China's Gen Z is changing the way people travel.
This summer, young graduates are prioritizing emotional value, freedom, and unique experiences over traditional sightseeing.
Camping, surfing, music festivals, outdoor adventures, and immersive local experiences are becoming increasingly popular, while families are embracing deeper, higher-quality travel experiences.
Travel is no longer just about where you go—it's about how the journey makes you feel.
What's your ideal summer getaway?















