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The last blog.
Hey Aaron, that’s so cool that this course made you realise you want to pursue your career in marketing. Even though not a fan of football, I did enjoy watching the advertisement of Nike, and I can understand your reasons. I really wish to see one of your own projects one day!!! Nice last blog :)
Put that frown upside down
Hey Michelle, as always I really enjoyed reading your post. It’s so nice to have your last post finishing with such a positive note! I do agree with you, even though I also always wear those so called “marketing goggles”, deep inside I do believe there are still some kind people on earth who do things naturally
What did I get from the marketing course?
In the beginning of 2011, I began my own business venture. I was 17 back then, young and inexperienced. However, extremely determined and motivated. My idea was to import organic butters and oils from Africa and also sell certified biological body care products and cosmetics in addition to that. Since organic products were a new trend in Lithuania back then, my business was relatively successful in the beginning. Nevertheless, in the beginning of 2013, after exactly 2 years of operation, I decided to close it. Why is that, you may ask. I always believed it was simply my lack of knowledge.
I always thought one does not need a diploma to be a businessman. I still do! But my experience still slightly changed the way I think about it. I do believe one does not need higher education in order to have innovative ideas and be able to begin and operate his business. However, for the successful growth of business, at least basic knowledge of marketing (as well as economic principles, organisational management, accounting, etc.) is indeed helpful. Anyone can, of course, hire an experienced professional to advice and help implement strategies. But my choice was to learn things for myself. So this is how I ended up in the International Business School of Amsterdam, the place in which I expected and still do to gain a decent amount of knowledge, which would help me in my future business ventures.
I have to admit that so far this choice has not disappointed me. Although only 7 months passed after I began my study, I learned so many things I did not know before, or deepened my knowledge about things I already knew before. Particularly Marketing and Sales Management course gave me a lot of new ideas and inspiration for my future. I realised this was exactly the knowledge I was missing during my business venture. I did not know anything about marketing back then, honestly I thought it only included advertising and persuasion, but now I am aware it is all about the value creation and an exchange. Now I know how much marketing is important for any company and that it is an unseparable part of it. Guest lectures made me think even more about the things I learned and also the mistakes I made when I owned my own business. Because of this course I feel that I have a solid background of knowledge and I am now able to deepen its level, at the same time creating new ideas.
Even after finishing this course I already feel ready again to start something on my own. Though I do believe there is still much to learn. For now on I stick to my initial plan to finish my study first, but I do have to admit my spontaneous soul, thus you never know when a new business idea pops up to my head on my way to the university.
Hey Marvin, I liked your post and the relation to the movie. I always wanted to watch it but actually never did, now i really feel like finally doing it. I also agree with your idea that certain traits, which are basically most important for a good sales person, cannot be trained
Hey Marcio, I really liked your post because i agree with most things what you said, and after I wrote my own post in this topic now i feel I could have made the conclusion as good as yours “a sales person is born, but the good one is trained”, really like this sentence!
Nature vs. Nurture
Retrieved from: https://ba3361.wikispaces.com/
Psychologists have been discussing the connection between nature and nurture for years, as well as the importance of these factors on the person’s ability to achieve goals in life. However, nobody ever came up to the widely accepted conclusion. Same goes for the question about a good sales person. Is he/she made or born? From my point of view, claiming that a successful sales person is made means claiming that basically all people could be successful in sales, which I strongly believe is not true. Thus I tend to agree with those who say it’s the nature rather than nurture that matters. Think about all the people that you know. Do you agree that each of them could become a very successful sales person, if received some kind of training? There are specific personal traits that each good sales person has. These include empathy, optimism, accuracy, self-confidence, and many more. (Source) Moreover, a person needs to be enthusiastic, determined, ambitious, persuasive, as well as have excellent communication skills. Indeed many of these can be trained. However, I think all good sales people are born enthusiastic and determined, something what you cannot really learn, and what indeed makes one to pursue a perfection in the rest of the mentioned skills. I stick to my view that if one is thinking about becoming a great salesperson, one should already be great at a number of other, mostly inborn things that would indicate a large amount of success. From that point, the technical part of sales can be trained and other important skills developed.
reblogged from sofialeonova.tumblr.com
Hello Sofia, nice blog! I have just watched the commercial and I really cannot understand the meaning of it. It is like the most random ad I have ever seen. I do agree it is a good example of bad advertise, since it does not just only not entertain the viewer, but its message is totally unclear as well.
reblogged from danielstockhva.tumblr.com
Daniel, I liked your blogpost, because it is so concrete and straight to the point, also it is based on your own opinion. One side of me agrees with you, that people do remember even if it is bad. But then I wonder about how ethical those advertisements were, and it kinda makes it bad again. However, seeing “bad” Ryanair advertisement never made me not to use their services. Still traveling crazy cheap and not regretting :D
“Get back to the job that really matters”
Everyday thousands of marketers spend hours on creating new advertisements, thinking of new innovative and creative approaches how to reach people’s mind and make them use their promoted goods and services. Indeed, many of them succeed by making good advertisements, that stuck in people’s heads and encourage them to try the production or a service. But what exactly is a good advertise? First of all, a good advertisement is the one which is easily memorable for the viewer. If the audience does not remember the advertisement, it can be concluded that the company is basically wasting their time and money. Moreover, a group of people targeted for the ad must be well identifiable. It also includes knowing the best places to publish the advertisement. Another thing is that a good advertisement has to be entertaining, which also makes it easier for a potential customer to remember it. (source) One of the examples of bad advertise is from Mr. Clean, which was introduced in 2011, and which made many people, particularly women, frustrated.
Source: http://www.qualitylogoproducts.com
The campaign was introduced around the mother’s day, and it showed a woman cleaning a window with her daughter, and the advertisement said: “This Mother’s Day, get back to the job that really matters”. One very important aspect of a good advertise is to accomplish its purpose adequately. However, this ad includes the content, which I would describe as humiliating, embarrassing and frustrating. And so did many people (the internet is full of negative comments). It reinforces the stereotypic view to a woman: her only job is to clean the house. What is more, it claims that a woman does not have a right to a free day from cleaning (Mother’s day is supposed to be a day for a woman to have some rest and enjoy herself), even if she has a day off, taking care a house is still mandatory for her. The ad even puts a young girl into it, which can be perceived as some kind of rule, that either young or old, a woman must “lean and know how to clean”. Some people even understood it as a potential offence to men, since it basically says that men are so lazy that they are not even able to take care of the house themselves. (source) This ad mostly sends a very negative message towards women, its content can be considered unethical and humiliating, thus it can be concluded that it is an example of bad advertise. I personally believe there must have been many other ways to advertise Mr. Clean production, rather than sending such a questionable message to its current or potential consumers. If I was a mother and a user of this production, I would seriously have issues buying their production again, since it does not show signs of respect.
reblogged from michellekrevetzk.tumblr.com
Michelle, I love your posts, you have a really good tone for blogging, keep on doing it!! I really enjoyed reading this post and the way you describe things and the sequence and the examples. And I also agree with your conclusion, you can argue whether it is ethical or whatever, but it can be seen as smart for sure. Who does not want to save money?
reblogged from resweermeijermarketing.tumblr.com
I believe people prefer buying from the Dutch grey market rather than straight from the USA because they are aware of the high customs tax for the goods imported to the Netherlands from outside Europe. I guess after calculating it appears to be cheaper to do it this way. What is more, we all know how troubled and time consuming Dutch bureaucracy can be, paperwork takes weeks to be done, so people rather get their Macbook next day than next month, haha.
Hey, that’s a great post! I have never heard of this company before and really enjoyed reading about its innovative workspace. It made me think about our upcoming internship - I would love to do it at one of these companies, which are really exceptional and have a unique way of doing things. Totally agree with you, that it encourages “out of the box” innovative thinking.
Grey market in Lithuania
Source: Obiter.dicta.ca Photo credit: cellbharat.com
Basically everyone knows what the black market is, but once people hear about the grey one, many struggle with the exact meaning of it. The simplest and shortest definition I found online explained grey market as a market where a product is bought and sold outside of the manufacturer’s authorised trading channels. (Source).
Since I come from Lithuania, a country where quite a lot of people are involved in grey market every day (either as a seller or buyer), I see it as a very normal and regular every day transaction. Some time ago, I did not even know that this market has a name and that it is considered to be a very questionable and critical form of entrepreneurship, simply because nobody talks about it in a bad way.
Because of very low average income (third from the bottom in Europe according to the average monthly income: Source), before buying something costly, most people firstly make sure to check various “grey channels”, whether they could get a particular product for way less money. As the golden economic rule suggests, supply exists when there is a demand, many people recognise a potential to earn more money by buying things from outside sources and selling them to local people who are willing to buy it for a lower price than from retailers in their home country.
I was also one of those “grey entrepreneurs” during my last years at high school. Observing people’s behaviour and social trends allowed me to anticipate what would be in demand during a certain period. For example, during winter many people were excited about the spring to come and thus they were already planning their activities during the warm period of the year (winter in Lithuania is long, cold and rough). It did not take me long to realise that people would be looking for bikes (becoming more popular there), and, obviously, for cheaper ones. During the sales period of one British online sports retailer, I purchased a large amount of bikes and sold them in Lithuania for way more expensive than I bought it for. I see it as a benefit for both sides: I earned money and my customers got new good quality bikes for a highly competitive price.
My opinion about the grey market remains influenced by the environment I was raised in and own experiences. If it made a negative impact on the economy or whatever else, I believe government would have already at least tried to stop it. But for now, we still have thousands of people who sell and buy goods through grey market in Lithuania every day.
I really enjoyed reading your post. However, I would not risk using this technology. Just like you said, you never know when your phone falls into a toilet and you end up being broke haha. And so funny how you say "old fashioned credit cards", so how about cash then, it seems like it's some kind of ancient thing, looking at this innovative world full of innovative cards :)
Let me take a selfie
(picture retrieved from sparkzing.net)
Starting from home and ending with the Eiffel tower, nowadays people take selfies everyday everywhere. With the incredibly fast spread use of smartphones, its every owner has a camera, which can make relatively high quality pictures, and a front camera, which makes their phone completely selfie-friendly. However, many selfie-takers face various difficulties in taking pictures of themselves; they have to hold the phone high if with more people, some people’s faces get cut off in the edges, pictures get blurry and not focused well.
“Selfies were never this easy to take!” claim the inventors of the Selfie stick, innovation of the year 2014 (original information here), which helps users to take pictures without having too much trouble. Selfie stick is basically just a long monopod with a handle on one side to hold and a mobile holder on the other end. This €10-30 costing good (information here) lets people take selfies from a good distance without asking any strangers for help. Not surprisingly, this new product is becoming more and more popular, because of the so called Selfie Obsession; everyone wants better selfies.
When I first saw a man taking pictures of himself in front of the fountain in Amsterdam with a selfie stick, I honestly thought he looked weird, since it is not usual so far to take an obvious selfie alone in public. After I saw it several more times, I guess I got used to it. I am not a big selfie taker, but even if I was, I do not think I would purchase this accessory. I stick to the good old fashioned “Can you take a picture of us, please??” when traveling, and so far I find my arm to be long enough to take a good selfie. However, I do believe this invention is a perfect example of problem solution innovation.
reblogged from mariusczyk.tumblr.com
Hey, it is a very interesting and informative blogpost, full of your own opinion! nice one! I really did not know this trick of collecting information, at first I had negative emotions to be honest, I tried to imagine myself being watched, but then I read on and yeah, you convinced me - nothing can surprise me anymore in 21st century as well. They are watching us in any way anyways, so this is not something unacceptable as well I guess.
reblogged from marsh marketing.tumblr.com
Nice post! I really did not know about this failure of Coca-Cola so I really enjoyed reading and learning about it. To be honest I am glad they put the original coke back on market, if the new one was even sweeter than the original one..and yes, indeed it is very important to do the market research for new products in order to avoid the loss.
