What is the definition of great editing?
In the essay I will be explaining what I think makes a great editor, Editors have to be creative and have a set of skills to be able to create a flow in which they can tell a story or provide information within different styles of work, for example creating a music video edit will be a lot different from editing a documentary. Editing is part of post-production and is the finishing part of creating a video for a client, it’s the process where all parts of the video come together to create the finishing piece.
Editing is a creative skill, Editors discover different skills for different types of videos. When producing any type of edit the editor should get to understand the audience the product will be aimed at, in order to promote and sell the video to that specific audience the style you create you video in can have a huge effect on this.
A great editor will follow a professional workflow, firstly contacting the client to find out what the clients wants are, to collect all footage and remove unwanted footage whilst choosing the best footage, create a flow in which it achieves its goal, create a rough cut, Add any effects, graphics or music (you can improve videos by adding extra elements.)
All editors should be passionate about their work to have the best outcome of each edit. Creativity is key when editing. Different clients expect different types of edits, editors have to be able to adapt from creating documentary’s to music videos, which are very different videos to edit. Documentary’s usually use a slow paced structure. They include interviews, cover shots and this can be challenging to make interesting but with the right footage and making sure the edit includes what the client wants they can be very effective especially to the audience the client is trying the reach out to.
Any type of edit whether it’s a music video, corporate video or documentary should make the target audience interested and even expand of there audience if possible to give the client a wider range of audience. The edit should make viewers not want to stop watching. Editors can use the skill of putting together footage to engage audience into watching on. For each different type of edit the editor will need to apply a different technique of editing
Editing a music video is somewhat similar when understanding what the client wants, the way a music video is created will have to relate to the style of music, for example a heavy metal band will have a more quick paced video that an individual singer singing a slow song and they will be edited in very different ways to sell to the target audience the band have.
Colour correction has a huge impact visually on your video as it can make the shot look better, just by tweaking and perfecting each shot, this can benefit you as you can change the lighting of the shot slightly without having to re-shot and get more footage to improve the video visually.
Overall I think it is key for an editor to create a piece of work exceeding the client’s expectations, create a unique piece of work that will make the client want to use them again for future work. I think editors have to be very creative and see things in all different ways to make the product different from other work. I also feel that someone who manages their time effectively will succeed more within the industry as it is very competitive.
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