. By freezing or blurring motion, shutter speed turns into one of the three pillars of photography. It is where the magic happens. This is what creates the dramatic effects you see in your pictures. From crisp, clear puppies rolling in the grass to the serene blurred waters of a waterfall, it is all due to shutter speed. In order to understand shutter speed we have to look at a few key points and tidbits of information. What is shutter speed?It is the time in which a shutter is open at a given setting. The shutter (the ‘curtain’ that lets light in) stands open for a pre-determined length of time to expose light to the camera sensor. If it is set to a higher, fast speed then the action you are photographing is frozen completely. If it is set to a lower speed then it allows for a motion blur photograph where moving objects appear blurred along with the direction of the motion, most commonly seen with waterfall or snowfall pictures. The slow shutter effect is often used in sale ads for fast vehicles such as cars, bikes and boats to give a sense of speed and motion with visual appeal. Fast and Slow? What do you mean?The shutter speed is generally measured in fractures of a second, for example, ¼ is a quarter of a second where as 1/250 is one two-hundred-and-fiftieth of a second equaling out to four milliseconds. The faster your shutter speed is the more you are going to freeze an object in your photograph. Some photography requires a much faster shutter speed, birds for example.So.. How do I set my shutter?Easy! Most camera’s will self adjust shutter speed through in -camera metering. The camera itself is already adjusting when your camera is set to “Auto” mode shutter speed. You can manually set your shutter speed in two ways. The first is to set the camera to “Shutter Priority” where you set the shutter and the camera adjusts the rest of the settings to it or “Manual” mode where you set everything manually yourself. Each camera is different, do not be scared to read over your manual and try new shots. Taking multiple pictures on multiple settings will help you get a feel for how shutter speed works on your individual camera. Taking a session and writing down notes on which pictures on a card were taken at what setting will help you determine what works best for each of your photography subjects.
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Lightroom is a fantastic piece of software that gives you the ability to adjust the white balance of any photo to better suit the lighting conditions in which the photo was taken. Whether it was tungsten, with flash, or in the daylight. It is possible to adjust the white balance in three different ways. Firstly you can choose a preset white balance option. Secondly, you can use a dropper to select an area of the photo that you want to be a neutral colour. Finally, you can use tint, and temp slides to fine tune the white balance. This tutorial will teach how to use each of these three options. The first thing to do is take a look at the image below. This is a photo that was shot in a studio with a DSLR, and flash light. A white background was used, but if you look closer, you will see that not all of the white looks particularly white, instead it looks red. This probably happened because the colour temperature was too high. This warm temperature effect on the white background effects the picture of the product. For this reason it is vital to get the white balance correct. This is extremely easy to do in Lightroom.First Method - Using The White Balance Preset Option Go to the develop module and open the basic panel. Next go to the WB pop up menu, and choose an option from there. The As Shot setting allows you to revert the image back to its original form, as it was when it first came from the camera. Auto uses the image data to calculate the white balance. Second Method - Using The White Balance Selection Tool Once again, go to the develop module and open the basic panel. Next click the 'White Balance Selector' tool. You can also press the W key. Now move the 'White Balance Selector' into the area of the photo that should be a neutral gray. Don't select any areas that aren't 100% white, or any spectral highlights. After you have found the correct area, click on it. There is a live preview area in the top left corner, this allows you to see any results before you make them final. Third Method - Using The Tint & Temp Sliders For the pros, who aren't willing to rely an auto options, or tools, there is a tint, and temp slider control that allows you to adjust the white balance manually, down to the last detail. Tint - This allows you to fine tune the white balance, specifically to counteract any magenta or green tint. If you move the slider left (which is negative values), you add green to the photo. Whereas if you move it to the right (which is positive values), you will add magenta. Temp - This uses the Kelvin colour temperature scale to fine tune the white balance. If you move the slider to the left, it will look cooler. Move it to the right, it will appear warmer. Alternatively, set a specific Kelvin value in the temp text box, this allows you to match the colour to the ambient light. If you click the current value in the box, it will allow you to enter a new value. To sum up, whether you have used the dropper, or chosen a preset, you will still probably have to do some manual tweaking till you get the ideal result. In this case, head back to the white balance menu, and click either temp or tint once.
Setting up a new online store? Or maybe you have some product to sell on eBay or Amazon? Whatever your reasons, getting the right picture for your product can mean the difference between success and failure. You need to get it right. Fortunately, getting it right is simple, you just need to know the right product photography techniques. That is why we have put together this list of ten product photography tips, so that you can get the best product picture, every time. 1. Have A White Background - Want them great white shots like you see in the catalogs, make sure you have a white infinity curve. Get a white piece of paper or fabric and curve it slightly, this will give the white background that you are looking for. 2. Get A Tripod - You want the picture to be clear and crisp, so get a tripod to avoid unnecessary movement. So make sure you take the picture with a tripod. 3. Get A Timer - Following on from above, you holding the camera while taking a picture, even on a tripod can cause slight blurring. If you use a timer nothing will interfere with the picture and you will get the perfect product picture. 4. Have The Product In Its Natural Environment - If you have shoes, show a model wearing them. Make sure your customers can relate to the product and can visualize it in its natural environment. 5. Use 'Flower' Setting - Use this setting while taking close up shots of your products (it looks like a tulip and is called "Macro". This will cause a narrow depth of field and will make close up items look fantastic. 6. Edit Your Photos - Taking the photos is just the first step, the real work is done in the editing. Make sure you touch up your photos, highlighting features, color correction and more can make a product go from looking good to looking great. 7. Give Your Customers A Sense Of Scale - A picture of a product on white background will look great, but it can be difficult for your customers to visualize the size of the item. If you put it next to something a customer knows the size of, a chair or a model for example - then they will be able to visualize your item much better. 8. Don't Use Flash - A picture with the flash turned on, lit by the flash look amateur, like something from eBay. Make sure you light your picture from sources other than the direct flash for a more professional look. 9. Crop The Photo - You probably have large white areas all around the image, making your products look less impressive, make sure you crop as much of the white space out as possible. It will make you product seem larger and will draw the customers eye where you want it to be. 10. Make Sure Your Camera Lens & The Product Are Completely Clean - The worst thing you can do is have a mark on the product you are photographing, or on the lens. Make sure you present the best image of the product you can and get everything sparkling clean.
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