Ed Felix

I currently lead the digital practice at Y&R in Lima, Perú. The Lima office handles creative accounts for clients like Movistar, Cristal, Toyota, LAN Airlines, and Marca Perú. Before my venture to South America, I spearheaded the emerging media practice within Conill (Saatchi & Saachi) in Los Angeles. My clients included Toyota, T-Mobile, and various P&G brands. I moved to LA from Kansas City, where I led mobile marketing planning and development on behalf of VML clients such as Gatorade, Southwest Airlines, Kellogg's, Dell, SAP, Waste Management, and Ford Canada. My digital marketing career began as a Strategist for MobileBehavior, a mobile marketing and consulting firm NYC. During my time there I planned and executed mobile campaigns for companies like AT&T, Gatorade, Levi’s and FADER Magazine. FAQ: "So why Perú?" The country's economy is booming, there is a ton of opportunity in the digital space as adoption and infrastructure grows exponentially, the food is amazing, and everyday is an adventure. Also... striving to "de-gringo-fy" myself by tapping into my Latino roots.

[edfelix]

Don't Be A UX Statistic

Great infographic by Vitamin T. Don't miss the parallax version here: http://vitamintalent.com/ux-statistic/#Introduction

[edfelix]

Ha ha ha... This is great!

[digithoughts]

Facebook introduces autoplaying video ads

The video ads will begin to play as you scroll through News Feed, but if you don’t want to watch, you can simply keep scrolling and the video will stop playing. Video ads that start playing when they appear on screen are pre-downloaded when you are on WiFi so they do not consume additional data. Videos will not play with sound unless you turn the sound on. To do this, click or tap on the video.

People will go NUTS. And then they won’t. 

[edfelix]

Y&R Copywriter in Indonesia Dies After Tweet About Overwork

On Saturday, Mita Diran posted a complaint on Twitter: "30 hours of working and still going strooong." She died the following day.

Nothing has proven the direct correlation, but this is still sad. One of the best/hardest professional lessons I am learning (as I get older) is how to courteously say, "No." 

[creativesomething]

If ideas go anywhere, it is because other people carry them.

Frank Chimero (via creativesomething)

[edfelix]

Arden Reed: 3D Scanning + Food Truck = Custom Tailored Suits

[inspirationmobile]

Viber iOS 7 Concept by Ramotion Follow: Twitter | Facebook | Pinterest | Behance

[edfelix]

Love this UX approach. Tailoring experience to adapt and evolve. Props to the team at Ramotion.

[parislemon]

Such a great cover on this week’s Bloomberg Businessweek. 

(Humorous backstory too.)

[digitalcurator]

This is my presentation from the Digital Pulse Conference in Boston.

[edfelix]

Great preso by one of the best in digital -- @mlundgren

[thisadvertisinglife]

how you feel when the pitch you thought was in the bag is won by another agency

Thanks, Josh!

[courtenaybird]

Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.

-Will Rogers | How These 11 Products Made Us NEED Them  (via courtenaybird)

[edfelix]

Check out my friend's kid reacting to the new iOS 7 this morning. Hilarious!

http://youtu.be/JTpXVv-DaBQ

[courtenaybird]

@ltm: The Microsoft/Nokia deal visualized

[senornerd]

::Yawn::

[senornerd]

With Twitterspirit, Twitter Gets Its Own Snapchat: A Disappearing Tweet Hack... | TechCrunch

I’m still less than impressed with Snapchat as a platform. Now when you add snapchat’s main functionality to an existing platform, it becomes a kickass add-on.

This is perfect for those tweets you want to send out (ie: how are you @/replies), but don’t want cluttering up your twitter feed unnecessarily. 

Twitter is working on ways of getting more juice out of its vast trove of user content — that new “blue line” for conversation threads, for example, is a way for older conversations to resurface — so I don’t know how it is going to feel about this: a developer called Pierre Legrai..

[edfelix]

Bring Junot to "work" day. (at Young & Rubicam - Y&R)

[edfelix]

Love the completely see-through kitchen here. So much action at one of the Top 50 restaurants in the world. (at Restaurante Central)

[edfelix]

A Drinking Glass That Can Prevent Sexual Assault

Three years ago Michael Abramson was at a nightclub in Boston. Shortly after taking a sip of his drink, he knew something was wrong. It was his first drink of the night but "started to feel much more like my 15th drink," he reported. Before he knew what was happening, the suddenly legless Abramson was being thrown out of the club, presumably for being overintoxicated; his friends had to carry him out, and he remained unconscious until the next