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Internet marketing for Fort Wayne businesses and other local companies in nearby areas does not have to be time-consuming, complicated, or expensive. If you’re a local business owner struggling to promote your brand online, there are a number of time-tested marketing tools and strategies that you can utilize to enhance your business’ online visibility. Visit http://www.elitemarketlinks.com/ for more details. Connect with me in Google+ Find us

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Web Design: How Clean Is the Construction of Your Business Website?

Your website is essentially the digital version of your business store-front. As such, it needs to have the same elegance and cleanliness you would have in your brick-and-mortar establishment. The same way you would need a full-time janitor to make sure the trash is taken out, you can hire SEO professionals who can keep the website maintained just as well. Search engine optimization goes beyond making sure certain keywords and phrases are used on the site as everything from images to coding can make a difference in its success. Responsive Design Approximately one-quarter of the internet users in the United States access the Internet only from mobile devices. By not having a clean and responsive design, you could be alienating a large portion of your Fort Wayne visitors. Websites need to be able to adjust in regards to the screen resolution of different devices.

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Internet Marketing-Your Business Must Be a Part of an Online Community

Social media engagement is an important aspect of business marketing today. In some regards, it's more valuable than traditional forms of advertising such as radio and newspaper ads. Thanks to mobile technology, more people are taking to their favorite social hubs from home and on the go throughout any given day. It's this interaction that is driving more than one million businesses to commit to online social interaction. Local Results When it comes to internet marketing in Fort Wayne, local recognition needs to be a part of your strategy. Although pay-per-click campaigns can be greatly beneficial in targeting those within the city, your social presence can enhance the company's reputation as well. Relying on SEO professionals to optimize your social presence can open up opportunities to engage those in your area and create awareness of the brand.

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Don't scrimp on web design

Business is a competitive world. It is very important for business leaders to pay attention to costs. Most do not pay much attention to web design. This is a mistake, however, as your web site represents your business to the public. It would be unwise to spend very little on it.

There are a plethora of cheap options available when it comes to web design. However, being frugal with it would be a big mistake. Think of your website as a brochure. It is often the first thing the public sees when researching your business. It is important that it represents your brand well.

One very important thing is that it creates trust between your business and the consumer. Will a potential customer buy from you if your site has errors and bugs on it? Or if it looks outdated? Having a nice website is like having a clean store. Don’t scrimp because you’ll end up regretting it.

Some might be shocked how much professional design costs. But this is something you should leave to the professionals. You might think hiring a high school student off craigslist would save money. Sure, there is a possibility that the individual will create a similar web site, only at a cheaper price. But why risk it?

A good looking web design is very important. It represents you to your potential customers. Although professional web design can be expensive, it is usually worth it to leave it to the professionals.

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The Top Things to Consider When Creating a New Site

Establishing Strategic Goals

Whether you are creating a new website design from scratch or revamping an old one in Fort Wayne, IN, you will need to determine your target audience and the purpose of the site. Do you want users to make a purchase, request information, or interact with your company? Developing a cohesive strategy, which encompasses your business goals and provides a solution for your users is vital for a successful site.

User Experience Considerations

One of the main factors when constructing a functional and appealing design is to develop a user experience (UX) that is both thoughtful and straightforward. When proper UX is established, users are able to quickly navigate through the site in an efficient manner. As a result, users are more likely to not only return to your site but also, recommend it over others, which are not as well thought through.

Creating an Enticing Design

An engaging web design will not only capture the attention of the user but can elicit an emotional response as well. Integrating your company's brand into a visually pleasing design will help to establish recognition and loyalty from both current and future customers around the Fort Wayne area.

Mobile Optimization

Having a site that is optimized for mobile devices and various screen sizes is important for users to discover your company. As the number of mobile users quickly increases, your site can only benefit from being mobile-friendly.

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Why It Pays to Go Local with Your Marketing Efforts

A survey of small business owners found that a quarter of those responding avoiding local marketing online because they thought it was too expensive or too complicated. If you share this belief, you may be missing out on a cost-effective way of connecting with local customers in Fort Wayne, IN.

More Customers Are Mobile

Mobile commerce now account for half of all online traffic, according to one estimate. Many of these mobile customers tend to gravitate towards local businesses with a strong online presence, especially through online reviews and testimonials featured on websites.

Trust Can Be Established

Actively engaging with local customers via social media and even through blog posts and fresh website content tends to build trust. Content that is more informative than "salesy" in nature tends to resonate better with local consumers, an approach to marketing that also helps build or reinforce brand image.

Niches Can Be Carved Out

If you offer unique products or services, there's likely a specific market niche you can target. The key to connecting with local customers with very specific needs is effective SEO implementation.

Generating local buzz isn't as complicated as it may sound. In fact, search engines like Google offer an assortment of tools and options designed to help local businesses connect with customers. If you need some help getting started, find a company with local marketing experience in the Fort Wayne, IN, area to develop a strategy likely to benefit your business.

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Signs It's Time to Upgrade Your Current Website Design

Are you getting high bounce rates? Has your website traffic been steadily dropping off with no clear explanation? The problem may be a website that no longer appeals to potential customers accustomed to mobile-friendly content and easily accessible features. Read on to determine if your current website design may be in need of an upgrade.

Your Site is a Hodgepodge of Designs

If you've made efforts to tweak your website over the years, odds are that you received input from multiple designers. The result of all this tinkering is often a site that's a mix-match of bad code written over bad or outdated code.

Your Site was Built with Tables

Once standard, tables are now old school. Additionally, this design is difficult for search engine bots to interpret, often making it harder for customers to find you online.

Visitors Are Overwhelmed with a Flash Intro

Those cute animated intros on your site could be what's turning visitors off before they even dive into your site. The same is true with excessive video, scrolling text, or an assortment of colors and font sizes.

While issues with excessive Flash can be corrected, other website design issues like multiple layers of code or outdated features are best remedied with a fresh start. Ultimately, you want a design that's going to appeal to customers in Fort Wayne, IN, looking for an easily accessible website with user-friendly navigation, minimal page load issues, and convenient access to social content.

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Do You Know Good Web Design When You See It?

Quality web design is an art and a science that is visible from the first second that a visitor sets their eyeballs on a webpage. When a visitor sees a good-looking page, he or she is instantly drawn into the brand's message and their products. Good web design will provide a visitor with the information that he or she needs to make an informed decision. It will also emphasize important points with typology, color, pictures or other useful tools.

Good design has quality content that is presented in a logical manner. Well thought-out pages have a natural flow to them that is logical and practical. Good web designers know what the goal of a page is before they start writing code, and they make decisions that help a client's goal become a reality. The tone of the content on a good site is normally upbeat, professional and informative. This type of content is typically more organic and it can help drive sales.

Quality sites also link a page's content to relevant info elsewhere on the web. People who visit a site do not want to have to perform more searches to learn about a product, and they appreciate a webpage that lets them do all of their research or comparison shopping with ease. The usability of a site is another key. Quality web design will use standard language, standard protocols and other best practices to ensure that they are easy to update and easy to maintain.

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Get Your Website Noticed with an Ideal Web Designer

In today's world, technology has taken over. Everything is digitalized, automated, and electronic. The web is utilized in the home as well as schools, business offices, and places of high profile. Let's say you're in search of a website that will get you noticed by all the right people and businesses. For this task, a good web designer and builder will come in handy.

In your search for a website builder or designer, a few things must be considered before hiring someone. Your web-building budget is of the utmost importance. The amount of time and the level of complexity would be also be important concerns for both you and the web designer. Think about the message you want to deliver to your audience and how you want them to feel. It's all about eye-catching words, colors, and images.

In the web-building process, a "drop and drag" tool is available in the latest web design programs. This allows for easy editing and possibly something you can do yourself. There is an abundance of template options for web-building, but be sure that the quality of your site is not compromised with all the choices. However, the more template options you have, the better chances for the perfect site.

Web hosting, building services, and editing software are especially useful in your web design. Having good editors allow you create beautiful templates on your own. Lots of helpful hints and tips are found in reviews written about web builders and the quality of their website templates. These factors will determine the final appearance of your website.

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Is your website losing customers and visitors fast? Its design might be to blame, especially if it ends up being disorganized and poorly maintained. For most customers, these factors are hindrances, leaving them no choice but to look for other sites that cater to their needs more effectively. Even the most visually-appealing website will be useless if it hinders visitors from getting what they need. It follows, then, that delivering a better experience to your users should be your priority when creating or redesigning your website. Though this may seem labor-intensive and difficult, creating a customer-centric website will bring you several benefits in the end.

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Online marketing experts know of several internet marketing strategies that can be implemented so that a business can have even better rankings. First, there’s trying to use third-party sites to increase your visibility. Sites that offer local listings like Yelp, Travel Advisor, Bing, and other platforms are excellent venues to promote your company. These sites direct locals and visitors to your business in a straightforward manner; all you need to do is provide the listings with accurate information about your business, including your phone number, address, website, and a blurb about your business. Furthermore, you should encourage people to leave reviews on the site to increase the visibility of the listing.

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Fort Wayne is a city where a business can truly thrive. If you’ve been focused on reaching consumers in this modern age, then you probably know that online is the way to go. In this light, it’s not enough that people find your website– they must be able to use it or they’ll leave within seconds. Before you even think of directing people to your website using different internet marketing methods, however, you must ensure that your web design is optimal. You’re also probably aware that people nowadays use multiple devices to access the Web and mobile has already overtaken desktop use, so it makes more sense now to prioritize mobile when approaching design.

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As reported in Search Engine Land, Google AdWords just released a new feature for its Location Extensions that allows ratings stars be shown on PPC ads. For example, if your ad campaign shows your location as Fort Wayne, the ratings stars are seen after the location info. Businesses with an AdWords account linked to their Google My Business location information, and have enabled location extensions will have their ads automatically eligible for this addition, needing no further actions for activation. One thing to note is that the addition is optional. Why is this so? Ratings stars can be helpful or harmful to your internet marketing efforts. If your current average rating is 4-5 stars, then you’d want to show it. If it’s lower, you’d probably want to leave it out. You won’t be able to show your rating if it’s lower than 3.5 stars anyway.

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Aesthetics—Not the Only Crucial Part of Web Design

You paid a lot of money to have your website look good. However, despite the stunning graphics, you’re not getting the traction you expected. The truth is, there’s much more to web design that should be considered for an overall positive customer experience.

Navigation

Navigation should be looked at when building a website. Yes, the visuals are what bring people in, but they won’t stay on your page for more than a few minutes if they can’t tell how to get around and find what they are looking for.

Relevant Content

High definition pictures are nice, but if they don’t have anything to do with your company or your services, then the only thing you’ll achieve is confusing your audience. Content, which includes the words and pictures on your site, need to be tailored to the personalities of your customers.

Speed Matters

Loading speed really does matter on a website. Most people will leave if they find your site too slow. Also, people are now turning to their mobile devices for content, so if your graphics are slow on a desktop, more than likely, they’re going to be slow on phone as well.

Think Mobile

Speaking of mobile devices, speed is just one consideration. If you feel your site is not properly optimized for mobile use, then you should consider having a responsive website design built for you.

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Trends for Mobile Web Design

It seems like people just can't resist the pull of the Internet and their internet-dependent gadgets. This is especially true if they have a mobile device, since they are able to take it anywhere they want and still look up online information whenever necessary. Since this trend does not seem to be going away any time soon, it is best to have a web design plan that keeps up with current mobile trends, such as the following:

Trend 1: Scrolling

On a phone, it is easier to simply scroll through a page than having to click on link after link to get information. Because of this, sites are becoming longer in terms of content, which makes them easier to read on a mobile device. Plus, it's not just the home page; scrolling is now becoming more commonplace on almost every mobile page.

Trend 2: Storytelling

Websites used to be all about being pretty and easy to navigate; however, they now have to tell a story, which means web designers need to think of how they are going to get that done for their clients.

Trend 3: Interaction

In addition to telling the story, customers also want to be able to interact with the site in a meaningful way. By using interaction along with animation and web design, a “wow factor” can be given for your site.

To ensure that your mobile-friendly web design is on the right track, work with a professional internet marketing company. They have web designers with up-to-date knowledge and excellent skills.

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Can Pinterest Help You Generate Business Traffic?

Although it's not as popular as Facebook, Pinterest has a growing community of users. From website pictures to personal photos, it's a large hub of media that has the capacity to be beneficial from a business perspective. Even if you don't have an interest in art or photography, the ability to “repin” a piece can have nearly as much of an impact as fresh imagery. Links Back to Your Site Pinterest allows users to add links to images. This is usually done to link the image to the source; however, many have found it useful to create backlinks to business and eCommerce sites regarding the material. Optimizing for Business While sharing images gets the ball rolling, there is a degree of optimization that needs to be done in order to maximize your benefits. Everything, from the description of the image to the groups you can put them in, can be optimized for searching and content. A Web of Social Integration Pinterest has great potential for helping your business generate visitors and leads. With the right plugin on your website during the designing process, you can also show your pins on Pinterest.

  This is only part of an intricate web of social media that can have visitors coming and going from a long list of platforms. With the right SEO professional and an effective web design, you can engage a wider target audience that might not be using search engines. Perhaps you will eventually make a sale based purely on an image you pinned.

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How to Get the Most Out of Affiliate Marketing

Affiliated websites are those that help other companies sell goods and services. While some people have had a great deal of success with these kinds of platforms, many others have yet to fully benefit from them. If you want to get the most out of the platform, you need to first  have a good website with a steady stream of traffic. This is where SEO professionals can help as they can discover the best practices that can help improve search engine rankings.

It's In the Content

A vast number of people visit websites in order to learn something new. Even if it's the same information with a unique twist, it can still draw a crowd. The more people that come to your site, the greater the chances for one of them to visit any of your affiliated links or banners. Give people a reason to visit your site by having search engine optimization specialists help you develop key phrases and search criteria.

Constant Development

Due to the growth of the Internet, there are potentially thousands of websites that focus on the same topic as your own. By keeping content regular, relevant and consistent, you can surpass those competitors and bring traffic to your site. It may be a slow process, but it has potential to bring great rewards if your site can continue to grow while providing material people want to read.

Mobile Integration

Not all affiliate banners and opportunities will be seen properly on mobile devices. As more smartphones and tablets are used to browse the Web today, your affiliate marketing strategy needs to take into consideration how your website renders on these platforms.

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The concept of minimalism isn’t exactly a new one, as it has been introduced back in the early 1900s by print designer Lucian Bernhard. Since then, minimalism as a technique and an artistic style has lasted throughout the next decades, enduring through time and gradually finding its way to web design. The past few years saw a rise in the number of websites utilizing a minimalist approach in their web design, and these layouts are quickly establishing themselves as the preferred design trend not only among web pages but also among mobile operating systems. There’s a lot more to having a minimalist or flat design, however, than simply presenting a simple web design.