The Ingredients Of Successful Projects Executed By E-Commerce Web Designing Services In Australia
In the success of any e-commerce project depends on the harmonious combination of four key things- usability, aesthetics, layout,and structure. Good e-commerce web designing services in Australia see to it that your site has all four with perfect execution. The following principles are what good web design agencies bring to the table when working on an e-commerce project.
You and the people important to your company should be on the same page when it comes to brand perception or more specifically what your store does and what it sells. In case there is a divergence on the opinions of the said people then you need to take stock of your brand perception and positioning.
2.Knowledge of your customers
You need to know well who your customers are and if you are missing out on something in terms of your potential audience. The design of your store needs to cater to the tastes of the people whom you expect to buy your products. They must feel comfortable with the design strategy which is the first step you can take in order to instill confidence in them. Try to figure out buying personas for your store, you have a better chance at coming up with a store design which facilitates higher conversions.
The design agency needs to be a master at easy and intuitive navigation. It needs to be thought out well and in accordance with a strategy. The grouping of products into categories and subcategories must be sensible. Easily scannable and readable labels are also essential.
CTAs and links are fine just as long as the destination is useful and natural. Avoid clutter and almost meaningless navigational paths. Pre-determine the paths that users are going to take in your site. The four important paths are:
It is by means of these navigation paths that users will be able to enter the sales funnel. Substitute text for visuals or icon wherever advisable.
5.Don’t defy expectations
Do not expect the user to have to solve puzzles to have a look at a product and then really like your site. Abide by the expectations of users in the design. Adhere to the customary design signs that have evolved over the years of the internet. The bottom line is to do everything in your power to prevent confusion. So, that really clever idea for navigation that you were thinking about may not be that great idea.
6.Make use of proper tech
While it is indeed true that even today people use archaic machines for their internet activities but that does not mean you should keep everything just right for that minority at the risk of disappointing the tech-enabled majority. This is not to say that design for users with the latest in tech. What I want to convey is that try to reach out to the maximum number of people possible with your design. Avoid things like Flash, parallax scrolling and use the semantic code for the site.
As mentioned above your e-commerce should have an effective and efficient search feature. Use creativity in its implementation and take the buyers personas that you created as your guide. Adhere to the fundamentals of good design.
8. Opt for a consistent design
Make sure that your site has consistency in design. CMSs are of help while maintaining consistency. In your design ensure the following:
o Typography fundamentals
o Consistent color palette
o The tone of images and text should match that of the site design and brand identity.
o Be consistent in the design of CTAs
9. Less can be so much more
Do not overwhelm the user with a flurry of images and text. Pay attention to the importance of empty whitespace. This will make the content of the page stand out.
CTAs are so vital that they warrant an entire post or two on their own. Here two quick tips:
o Again, maintain consistency in appearance
o Focus on the text of the CTA
