Electronic Imaging

[electroimagingcassieg]

Artist Statement

Medi-A Expose-A; An exploration and comparison between old and new media

This series is hugely influenced by new technology vs traditional technology in more than one sense. The content and medium used both reflect each other and the theme. Utilising old encyclopaedias much inspired by Erwan Soyer ‘s collages, my collages display how new media shows the vast difference of how time has naturally evolved everything around us. This ties in with the mediums I have used as they are not viewed as modern photographic equipment but rather vintage, especially photocopying, but the way I am utilising these physical mediums will transform the work to digital marrying with the collages display of evolution.

[electroimagingcassieg]

Exhibition format

https://cassiegazzana.wixsite.com/mysite-3

I chose to display my images on this platform because

- The option for a sliding display is important as I want these photo montages to be constantly shifting but able to stop when being hovered over

- The link is accessible for anyone and is phone friendly

-It’s a clean display with no distractions and I have a lot of control with text and colour

-It’s perfect for a projection which is how ill be displaying the website for the final presentation 

-Ive chosen to present the images as a projection because there are a lot of detail in the scans and a large projection will ensure that everything can be seen. When hovering over the images the sliding motion stops. This is important so views can properly look at each image individually. 

[electroimagingcassieg]

EDITING 

SURGERY SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING

ROYAL SCAN

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING

SUMMER SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING 

PRESIDENT SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING 

MAP SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING 

FASHION SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING 

DIET SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and certain elements.

[electroimagingcassieg]

EDITING

APPLE SCAN 

Ill be editing each scan the same for all. Ill mainly be adjusting the levels (shadows, midtones and highlights), adjusting exposure, adding vibrance through saturation and selective colour, and burning, dodging and sharpening to make the scan crisp but also to highlight the theme of the page and centrain elements. 

[electroimagingcassieg]

FINAL SCAN CONTACT SHEETS 

[electroimagingcassieg]

To keep with the theme of Old media Vs New Media both in technology and context wise, I purchased the most recent and relevant gossip magazines. I want these collages to be full of pop culture references but also to hit on the issue of how much our society has changed. This drastic change should be very explicit in the collage i create with the photocopied encyclopaedia pages and the cut outs from the gossip mags 

[electroimagingcassieg]

EXPERIMENT 

Editing

[electroimagingcassieg]

EXPERIMENTING

Just to get a sense of how I could possibly put a collage together I grabbed the first book of the encyclopaedias series and just flicked through and when I saw advertising and the old advert shown I couldnt help but want to compare the ads we get on our social medias. I went on facebook and screenshot the first ad I saw which didn’t take long as all! Then I made a quick decision to add money in the collage because that is the main goal of advertising and made a few scans with different positioning and once I liked the scan I started to play with movement to create a more psychedelic appearance. I enjoy the look of the scan as an experiment but the finals will be more refined and Ill be making editing editions just to polish the collage.

[electroimagingcassieg]

Assignment 2

This part of the project has progressed to eliminating the camera as a capturing tool and utilising other forms of technology (scanning and photocopying) to create collages. Doing this will widen the limitations of image creation, expand on my initial theme of cut and paste and show vast experimentation with other forms of photographic means and mediums. 

I’ll be experimenting with scanning and photocopying to eventually create a digital imagine. Ill be utilising old encyclopaedias much inspired by Erwan Soyer ‘s collages. My collages will display how new media shows the vast difference of how time has naturally evolved everything around us. This ties in with the mediums I am using as they are not viewed as modern photographic equipment but rather vintage, especially photocopying, but the way I am utilising these physical mediums will transform the work to digital marrying with the collages display of evolution. 

[electroimagingcassieg]

Erwan Soyer 

Soyer focuses on the concept of landscape, inspired by satellite imagery, making a reflection on Biology and Geology. His collages are made without manual intervention by IT tools, from recovered materials, pages and illustrations from old books, cut with a scalpel and assembled with bookbinding techniques. The subject of the books used have a direct relationship with the Geological and Biological worlds and brings meaning and message in a different perspective. The small-format collages are exploring multiple issues such as politics, history, mythology, utopia, science-fiction… made in the spirit of the European Surrealist collages from the early 20th century.

[electroimagingcassieg]

My exhibition platform

https://cassiegazzana.wixsite.com/mysite-2

I chose to display my images on this platform because 

- They are automatically sized and shaped the same making the series more cohesive

- The option for a sliding display is important as I want these photo montages to be constantly shifting but able to stop when being hovered over 

- The link is accessible for anyone and is phone friendly 

-It’s a clean display with no distractions and I have a lot of control with text and colour